New Frontiers Natural Marketplace

A perfect cross between the selection of a Whole Foods and the compact space of a Trader Joe's. New Frontiers has a HUGE variety of customizable meals, from deli sandwiches to stir fry to lunch boxes to hot options and a lovely salad bar. Definitely recommend trying this out if you have dietary restrictions or just want a fresh meal prepared how you like it!

This is a large organic grocery store, very clean and organized with friendly staff.

Delicious soups and sandwiches for lunch. Oh and totally addicted to the pepperoni pizza! Super friendly staff.

This place has a fantastic selection of vegan food items and has been my go to spot while traveling here for work. The ready made food is also very delicious and they have a wide variety.

Good selection and fresh produce and wonderful employees. delicious prepared vegan Foods at the deli (the ladies behind the counter also warmed the food for us).
I found Solvang restaurant scene exceptionally not vegan-friendly, but New Frontiers saved our day:) thank you

This is a wonderful market. They always try to accommodate your shopping preferences.
I love the soups and cornbread for lunch.
The deli has lots of wonderful items; I shop there almost daily.

If you have a problem with something they have prepared, they always do their best to make it right.

Wow! Wished I had found this place sooner. It is probably the best natural marketplace, supplement and health food store I have ever found throughout the country. I had to grab what I could in a half an hour before they closed but will be back. Their prices are great for the high quality items they have and the variety is unprecedented. One of Solvang's greatest landmarks for those who care about their health and the health of their four-legged family members.

We have been on the road traveling for a few years. Our passion is cooking, and hitting butcher shops and grocery stores around the country has been a real treat.
This place wins the prize! I went straight to the butcher counter and got the warmest welcome, some of the best meat, and it had shockingly low prices, especially in California. Jose behind the counter needs to be signed to a lifetime contract, he is the man! I had the opportunity to share a few comments with one of the managers, Gina, who clearly knows how to run a grocery store and defines the art of customer service, she cares! The staff certainly echoes and reflects that mission by delivering great groceries with a wonderful experience.

Dont miss this place. TONS of selection on take out food and drinks. Id go back here. we were here during Aliso fire

Beautiful produce, fantastic deli and knowledgeable & friendly staff. The new larger location has a wide range of wellness and healthy living selections that are sure to fulfill most people’s health needs. Overall, my family is very happy with New Frontiers.

Great food, variety of produce, and friendly staff. The Buffet is always cleaned and stocked.

Been coming here for a few years now - back when it was the little mom and pop cottage type place. Best version of independent "Whole Foods"-like experience in the valley. Good selection of fruit and meat and holistic stuff (that I don't get into), great staff, good deli workers. Indo wish they had a bit more information on their meat selection (which is also a little limited). Love Whole Foods animal welfare step system and would like to see something like that be implemented (everywhere, but here's a great place to start). Thanks for being in the valley! They definitely add to the quality of life here and am happy they're around.

Excellent place to shop while camping at Cachuma Lake. There are tables outside where you can sit and enjoy a fresh snack or lunch and good coffee. Solvang is just a few minutes away.

Wow. What an amazing little store! Drove by on the way to the campground and was looking for cold drinks, didn't realize what this gem really was till we parked. Has everything I buy from a natural foods/organic foods store and more! Beautiful produce, great salad (?) case with flour less chocolate cake and chicken salad, enticing fresh salad bar, well stock whole body section...and the store shelves aren't full of their own store labels! A real natural foods place, thank you!

I absolutely love this store! Worth the 50 minute drive. The staff is so great, kind, helpful and fun. The selection is unbeatable. They are getting ready to move in to a bigger building, can't wait to see how much they improve an already wonderful store!

The only grocery store in the valley that I will frequent. Excellent management, professional and friendly staff. Safe and clean, love the juice bar and sushi! A bit expensive but worth it as they are far superior to the other local markets.

I love this place. Everyone that works there is welcoming. The products are so healthy that I never have to check the ingredients. Their prices are excellent and my son and I love the deli. This is just one healthy place so shop. I drive from Santa Barbara just to shop here!

Good Turkey Galore sandwich...
Beautiful strawberry cupcakes...
Amazing plum-almond cake...
The sandwich saved us in between wine tastings...
And the almond-plum cake pairs unexpectedly well with sauv blanc and pinot noir at Dierberg winery...👍👍🍷🍰

I love this store. Great seasonal produce, comprehensive bulk selection, and a fabulous deli that offers a salad bar, food to go, baked goods and coffee. Lots of resources and tools to help you live sustainably.

Was able to visit your beautiful store this week while passing through - love your organic healthy vibe. I bet your customers would love Flour Farm Organic GF Flour Blend. If you are curious, check us out at Flour.Farm. The team at C&S can distribute if you are interested. Keep up the great work and please bring your stores to Washington : )