The Proof

5* customer service - they sorted out an issue with the cake when we had a disaster on the day of the baby shower. Also the cake tasted amazing and was delivered so quickly. Would recommend to everybody!! Special thanks to Katy for dealing with the problem so effectively. She saved the day x

Just discovered this gem of a place and Tom who was running the station is an amazing and thoughtful person. Built rapport with me with such ease and had a great chat. This place is a must go, thank you Tom, will return indeed.

Delicious cake! Amazing customer service and attention to detail. I asked for a pink vintage cake showed photos of what I wanted and Katy was extremely lovely and helpful in trying to bring the cake to life. Made my cake perfectly couldn’t have been happier! Well worth the price, I asked for a vanilla sponge, which was moist and made to perfection (not too overly sweet) filled with raspberry’s and raspberry jam. Cake Was pretty on the outside and delicious on the inside! So thank you proof puddings I will be back :)

Ordered a bespoke vegan shagpile cake for a 40th birthday, Katy was very quick to respond via email and the cake was delivered exactly as promised. The cake looked amazing and garnered plenty of oohs, aahs and photos, it also tasted great and was swiftly demolished by the guests. Strong recommend!

Great selection of goods, especially for those with a sweet tooth. The chocolate chip cookies were particularly good.

Super friendly and kind staff, good cake selection and chill vibe - would recommend !

Got ice cream cookie sandwich at their van in Coventry Garden. Good banter with the crew and enjoyed some samples. Excellent stuff and my son was delighted to “ accidentally “ get an extra cookie. Would definitely recommend!

Ordered a pastel shag cake for my birthday and it turned out amazing and also tasted great! Beautifully decorated and exactly as in the pictures. Katy was super kind to accommodate a slightly rushed order timeline. Thank you so much Katy and team!

Ed and Ralph are super friendly and fantastically helpful. Matches the wonderful food in offer! Can't recommend these guys enough

Absolutely LOVE the Proof and everything they have to offer. Their space in Dalston is so aesthetically pleasing and their desserts are off the chart incredible! Particularly fond of their profiteroles which are the best I’ve ever had, and who wouldn’t LOVE a choice of toppings and sauces? I also have a real soft spot for their lemon meringue & red velvet cake! Honestly don’t think twice about stopping in, it’s my favourite dessert spot in London!

Amazing profiteroles and good coffee too.
They also don’t charge extra for non-dairy milk 👏👏👏

Beautiful and delicious chocolate ganache cake! The owner is also very accommodating. I was able to get a cake in short notice and it exceeded my expectations!!!

Theses guys are the real deal. Been ordering cakes and their selection boxes for a while and every one has been amazing. Sticky toffee pudding is out of this world, as are the blondies. Now live in Edinburgh and use their mail order so I’m not without. Definitely a destination every time I’m back in East London.

Excellent Tiramisu! Katy and the team went above and beyond when faced with a tight deadline to make sure we got our tiramisu on time!

Beautifully made and absolutely delicious cakes. We had the chocolate salted caramel profiterole tart and a large strawberry profiterole, I could have eaten about 10 of each of them.

Ordered a bunch of cupcakes - the cheesecake choux buns are insane! the best i've tasted in london

They make a mean cake! I have their mince pies every year delivered to my house and they are without doubt the best mince pies that I have ever had, and I’m no stranger to a mince pie.
Any time my kids or wife has a birthday I get a proof cake delivered. It’s not only that they look great but they back up the visuals with a delicious, moist sponge too. No soggy bottoms here.

So many amazing sweet treats to enjoy. The guys behind The Proof hit the spot EVERY SINGLE TIME. Incredible profiteroles, stunning cakes and if you ever get your hands on the Panettone bread and butter pudding, you'll never want any other dessert ever again!

The proof hits the sweet spot - pun intended. So tasty, uber cool and forward thinking. I’m always inspired by their new innovative puds! I’ve had multiple boxes sent as gifts to my family and they never disappoint!! Keep making more yum please Proof ❤❤❤❤

Ordered a rainbow coloured ‘shag’ cake for my friends birthday and it was delicious - the staff at the restaurant couldn’t stop complimenting it too!
Easy to order and collect from the store.