INDIGO THE LABEL

Ok so Idk if anyone has noticed but Duluth has almost no stores to shop for clothing. If you want something fashionable, and cute, Indigo Label will be your go-to. Not only is the space so beautiful with the gorgeous day light and hardwood floors, but the staff is so friendly and helpful. They remember me every time I go in and my past purchases. I almost don't want people to go there because I don't want things to be sold out!!! It's a great boutique shopping experience, you will NOT regret stopping by!

I love this shop! They carry some great brands like Agolde, Pistola, and Free People, and have a great mix of casual and with some glam options. Definitely a more unique spot for Duluth. Kate was super helpful and I look forward to seeing what else they bring to the store!

Very well put together establishment with hand chosen items by the very stylish owner, Grace. She has very unique clothing, jewelry, shoes, apothecary, etc... you can’t find anywhere else! It’s clean, it’s inviting, it’s the best place to shop in Wisconsin, period. I will definitely be shopping here for holiday gifts for all the women in my life. I encourage anyone in the Shell Lake/Spooner area to check this cool boutique out!

Grace is the best!! She has the CUTEST stuff for sale - jewelry, shirts, pants, dresses, and clothes for men too. We need more shops like this around the area!

Visited in August ...was our last stop..should have been our 1st....so am going to try n order on phone with owner. Cutest couple ever.
We have cottaged at Shell lake for years .
This boutique is upscale .. she has good taste....I will be back

Wow! What an experience! Sister got an entire outfit who the owner hooked her up with necklace, earrings and bracelet for our upcoming cruise October 26th.

Love the unique clothes Grace carries at her store.