The LEGO® Store Leicester Square

Visiting the LEGO Store at Leicester Square in London is an absolute must-do for families exploring the city. This isn't just any toy store; it's a vibrant, imaginative world where iconic London landmarks are reimagined in LEGO form, and creativity knows no bounds. The experience of stepping into this LEGO wonderland with your children is one that will enrich your London trip, making it an essential addition to your photo album and travel itinerary.

One of the store's most enchanting features is the life-size LEGO models that dot the premises, including a dazzling rendition of a London Underground tube carriage. These incredible displays are not only perfect for captivating photos but also offer a unique, hands-on way to engage with the sights and symbols of London in a playful and memorable manner.

A fascinating tidbit about the LEGO Store at Leicester Square is that it's one of the largest LEGO stores in the world. But the true magic lies in its unique installations, like the detailed model of Big Ben, which took an astounding 2,280 hours to build and comprises over 344,000 individual LEGO bricks. This meticulous craftsmanship showcases the boundless possibilities of LEGO and ignites the imagination of both young and old visitors alike.

The store also features an interactive "Mosaic Maker" that allows you to create your own LEGO portrait, a novel souvenir that captures the essence of your family's adventure in London. This, along with the opportunity to dive into bins of LEGO bricks to build your own creations, makes the LEGO Store at Leicester Square a dynamic space where fun and creativity meet.

Including the LEGO Store in your London visit offers a playful pause in your sightseeing journey, providing a space where kids can be kids (and adults can be kids again, too). It's a place where the family can come together, share laughs, and let their imaginations run wild. So, make sure to carve out time for this delightful destination — your photo album, and your hearts, will be all the richer for it.

An absolutely fantastic Lego with fantastic sculptures and art!! I absolutely loved looking around and taking pictures of what I could!! I thought it was all very cool 🗽

It was the biggest Lego shop I've ever been to in my life and I enjoyed getting many pictures! It was a nice experience! 😊

Lego one of the best store in the heart of Leicester Square. Very beautiful and amazing store for Lego collection.
I really enjoyed the time and love to visit.
Specially staff is very helpful and store looks so clean, tidy
Highly recommended friends, families and colleagues

Really good selection within the shop and some incredible pieces that have been built inside too. We all loved our visit and came out with a couple of treats to ourselves too.

Will definitely visit again on our next trip to London and I’m sure that we will be picking up some more treats then too.

Great shop, had to queue yo get in, but not for long. The staff were friendly and helpful. My granddaughter was given a passport she could collect stamps with, and there were a few interactive things for children to do.

I advise to must visit this place in London along with their kids and those who love toys. We are not fans of LEGO, but this place changes our perspective. Lot of souvenir idea here. But among all new ideas, the printing of our name image on each LEGO was special.

The passport was new and stamps are unique 👻

The Lego Store in Leicester is a haven for enthusiasts, embodying the very essence of brick-built wonders. The store's expansive layout invites you into a realm of creativity, with its vast collection of Lego sets catering to every imaginable interest. From iconic sets to exclusive releases, the variety is both impressive and delightful.

A noteworthy tip for visitors is to embark on a unique journey to the second floor using the whimsically adorned elevator. It's not just a means of transportation; it's a charming ornament in itself, adding an extra layer of Lego-inspired joy to the experience. The elevator ride becomes a brief, magical interlude before stepping into a treasure trove of Lego marvels on the upper level.

In this Leicester Lego haven, the fusion of a vast collection, thoughtful details like the enchanting elevator, and the overall ambiance make it a must-visit for Lego enthusiasts of all ages.

Absolutely delightful experience.
My Grand daughter and I had a blast.

The staff were kid friendly, polite and welcoming.

The fellow patrons were a mixture of locals and tourists.

We WILL be back!

Thank you The LEGO® Store Leicester Square

Tolive Dufeal (She/Her & They/ Them)

God Save The King!

This shop was our inspiration for a recent visit to London and it did not disappoint us, it was worth the trip from Nottingham to London alone.
There are loads to see and do in the Lego store, and it could keep you entertained for over an hour.

Super busy, with long queues. Not fun waiting 15 mins to pick a single item. Most people are there just to take pictures and walk around. Lots of Staff members who are always offering to help, really appreciate them

Surprised with the small amount of reviews here compared to places like M&M World, Harrods, and even Tower Bridge. But what an excellent store. Prices for Lego are not terrible, a handful of items are on sale with bigger discounts than described. Staff are so friendly too. Worth a look.

Absolutely stunning place for everyone, not only Lego lovers ❤ beautiful figures, cars, flowers, and everything that we can imagine - LEGO ! Impressive Aston Martin, wall garden, Eifel tower, Titanic, and much more. For me, the sweetest we can make personalised figures! Great fun, I did enjoy a time there ! Wow ! Veni, Vidi, Vici !

London Lego flagship has some extraordinary exhibits featuring Harry Potter Diagon Alley facade and Green Gotts Bank's vault facade guarded by a Ukrainian Ironbelly. As well as Lord Voldemort, Bellatrix Lestrange and Nagini Lego built sculpture upstairs. Furthermore a London bus and Big Ben an old skool police officer, and a Charlie Chaplin figure dotted around the premises sitting next to the red bus. And finally a reality big Pick a brick wall.

Definitely worth a visit that being said I would advise avoiding late afternoon on weekends due to long queues store is also known to be extremely busy on weekends. Enjoy!!

I love this store, some fantastic Lego masterpieces and a variety of sets to buy. Prices weren't too bad, my daughter bought a set. We queued up to go in, the queue went fast. Once inside we leisurely went round and took pics too. The staff are all friendly.

It has been awhile since we have visited this shop and now they are even bigger and better! They have 2 floors already and the store is massive!

Its so much fun to look around and shop in this store especially for the kids as they have lego statues like dragon and harry potter theme. They have a mini play area were kids can built there own lego.

Such a great store, there was a wait like the usual. But you will not wait for more than 5 minutes plus they have a staff who entertains you while playing a small guitar.

Impressive Lego store with plenty of brick built sculptures to look at! If you’re a Harry potter fan, there are 3 or 4 displays for you to see that are awesome! They also sell some London sets in there that may be harder to get outside of the Lego stores. There was a long line outside the first few days we passed by it, we went half an hour before closing and the line only took about 5 minutes. Worth it to just see the sculptures even if you don’t buy anything.

Fantastic store!I've been there a few times, and every time, it's a wonderful experience. It's fun for both kids and adults. There is plenty to see, and it's also interactive. There are always interesting things that build of Lego, the last time, there were plenty of scenes and characters from the Harry Potter movies. Staff is always helpful and friendly. It's definitely worth a visit!

What great fun! If you love Lego this is one of the better Lego stores over a couple of levels with an amazing array of choice. Some fun English themed Lego builds too.

My Son's favourite shop.
It's massive and always a busy place.
Pick a brick is nice for pros.

Great location, beautiful displays of British pop culture!
You can also make your own personalised mini Lego figurines, which is a great souvenir.