The Diamond Shoppe

We chose Diamond Shoppe for both my engagement ring and our wedding bands and we are so happy with how everything turned out! The shop is small but has a great selection of engagement rings and wedding bands so you can try on a lot of different styles to figure out what you like best! Dragan was very patient in helping us find and customize the perfect rings for us. The rings were ready pretty quickly and are absolutely beautiful! So excited to wear these rings for the rest of my life.

My husband and I had our wedding bands made here. Dragon was great and was really helpful in providing different options and the pros and cons for each. He made me a simple gold band to match my engagement ring as well as a custom channel set citrine band (my husband’s birth stone). We’re both really happy with our rings!

Dragon also said we can come in to get our rings cleaned anytime!

When I started looking into engagement rings, a family friend highly recommended Dragan at The Diamond Shoppe. I cannot thank that friend enough for the recommendation!

Dragan was very patient and knowledgeable while we crafted the perfect ring for my fiancé. We made numerous design tweaks but I never felt pressured or rushed to decide. Dragan came up with several diamond options that fit my budget and that would be best showcased by the design of the ring (low and widespread).

The end product was a custom, one-of-a-kind ring for a one-of-a-kind person. She loves the final product and always gets complements on the sparkling beauty of the ring. Thank you Dragan!

Dragan is the absolute best. I was having a terrible experience elsewhere and he turned everything around! I love how Dragan is super chill and easy to talk to, transparent and very honest with pricing. His pricing is the best you can get. Will forever buy all my jewelry from The Diamond Shoppe! Can't wait until I have an excuse to go back haha
Thank you so much Dragan!

Dragan isn't just a professional who sells fine jewelry, he's a master in his field. He's patient, honest, and he'll go out his way (when possible) to satisfy the needs of his customers. I wholeheartedly recommend him, and wouldn't hesitate to do business with him again in the future.

My fiance and I purchased our custom wedding bands from The Diamond Shoppe and could not be happier with how they turned out. The quality and price cannot be beat (trust me, I shopped them pretty hard and no one came close).
The whole experience dealing with Dragan was fantastic. He leaves you feeling confident in your purchase with no pressure at all. I have already recommended the Diamond Shoppe to a few friends and will certainly be back for future purchases.

The Diamond Shoppe is our go to place. Dragan is the best so knowledgeable I highly recommend working with him. My husband purchased my custom engagement ring from Dragan three years. I couldn't be happier with my one of a kind engagement ring, so we went back for our wedding bands. I'm in LOVE with my custom engagement ring and bands..I've always been more than pleased with the quality of jewelry and service the Diamond Shoppe provides and I know we will keep shopping here for years to come!

My fiancé and I are in love with our wedding bands from The Diamond Shoppe in Cardiff.

Often times it is easy to be overwhelmed purchasing jewelry for a loved one. Dragan made us feel so welcome and was more helpful than any other jeweler we have worked with in the past.

We were in a bind, couldn’t find what we wanted anywhere else, and needed bands soon. Dragan created the most beautiful, custom, and unique bands for us based on what our interests were. Not only was the custom job amazing but so was his reasonable pricing. We are blown away by the work The Diamond Shoppe did for us and we will continue to use this great business for years to come.

Dragan is THE BEST! I highly recommend Dragan and The Diamond Shoppe. He makes all your engagement ring dreams come true! He is honest, reliable, and never pressures you to spend more or buy something. He helped my husband create a beautiful rose gold engagement ring for me. It is truly a timeless ring. I love that I did not have to go shopping with my husband and he still got me the ring I had imagined. I am forever grateful to The Diamond Shoppe and Dragan for helping to create a beautiful custom ring. On top of the impeccable customer care, a comfortable environment, and making you feel welcome he has the best prices out there. Also, my husband proposed in Chicago & Dragan was able to ship the ring out with plenty of time to spare. It made it safe and sound! He also helped me pick out my wedding band and found the perfect match! Thank you Dragan for everything! I love my ring :)

It all started with my husband purchasing an engagement ring from Dragan at the Diamond Shoppe three years ago. He was so thrilled with the customer service he received from Dragan, that we went back for the wedding rings, and back again and again for gifts (I'm a lucky gal). I've always been more than pleased with the quality of jewelry and service the Diamond Shoppe provides and I know we will keep shopping here for years to come! We don't even live in San Diego anymore but will continue to shop here although we are far - they will ship to you!

If you're looking for a unique selection of quality diamonds, then you MUST go to the Diamond Shoppe! Dragan is a true craftsman when it comes to finding the perfect style just for you! You'll have a personalized experience that doesn't feel pressured or rushed. My husband and I love our wedding bands & know Dragan will be there to take care of us anytime we need anything!

