Supermarket of Dreams

Sensational little store I found today - perfect amount of choice (ie NOT too much) , sumptuously displayed and very high end produce. At the back is a surprising fish (salmon tuna and bass) cupboard with a wall of pink salt for aging and curing huge slabs of unusual cuts. Generous Sebastian (El Jeffe😉) showed me round with fascinating chat. Although not local to me I’d travel far to buy ingredients here.

Delicious things so beautifully presented.

We came upon this place by chance, and boy were we lucky!

I've never seen food look and taste so wonderful!

The strawberries look like ones you'd dream about, the medjdool XXL dates are the softest and sweetest I've ever had, the chocolate cookie the most chewy and decadent, and the fruit slice the most moist and flavorsome.

If I lived here this place would take all of my money - I love places that ooze quality and perfection. You can really tell that care and attention goes into every last detail.

Prepare to pay a fair price for the exceptional standard of food, and you won't be disappointed with the sensation you'll get from every bite.

I'll dream about this place for a long time and will definitely be back when I visit London again!

A must visit when in london !!!
Hospitality, Food & Service was all to perfection .

Amazing food experience, with top quality food and chefs. The scallops were incredible and the langoustine with miso butter out of this world. Make sure you try the different cuts of tune which are carefully cut and served by the top chefs trained by Endo San. Would recommend 10/10!!

I don’t know what all these negative reviews are about. It’s definitely my new favourite place on the most beautiful street in London. It’s nice to sit on the bench out front and enjoy some morning coffee and there’s always good music.

Lives up to the name! So much thought and effort put into the details. Cool vibe and incredible food. Ask about the dry aging sushi operation they run in the back.

Best coffee in the area! If you are nearby and craving for some great coffee, this is where you go.
A special credit to Roberto, besides having surprised me with a cute latte art, he was very kind and friendly.
Made my day! I’ll be back soon.

Amazing experience! Had the best matcha ever!! The barista made me feel welcome and was so friendly. I'll definitely be back for another one (and to try the cakes!)

The coffee is excellent but you HAVE to go for the star of the show, the vanilla cream donuts! I have NEVER had a donut this good in my life! The fluffy sweet goodness and the custard filling it’s incredible you’ll be going back forever!

Brilliant supermarket! It really is like a dream. I would recommend specific things... but everything looks out of this world!

Their coffee is the best - Akos, the barista is a magician! I'm a big coffee enthusiast and his black americano is one of the best you can taste - full of flavours and aromas.

An excellent newcomer to the area for the epicureans amongst us and a perfect sister to the Notting Hill Fish and Meat shop. Chris and his team, with a special mention for Andrew, are once again at the cutting edge of food retailing, they deserve every success and if you don't visit then that's your loss and means more almond nuts for me. Thanks Guys for reacting so fast to my request, have now stocked up and totally amazed at your extremely high level of service which exceeded any of my expectations, really impressive. Best wishes from a very satisfied and committed customer.

Amazing service and atmosphere. Some of the best coffees in west London. Lucky to have a top barista such as Eve.

A great new addition to Holland Park! Convenient place to pick up coffee and Ottolenghi pastries, as well as a few high quality store cupboard ingredients. Also has a great selection of meat and fish - will definitely be coming back! :)

Great discovery ! I recommend everyone checking this place out at least once, working staff is young and very friendly, they really feel like they’re friends and just the whole concept is amazing.
Bought myself some incredible pieces there.
Keep going You’re doing great ! 💪🏼

The speciality coffees are very good, the baristas are friendly and although this is expensive, products are really nice.

Best coffee in London, the barista from Hungary is so kind and amazing at what he does, I come here every time

Love both the supermarket and the izakaya. Sushi are great ❤

Amazing shop with really warm friendly staff I always enjoy a trip to dreams and the coffees are great too highly recommend!!