The LEGO® Store Fifth Avenue

Lego fan or not, this store is SO fun! Two floors await you to feel like a kid again! This store is filled with so much color, fun life sized Lego builds & things to take photos of. Loved all their store exclusive builds to look at. They also had a lot of Lego sets for sale including some that seem exclusive or rare for their location.

It's an incredible store with numerous giant Lego figurines and sculptures. The decor is magnificent and there are options to customize your own Lego or to create your own by using random pieces at an affordable price. Tons of licensed keychains. A must for kids and adults. It might be pricey, but it's still worth a visit.

Definitely recommend taking the time to stop by this store. Whether you have kids or not, you will fall in love with legos. It was truly an experience. Life size taxi inside and much much more. We went as the store opened at 11am, which I would recommend as there is usually a wait and a long line to get in, and now I understand why we were so pleased with the whole experience. What a fun time. If we are in the area, we will definitely visit again.

The Lego Store at Rockefeller Center in New York City is a vibrant and engaging destination for Lego enthusiasts. With its iconic Rockefeller Center location, the store is known for its large and intricate Lego sculptures that captivate visitors. Inside, you'll find a diverse range of Lego sets, from classic to the latest releases, and an array of Lego-themed merchandise. The store often features interactive displays, allowing visitors to build and play with Lego bricks. It's a family-friendly environment where both children and adults can explore the creativity of Lego and find unique products to take home as souvenirs. Please note that details may have changed, so it's a good idea to check for the latest information if you plan to visit.

Multistory heaven for Lego fans on main 5th Avenue and probably the only where we had to line up to get in. Though did not have to wait too long. Too many options, life size displays. Prices are regular standard prices, and when I visited there were no deals/specials. Quick cashiers, expect to spend at least an hour

Whether or not you’re a Lego fan, it’s definitely worth visiting this store. All the Lego sculptures throughout the store are impressive and fun to look at! There are two floors at this location with so many unique Lego sets to choose from. Even if you don’t end up buy anything, you’ll have fun looking around! All the staff are friendly and even help you with photo-ops.

Free Entry. I spent an hour plus in here. What a fantastic place for a Lego fan. The models and display they have built are amazing. They have all the avengers, the huge Hulk siting on a bench with you, a New York taxi you can site in and have pictures took with everything. The work shops and demos are terrific . Well worth a visit, get there around 3pm just wait for 3-5people queuing.

Just amazing, amazing, amazing. It far exceeded our expectations. Nice staff, lots of products to buy and lots of built characters are dotted all over the store. We would come back at any time and again spend hours in ;)

Very cool store and had lots of displays. The product and prices are like any regular Lego store, however they did have some NYC sets. The service was friendly, had an awesome experience.

This location was so cool! You may have to stand in line, so just in case be prepared to wait. It is two levels of Lego awesomeness. So many builds to choose from and so many custom builds on display. This location does have a small area where kids can actively play with legos. There are a lot of builds that I have only seen at this location and not online or other locations. Very cool store to visit when in NYC. The kiddos will definitely love stopping by here- you got to buy the NYC set just cause you are here!!

The best place in the world.
LEGO! I'm a big kid when it comes to LEGO.
But the 5th Ave store was beyond my expectations.
Interactions, exceptional service, and friendliest staff.
Photo opportunities for everyone. Build your own LEGO characters and so much more.
The manager, Naomi, is the most beautiful person.
I am so happy to recommend everyone visit LEGO 5th Ave NYC. Where dreams come true.

They moved!!!!! a few store spaces over, to a corner location. WOW!!!! LOVE IT. So much fun. Love the energy and vibe.
Went looking for the money tree set. Wasn't sure I would get it. Thought they had only a few sets. They had way more than just the 5 sets. I didn't have to run out in such a hurry.
Of course, I walked out of the store with more than just that 1 item.

So many amazing Lego setups. It was pretty busy and felt crowded, but we were able to walk through the store and enjoy all of the cool sculptures made from Legos.

Such an amazing store that’s almost an incredible Lego character museum too.
A wide variety of Lego toys are available to purchase and impressively built characters are dotted all over the store.

This has been my favorite place to visit in NYC. We made our lego selves and had so much fun shopping for lego flowers for our house. Got gifts for everyone which has become a ritual and is such an easy store to spend so much. Definitely a childhood dream and continues to be one even now.

Amazing, Free Entry, and you can easily spend an hour plus in here if your into your Lego. The models and display they have built are amazing. They have all the avengers, a New York taxi you can site in and have pictures took with everything. The work shops and demos are excellent. Well worth a visit, get there around 11am when they open to avoid queuing.

This was so far my favorite Lego Store!! After Amsterdam, I thought it couldn‘t get better but Lego proved me wrong.
There were gigantic lego statues, a wide collection of sets to buy and, what I haven‘t seen before, there was a digital mini figure factory.
In my opinion, it‘s not just a store it‘s also a great experience.
Additionally, there were sets that I haven‘t seen before, for instance which isn‘t suprising, I bought a New York Set. That‘s a great souvenir, I believe!

The in-store Lego constructions are stunning and reproduce iconic New York scenes from movies. You can purchase any Lego box you may want

Only in New York will You find such a store that's themed off the Battle of New York from the Avengers Movie! The second floor has a lot of hidden gems including the stairway with Batman and then you are greeted by the Ghostbusters! Because of his popularity and location there is a wait. They have to regulate the occupancy so please be patient in line. If you're there to buy Lego kits,I highly suggest you buy online!

Nice flagship Lego shop. Brilliant displays too!

Great selection and love the option to design your own Lego mini figure!