Hedonism Wines

Hedonism Wine is not just a store; it’s a treasure trove for wine lovers, a veritable museum of vintages from every corner of the globe. With a staggering collection of over 7,300 wines, their selection is unparalleled, and the staff’s knowledge and friendliness add to the exceptional experience. A unique feature is their innovative use of Enomatic machines, allowing you to sample nearly 50 wines on-site, a luxury not found elsewhere. This place truly redefines the wine shopping experience.

The highlight of my visit was interacting with Gennaro, a sales associate whose passion for wine and exceptional customer service skills made my experience memorable. His assistance in navigating the extensive selection of wines, spirits, and champagnes was invaluable. The ability to taste rare and prohibitively expensive bottles by the glass is a testament to Hedonism’s commitment to making luxury accessible.

Hedonism’s appeal extends beyond the extensive range of bottles. The store, located in the heart of London’s Mayfair, is a blend of sophistication and accessibility, catering to both connoisseurs and casual enthusiasts. Whether you’re on a budget or ready to splurge, there’s something for every wallet. Hedonism Wine is more than a store; it’s an experience that caters to all your senses, leaving you wanting to return for more.

We visited the store for a wine tasting event.
South of France wine tasting event which was excellent. The wine showcased were on the premium segment as the cheapest wine was around £30 a bottle and the range was going up to £200 for a bottle. So got to taste wines from Provence and Rhone region. Lot’s of premium wines and ones which you do not normally see in restaurants in UK.
Tickets were £75/- a person and £15/- could be redeemed towards a bottle of wine which was being offered in the tasting.
Overall a great way to start an evening.
Verdict 5/5

London best liquor shop
Have most wide arrange selection of all type of liquor

This shop is such a delight. The staff are so knowledgable and friendly. I’ve bought everything from a £15 bottle of wine to a significant bottle and they’re equally as helpful regardless of price point I suggest. It’s also just a pretty place to shop and they have very good deals (in terms of the quality) when there is a sale. Their co-branded wines and spirits are great. I do wish they’d be able to bring Y Not back though, years later and I still go looking for it every Christmas.

Super cool place - pretty much unrivalled range of wines, and a massively diverse selection of whiskies, cognacs, brandy's, bourbons and other spirits like gin and vodka too. Wines are the best bit though - largely unaffordable for the masses although there is the odd bottle below £20. Should think it's one of the few places with the large bottles in stock too, which would be epic if you're planning a large gathering (and have cash to burn!)

Very large winery shop.
Wines fron all the world.
Scotland Wiske and many more.

Discovered Hedonism Wines while exploring options to sell a rare bottle.
The professionalism was exceptional. Despite being abroad, they efficiently organized a swift DHL pickup, with the shipment reaching the UK on the same day. Planning to visit on my way to London.

Excellent customer service, needed some nice wine as a present but didn't know what exactly just had some hints and... budget 😊. Sales assistant found perfect wine and packed it as a gift. Very satisfied and my boos liked it!

Spectacular selection of top end wines, also gins and malts. Friendly knowledgeable staff happy to share their extensive experience. Never seen so many huge Jeroboams and Balthesars of classic reds. Bought a coupla fizzers...

I just love this shop. The range of wines and spirits is incredible. It's almost like being in a museum. You will find the very best here. Rare and wonderful spirits. Friendly and informative staff too. I cannot wait to return! 🥃🥃

Well after receiving a tremendous response from Google views. I had to make another trip to Hedonism Wines. Every time I walk in here, I get a hit of Serotonin. I cannot begin to tell you about the store. Please, please get yourself down there and experience it for yourself. I have now added more photos of the Whisky selection. The next time I'm there, I will upload photos of the legendary wine selection and crystal wear. Until then. Saluti.

By far the most spectacular wineshop I've ever been to. Amazing staff, very friendly and kind. I really recommend that store to everyone who is interested in wine. Go downstairs and enjoy the enomatic machine.

After the many times I have been inside this beautiful wine paradise, it is time for me to share my experience. The store is a must visit for anybody having an interest in wine, the decoration is just superb and they have such an amazing variety you will never want to try the same bottle twice.

The staff is super friendly and super helpful. Although every single employee makes you feel very welcome, I would like to mention these three guys who have made my experience always fantastic.

Oliver: super friendly and energetic Hungarian guy he has given me really amazing recommendations. He will spend hours discussing what are the most suitable options for you.

Tom: he is really polite and knowledgeable, answered my most nonsense questions and helped me with my first ever purchase in the store.

James H. : Helped me with my Rosé. He was very patient answering my 1000 questions I had about wine. You can see he has a big passion for the industry and let me with some really nice recommendations.

Hedonism has literally become my second house, showing up every second week. So is not only the place that makes you want to return but the people who works there, in their very charming way they will always make you come for more.

I been on November 19, and bought myself a La Fleur Petrus 2019, the customers service is really good, the store is beautiful and the prices are really nice! This is a real museum and I advice all of y’all to take a look at this wonderful boutique, thanks

Great shop - I was looking for a very specific English wine that I had in a restaurant and they had it in stock at a great price. Had been looking for it as a gift for a while! Very friendly staff.

A seriously extensive range of wine and other alcohol! Spread over two floors with a beautiful interior with little nooks in the wine cellar that illuminate when entering.

The staff are super pleasant and are willing to help anyone with a question! I’ve purchased a few items from here and each time I’ve left with something truly fantastic.

For the location and expertise this place is very well priced and located in a great area of London.

They also do really cool window/shop displays all year round which are worth visiting in its self.

Go and have a visit!

Great place to buy wine and other spirits. Good prices and unlimited amount of bottles to choose…

Hands on best wine shop in London. Came to purchase my wife’s favourite wine “mountain difficulty Riesling” which was sold out and members of staff suggested other very similar wines which ended up being almost identical.

Thanks to the team of hedonism wines for their competence and a variety of choice!

The best selection of all wines champagnes vintage and spirits whiskeys brandys cognacs in probably the world ! Absolutely incredible shop and outstanding service but our favourite is Max T !!!!! Can't wait to see him soon to buy an OTT red wine !

At a first view this place sells very expensive wines and spirits, unaffordable for average consumers. This is true, but at Hedonism wine you can find top quality wines from a variety of countries and producers not necessarily for very high prices.
They have so much variety, that it becomes a place for different pockets.
You need of course to love wine, mainly classic style, and ready to spend at least £25 for a bottle.
If the budget is less than this I would recommend other shops.

I love this place and regularly come here. Amazing selection of spirits including many unique and vintage ones. The staff are fantastic and everybody from doorman to sales staff are super friendly without being annoying or over the top. They understand the fine art between giving you advice if needed but letting you browse by yourself in peace without breathing down your neck. Will be back many more times.