The most professional and knowledgeable staff I've come across! Dragan is absolutely amazing, he was very helpful and very thorough. I came from Las Vegas to purchase the engagement ring. The ring was customized and shipped to me in a timely manner, the process could not have been any smoother! We appreciate everything you did for us to make it so special! HIGHLY RECOMMENDED!

I did not know anything about diamonds or rings before I went and saw Dragan. Dragan spent hours with me, educating me on everything there is to know about Diamonds and engagement rings. He looked through numerous pictures that my, now fiance, had sent me over the years and worked with me on designing the perfect ring for the perfect occasion. Dragan went out of his way every week for over a month trying to find me the perfect center stone that was in my head. He never pressured me into any of the diamonds he went out of his way to find for me and made sure I stayed within my budget. I went to the Diamond Shoppe every week until we found the perfect stone. I was very nervous about the engagement ring after we found the stone and I was blown away by what he was able to create, just from our conversations, as was my fiance. I was always worried about buying an engagement ring due to the lack of knowledge and trust with most jewelers. I shopped around and no one even compared to the patience,care, quality or price for what Dragan did for me and my fiance. I cannot thank Dragan enough for being such a huge part of the most nerve racking and important day of my life as well as one of the biggest purchases. I felt like Dragan was part of my family and not a sales person or jeweler. He really makes you feel at ease and will do everything in his power to get you what you want, even if all you can do is explain it. The night I picked up the ring, as i was contemplating and planning the big day, I asked Dragan if he realized how important and special what he does for people is. That some people will take what he has created and the care behind it and pass it down from generation to generation and he answered with "that is the most rewarding part of it and why I like to do it." I highly recommend the Diamond Shoppe and am so thankful Dragan was there to help create one of the most important memories of my life.

Dragan is the go-to-guy! He made the experience of purchasing an engagement ring extremely seamless. Right from the very beginning, Dragan was patient and listened to what I was looking for. He searched around and found me something within my specifications and gave me his honest opinion when I needed it. Don’t waste your time looking anywhere else- go to the Diamond Shoppe and they will take care of you!

Awesome experience @ The Diamond Shoppe! Can’t say enough great things, I was searching for an engagement ring throughout San Diego, and they by far had the best deal and were also able to make my ring custom. I was pretty specific in the diamond quality that I wanted and Dragan the owner was able to get it for me at the best price in a couple of days. Really easy shopping experience and my fiancé loves the ring! Thank you Diamond Shoppe!

I've tried going to other jewelry stores but there is no service that compares. My engagement ring & both my fiance's and my wedding bands were purchased through Dragan at The Diamond Shoppe and we are absolutely in love with these meaningful pieces that we wear every day. Dragan was very meticulous and thorough in his meetings with us to ensure that we were able to find exactly what we wanted. The Diamond Shoppe will be our go-to spot for future jewelry purchases! Thank you Dragan!

Just picked up our custom wedding bands from Dragan and could not be happier! The custom design of my wedding band was executed perfectly and the entire experience has been fun and stress free. We are thankful we found the diamond shoppe and now have the rings we’ve been dreaming about. Thank you Dragan!

Dragan is the man! I went to over 15 diamond stores throughout the greater San Diego area to find the right engagement ring and they all started looking the same. The Diamond Shoppe's selection was by far the most impressive and unique... you can tell that he takes a lot of pride in his designs and has his own style, which was refreshing. We ended up creating a custom design based on a few different styles I liked. It was a complicated design to say the least (twisted faux-tension quarter-bezel), but Dragan was patient and professional, took the time to explain each design decision, made some helpful recommendations, and even created a 3D printed ring to show me what it would look like. Totally transparent throughout the process and, most importantly, made the most amazing ring that my fiance loves!

Amazing service and customer experience from start to finish. I was referred to Dragan from a friend and I can't thank both of them enough. Dragan was very attentive and informative when helping me pick out the perfect diamond to create an engagement ring. I had a fairly unique design I wanted to create and was nervous going into it. He graciously went the extra mile to put me at ease during the design period. The ring turned out absolutely amazing, exactly as I had imagined in my head! My fiance (she said yes ayyyy) was blown away and loves the ring. I could not have been happier with the whole process and the final product. I've already sent my brother to see him and would recommend Dragan/The Diamond Shoppe to anyone!

Dragan has been our go to guy for all of our jewelry!  They helped design my engagement ring, our wedding bands, and stackable "push present" rings for each kid.   I highly recommend Diamond Shoppe and will continue to buy from Dragan.