Annie Lane Bridal Allegan

I just got my dress here! I was so comfortable with Madison and she respected all my wishes as well as gave me her personal experiences with different brides which I absolutely loved! She helped me feel confident and consistently showed me how different items on the dress or on me would look!!! She was so bubbly, you can definitely tell she loves what she does!! also the mirror TV was amazing!!!! I could consistently see how the back of the dress looked!! She also made it very comfortable for my guests

It was my first time trying on wedding dresses! I had no idea what to expect. I loved how special and personal they made me feel. It was all about me and choosing my dress. Once she got the style down she went to the zeeland store and brought it back for me to try… I SAID YES TO THE DRESS!

This was the perfect place to find my wedding dress! Madison was so helpful and fun to work with, and it was so nice to be able to have a private appointment and be the only customer there at the time. My sister-in-law was even able to join via their "Annie cam" to participate from NY. Thank you for helping me find my dress!

I cannot say enough good things about my experience at Annie Lane Bridal in Allegan and how helpful Madison has been! I left a review 11 months ago when I first got the dress, and had to come back on to vouch for her continued service as she helped me as I coordinated a dress cleaning with their collaborative vendor, very helpful on the phone and I promised her I'd post a photo - very reasonably priced dresses, I couldn't have been happier with my experience! Thank you! Also, the dress had pockets! :)

The bridal consultants who work here are lovely! They were really patient with me and let me try on a bunch of dresses and it was a really fun experience. My dress happened to come from their sale rack and they definitely have some good deals! When I went back to purchase the dress, Madison let me try it on one more time to make sure I was confident. I will always be recommending them :)

Madison was incredible to work with, she was super patient and helpful - totally overdelivered with my appointment. This was my first experience trying on wedding dresses and I was very impressed by Madison's eye and skill, which eliminated any overwhelm I was feeling beforehand. You can tell she knows her stuff and loves what she does! If you have no idea where to start as far as choosing your dress for your big day, Madison puts you right at ease and helps you the whole way, and you can tell she cares about her brides that come into her store, I 110% recommend!

This was the first and only place I tried on wedding dresses at. It was a beautiful experience. My consultant Madison was so kind and positive and she brought a wonderful energy to the appointment. I loved having the whole shop to ourselves, and I was really impressed with the number of gorgeous dresses available for me to try on. Plus, they were crazy affordable! I found a beautiful dress majorly under budget that I truly cannot wait to wear. Highly recommend any bride try this spot, but especially those who are nervous about dress shopping, self conscious, or plus size.

Had such a great experience buying my beautiful wedding gown back in June 2022! I wasn't even really expecting to buy a dress that day, but knew when I tried on my dress it was the one! I finally got to wear it in June 2023 and got so many compliments!

The most adorable shop ever! This was the first and only place I went. Madison and her amazing assistant Bella made my day one to remember. They were just the best! She made me feel super special and made sure that I got everything I wanted and then some. She went above and beyond. Not only was it an amazing experience. The selection of dresses and prices are unbelievable! 100/10 recommend.

Madison was the best! She made my mom, sisters, and I feel so comfortable and was active in all of our conversations. She was very knowledgeable, gentle, and supportive. We were also the only people there which made it feel more special. Honestly, can’t recommend this bridal shop enough. I’m so glad I could say “yes to the dress” at a local shop!! Perfect experience!

Annie Lane is a treasure! A boutique experience--an expert stylist (Madison was an absolute joy!) beautifully lit store front and walls of gorgeous dresses--without the prohibitive boutique prices.

I found my top three dresses within 10 minutes, and within an hour I'd decided on The Dress. I am marrying the love of my life in June of 2023, and am so grateful and thrilled to be planning the wedding. What a blessing to have just the right dress for me (elegant, high quality, a little sparkle but not too much..) to wear for the occasion.

I came here from Chicago to shop with a friend who lives in MI, and would recommend the store to any bride-to-be in a 300 mile radius without hesitation. AL is so worth the trip!

I went here last weekend while I was in from out of town for a family reunion and decided to go dress shopping since its a rare instance of my mom, sister, and I all being in the same city at the same time.

Madison was so helpful and the appointment after us cancelled so she ends up spending 3 full hours with us. She had lots of great ideas and advice and was helpful at helping me narrow down my choices. I did not end up buying a dress that day but the selection was wonderful and I wished I lived closer so i could go back! I am still thinking about one dress i tried on there and may consider driving a few hours to get it rather than finding it closer to home because she was so helpful!

We had the whole shop to ourselves and it was a wonderful experience!

Wedding dress shopping can be intimidating. Madison made the process so easy and non stressful. They have a great selection of dresses with an affordable price. Don't sleep on Annie Lanes Bridal in Allegan!

The ladies ( Maddie and Bailey) by far exceeded my expectations for assisting me in finding the perfect wedding dress! Annie Lane has 2 women help you pick out and zip up/ secure your dress. Many other chain stores have one staff member help 2 separate clients at the same time. These women have amazing customer service skills. Many days they spent over 2 hours with me in trying on dresses. I shopped at all 3 locations and found the service to be the same. On the day when I needed to decide between all my contending dresses at all 3 locations Bailey personally delivered all my chosen dresses to one location for me to try them on side by side. Phenomenal customer service! Also, the wedding dresses are SO unique and beautiful. They are very high quality hand picked by Annie herself and you will not find dresses like this anywhere else. I would highly recommend Annie Lane for excellent customer service as well as stunning dresses!

Madison was absolutely amazing!!!! 10 stars!! Lol she was so welcoming!!! So patient with us!!! Not to mention she let us literally pick out 15 dresses to try on and made it better and better with every dress she tried on!!! She gave us the 10 star treatment 😀😀👑👑

Such an easy and fun experience! The staff was so sweet and helpful. They were very down to earth and made the whole process enjoyable!! The allegan location is a bit smaller but I still found it to have plenty of options!

Literally just left, had so much fun, and even better found my beautiful dress! You couldn't ask for a better experience or a more helpful/ personal experience!! 100% recommend going here! Thanks for the best time, and finding my gown!

We had the best experience a few months ago at this shop!!! The ladies made me feel so comfortable and were so kind and patient. I’ve had friends tell me stories of feeling rushed and awkward at larger/chain bridal shops, and I felt the complete opposite here. I found my dream dress and I would absolutely recommend Annie Lane Bridal!

Annie Lane Bridal creates an experience for the bride and her loved ones! Highly recommend!

Insanely helpful with such good quality dresses, I couldn't believe how many there were in my budget when I went! Definitely gonna recommend it to my friends and family, as will my mom and sister!