The Normal Brand

Love how The Normal Brand team put together this space! These days, retail shopping is all about the experience - and that is exactly what you'll get at this store. From eye-catching merchandise displays to an in-shop bar to a curated lounge area complete with flat screen TVs and snacks, The Normal Brand STL store really defines the modern day shopping experience. If that wasn't enough, they often host free events (think tequila tastings and workout classes), so be sure to check for updates on their social media!

I was visiting Minnesota and stopped to do some shopping at MOA. While walking by a store, the Normal Brand caught my eye. I went in and left with two new shirts and a pair of pants. I absolutely love all of them and they have become my new favorite brand. The store manager was very friendly and helpful. I also noticed that the store had a great selection of sizes and styles, which is always a plus. Overall, it was a great shopping experience and I would definitely recommend this brand to anyone looking for stylish and comfortable clothing.

This has quickly became the place that me and my girlfriend LOVE shopping at. Lets get past that the clothing is incredibly comfortable, very nice quality and just classic. But the staff is wonderful and makes shopping a blast

Best hat and shirt I’ve ever worn. The quality of their garments are nothing short of exceptional. Pete, the manager for this store went above and beyond to help me find the perfect fitting shirt. The level of genuine customer service combined with the fine quality of their products keep me coming back. Highly recommend!

Walking into the store feels like coming home. You’re greeted like a lifelong friend and the customer service is second to none. The products these guys put out are fantastic. Easily my favorite hats. The shirts are super comfortable and they flat out just fit great. It seems like every product they release becomes a staple item in my closet. Can’t wait to see this company continue to grow

Love all my Normal Brand clothes... shopping in the Ladue store is a fantastic experience; Dan always makes sure to hook it up!

Love the quality of clothing and the customer service is amazing.

Excellent store! They treat their customers the right way by thanking them for their support making sure you are in a relaxed environment not stressed out on what clothes you want to select for yourself or someone else! They always put the customers first and they really do care about the quality of their product and did you have a good experience shopping at our store!

I've been shopping TNB online and at a local retailer for sometime now and I love the style and quality of their products.

I made it a point to stop in the store while in St. Louis last week and I'm so glad I did!! The store was amazing and the customer service from the team was even better.

I will continue to be a fan and will pop in every chance I get!

I was greeted by a friendly associate immediately upon entering the store. I was assisted in finding the items I needed and then left to browse at my leisure. Very organized store with good stock of merchandise and sizes! Very pleasant shopping. Rory and the other staff were very nice!

Really high quality clothing that looks and feels amazing. The most amazing men’s shirts and I use my weekender bags a ton and they definitely hold more than a weekends worth of clothes and shoes. Really cool hats and other amazing accessories. Most of my closet is TNB.

Also, customer service folks are very top shelf and really go the extra mile to take care of you and make sure you have a great customer experience.

It’s easy to think of all the great local clothing shops in cities like NYC and LA, but The Normal Brand in St. Louis is a MUST VISIT shop that delivers the absolute best representation of what Midwest style is. The comfort and style of the store is only matched by the clothing and apparel that it offers. You don’t feel like you are shopping as much as you feel like going to a buddy’s house to hang out. The clothing and hats are perfect for so many occasions. I can honestly say that I wear TNB every day...to work, for a workout, walking the dog, or just relaxing. Love this brand.

I have bought half dozen t-shirts and love the quality. Just recently bought a shirt when I received it there was a defect they replaced it and did not ask for the defected one. Great company and love the shirts!!! Thanks again John I look forward to doing more business with you!!!

The products speak for themselves, but the service is excellent as well. Pete was able to send sizes not available in the store directly to my house. He also was able to find good options for gifts for others as well.

An unbelievable place with an incredible atmosphere. You can’t find clothes like this anywhere. Perfect place to shop for men and women. Womens line is filled with cute stuff for fall, amazing leggings (workout or lounge), cute workout tops, hoodies and joggers, the most COMFORTABLE flannels. If your husband/boyfriend/dad needs to kick up their style, but wants to still feel comfortable, this is the place go. Ambiance and staff is the cherry on top. You feel like you’re at home. 10/10.

The store design, decor and setup is incredible. My wife and I loved the selection of clothing and the HUGE fitting rooms to try on clothes. Looking forward to heading back and picking up some more clothes for Fall.

The service here was excellent. Pete made many helpful suggestions of shirts for me to try and I ended up liking several of them. I would totally shop here again. The one thing I would request is more tall size options.

First time customer and very happy. Tony was very nice and helpful. He was very knowledgeable and answered all my questions. I bought the Puremeso Skimmer hoodie and I love it. Soft material and exactly what I wanted!

Love everything these guys are doing. Great vision for their company, and an offering that's been needed for a long time. I own a few shirts, and the quality is top-notch. Excited that they now have a brick-and-mortar. And excited to continue to watch them grow.

Great experience at the Ladue store in STL. Dan and Rory were very helpful and attentive!