Iceland Supermarket London

Great prices and very convenient offers and deals if you get bundles.q

Iceland Fulham I've being using since 1984 I NEVER had a reason to complain about the SERVICE you receive at Iceland Fulham. They deliver with a friendly attitude and they got me through the PANDEMIC I was living in a flat that had 28 stairs up to my flat door NOBODY ever moaned about the stairs GOD BLESS you ALL at Iceland Fulham

A newly refurbished and new format Iceland with a much slicker look and improved ranges. Iceland will be hit and miss for most as you have to like frozen food (which is most of the store, though by no means all). Their rates have improved massively in recent years with some really nice frozen stuff now and this store improves things further. Hope more will follow.

Very happy customer! I'm vegan and found so many vegan options! They even have a whole plant based section with an amazing variety of food!

Great supermarket! The items are decently priced in comparison to other supermarket. Iceland also offers a bonus card where they give you £1 for every £20 you save on the card. I would recommend this shop! :)

I recently noticed how different this place looked as I was walking past. Had thought that it was a different supermarket to the Iceland I recall.
I was pleasantly surprised by the variety of fresh and frozen foodstuffs , vegan food and the range of interesting dishes and suggestions for children.
The prices were very competitive and the quality of their sliced bread exceptional. I am now a regular customer and highly recommend it to anyone else who have not yet shopped there.

Big store, so you'll find the full range here! Staff is easygoing and professional, never too crowded. No self checkout but only the newest icelands have those, and the cashiers are handled well too, never had to wait long. (y) I go here every week.

I’m a new Iceland shopper and have been shielding due to Covid. They offered me priority delivery immediately when I registered and I am so impressed with there services and quality of food. The frozen fish, meat and vegetable quality is amazing! Also all the fresh food is incredible by comparison to the other supermarket I used to shop at. I can get 3x the amount of food for the price! They also have never substituted items, forgotten anything or delivered late! The drivers are friendly and helpful (from a distance) I cannot thank you enough Iceland Fulham, you have been my life line during lockdown and I’m now a convert to your store! Thanks to all your team for the hard work :)

Great value for money all along. All you need for your weekly shopping. And thankfully (in my opinion) they don't do self check out. Queues can't be a bit long at peak times but it is worth the wait in order to save quite ok the a bit on your shopping.

Great store nearly always have in stock our needs. Very friendly and helpful staff. Good prices and good basic items. Ideal store when feeding a family on a budget....... Plus they also deliver that heavy shop..!

Pretty busy store but for a good reason. It's located on the North End Road which is a busy shopping road with a market that is always full of people. Inside the store you'll be able to find the usual selection of products. It offers good quality products for affordable and balanced prices.

Great staff. Clean store. Friendly and helpful. Lady even after probley saying have a good evening after paying for my shopping thousands of time during the day, she still managed to smile and help pack my bag. Grest store.

Very nice shop with many bargains, it's in a great street too and also has a nice market. This store also has a plastic bottle recycling unit that also adds some pennies to your purse. Very sweet. xxx

Very nice service staff. Good price-performance ratio

Much cleaner, nicer, better laid out than Iceland used to be. Great value too for many of the items on sale. A much improved experience.

I liked the way the goods are presented and the way the staff are treated. They are very kind and ready to help at any moment. I loved the place

Such a wide variety of options to choose from at a low price, the range of products just get better and quality is great

Excellent offers when you buy 3 packages.

Great prices, too many options especially for frozen foods and ready burgers and beverages. The staff is very friendly.

Good for shopping and your frozen goods reasonably priced, great vegetable selection always fresh, staff friendly and local to, plus delivery is always an option if your busy.