Virtue

I searched and searched for the Mystery Machine shoes by Irregular Choice and finally found them, however, the timing was not ideal. I was between paychecks and do not use credit cards so I had already spent my budgeted allowance for clothing/shoes. I called and spoke to Renee. She offered a solution so I was able to purchase them when I got paid again. I also prefer to support small business and highly recommend purchasing from them!

I have been shopping at Virtue for three years. Every time has been a wonderful experience. Every time I need help, the associates were very happy to help. I always feel welcome and when I need an opinion on an outfit someone is there helping me pick out matching bottoms or tops.

The ladies go over and beyond to make sure i left with clothes i was going to truly enjoy.

The manager and assistant manager are amazing and I recommend every lady visits Virtue every time you are in Asheville.

Great staff and really great selections of Irregular Choice shoes! I own a pair and, boy, do I get comments! Fun place to shop for unforgettable clothes and accessories!

I absolutely love this place! I live in Knoxville and often venture to Asheville and this is a must stop for me and everyone that comes with me knows it. I love the jewelry!!! I love the sunglasses and all the clothes. I buy my festival dresses there and everyone asks me where I get these cute dresses and I tell them all where to go. The prices are reasonable as well which makes it easy to have fun! It's a guilty pleasure for me that I look forward to it. The gals in the shop are awesome and make you feel welcome. I keep checking for the online shopping and can't wait to have Virtue at my fingertips!

I've been shopping at virtue boutique since I was a young girl, Virtue boutique is by far the most down to earth business in downtown Asheville. The employees always make you feel welcome and encourage confidence from all ends. You can tell the work environment is positive! especially in hard times like these! Their always dancing, singing, and laughing but know how to work hard too! Highly recommend!

I always find something I can’t live without! When I’m visiting Asheville I have to stop here !

Beautiful clothes. Excellent service. We bought a ton of great basics and kimonos that get compliments everywhere!

I wish every store was as wonderful as Virtue. The customer service is amazing; they have the utmost patience and helpfulness in selecting products, especially Andrea! The selection of dresses is fantastic, too. So many styles to choose from, and not too pricey, either.

I realized last time I was at virtue that probably half of the dresses I own come from the store. It's one of the few stores where I can find dresses for almost any occasion. The prices are fair, the staff is always helpful and they usually have some sort of local discounts. I also got lucky as they had just restocked the store and I found basically an entire new early fall wardrobe. I will definitely be back. Thanks Asia and the ladies at virtue.

Great local shop with clothes both my daughter and I can enjoy shopping for. Prices are reasonable and on top of that they offer discounts most days for different groups (locals, students etc).
There are some fun accessories and gifts to browse for as well.

Super cute and one of the more affordable boutiques in downtown Asheville. They have lots of dresses and some items made right here in our Asheville community. Support local!

Such a fun and spunky boutique! I just love the girls in there, and the owner Asia! Virtue has the best prices in Asheville for an independent boutique! Support local!!!!

A super fun & unique boutique that has so many cute options! The staff was extremely helpful and they really help curate items you will enjoy.

I've never walked out of here without buying something. Awesome dresses and solid colored shirts, skirts, and tights.

Loved their choices, prices and friendly staff. Was visiting from CA and wish I could shop at Virtue regularly.

The customer service is amazing and the employees are very helpful.

Great selection and convenient location