IT'SUGAR San Francisco

Of course, you can argue about the nutritional content, but the shop is really cool. Everywhere funny and delicious sweets at fair prices. The shop is tidy and the staff is very friendly.

I went in here on a whim because the photo I shared made me laugh.

This was easily the freshest candy I've ever eaten, and I'm not young. Everything I chose tasted like it was made today.

Will be back!

Great candy store with an outstanding selection of sweets. We found everything we were looking for and more. We particularly enjoyed the many weird sweets on display. There is something sweet for everyone in this store. The staff is very friendly and helpful.

IT'SUGAR is a huge candy store with beaucoup sweets. Not only do they carry brand named candy, the store is loaded with tee shirts, socks, plushies, pillows, mugs and magnets. I say it's CANDY HEAVEN! The store reminds me so much of another candy chain store in the mid 80's and popular at that time - Sweet Factory.

I got a chuckle out of some of the chocolate bars - PMS, dysfunctional family. The mugs and socks had some colorful choice words. More laughs. Fun place to visit. My next visit might be the dentist's office or the ER for consumption of too much sweets.

This place is so much fun. They've got, fan favorites, wacky knock-offs, huge sizes, great prices, and Deserve to get your money. I even sent my brother in ny a nice little gift box in anticipation of his upcoming birthday. Seriously though check it out on your way to fisherman's warf or before heading to the Castro for a fun night. They've got something for everyone.

We had so much fun in here. The employees are great and full of entertainment. I've been to several locations, but this one had the best customer service and selection of all. My elf on the shelf was able to get all of the things she needed to prepare for Christmas.

A sprawling sugary wonderland in the heart of Downtown San Francisco! Excellent staff and security too. Great experience here and will be returning often 🙂

Ohhh Yaaa my Favorite food Sugar 😁
So many different flavors and types 🤪
Stoked up for after Dinner sweet's!

Definitely worth the Trip. Practically Guaranteed to have something Sweet or Sour for Everyone. I will admit, it was a bit pricey, but I left with a grin all the same and have been whittling through My haul since I left. The proverbial place to feel like a "Kid at a Candy Store."

So fun. Great candy shop. Almost futuristic to me. Though it's been years since I been in any candy store. I loved the giant candies and different clever gifty items.

Loved it. So much candy.

Exactly as the name suggests...this place is all about sugar. There are bins full of all kinds of candy that you can mix. Also a ton of other candy including nostalgic sweets from childhood and candies I hadn't seen in many years. Super fun!

There's a man named James that works there. The most friendliest man you'll ever want to meet. I go there just to see him.

The staff were very friendly and the store was so entertaining! It takes the “kid in a candy shop” to a whole other level

Tons of options!! Many sizes and packaging choices. Highly recommended visiting if you're craving candy. The bags by the pound are fairly priced too.

This place is a candy heaven. The cereal boxes of candy is what i dreamed about when i was a kid. The only way this could be better is if they had puppies and OH Henry candy bars.

Very nice candy store in San Francisco, and they got a wide variety of candies to choose from, very great place to buy sweets and snacks

I wish I was a kid when I visited here:)

It has asian novelties, classics, good bulk candy and great prices.

Very friendly staff and wide variety of delicious sugary treats :)