Carousel Taffy & Treats

Great place to get taffy in all kinds of flavors. My favorite is the coffee but all the ones we got are great! The guy working there was pleasant, so helpful, and nice so we were really happy to have stopped in.

Been coming here for over 10 years, awesome taffy! Last visit was Wed, Dec 27th 2023. When the kids are done there, the arcade is right there too, have fun!

Hidden little gem! The selection is amazing, colorful and bright. Walking through the barrels of brightly hues taffy, your mind is whirling with choices. The young man at the store was polite and helpful. The taffy is amazing!! Delicious and soft. The flavors are a delight of the palate. The s’mores and cookie dough were our favorites this time around definitely recommend!

The freshest taffy I've had in a long, long time! I took advantage of the special (buy 3 lbs, get 1 lb free) while in Capitola 3 weeks ago... and I'm already thinking about getting more! (I share, I swear!)

The shop has flavors I hadn't seen before.
Cranberry/raspberry was especially delicious 😋 but maple bacon, tho not really bacon-y, it's got that bit of savory/sweet that made me wish I'd gotten more!

The shopkeeper (owner/manager maybe?) was very helpful, courteous, and quite gracious in assisting me in getting the best deal he could offer. Thank you for that!

This was my husband and I first time coming here and all I have to say is how wonderful the store is. They had a great selection of taffy with reasonable prices. I went a little over board and bought 4 pounds of taffy but, I from Colorado where it’s not common to find a good place to get salt water taffy. When ever I travel to California this will be one of the must stops.

There are countless options! This is a delicious store.

Love love love this place my family and our were from out of town and we stopped by on our way to the beach the man in the front was the best we were able to try some there are so many options I felt like a kid again Thank you and much love from a big fan!!!

Cute little shop selling salt water Taffy near the water in downtown Capitola.

Best selection of taffy ever! Over 75 flavors!!! New owners as of February 1, 2015. Now have more than just taffy. . Yummy fudge, Caramel Corn, Jelly Bellies, Peanut Brittle, Gummies! Now have a large seletion of beach toys and gifts. What a fun store and so close to the beach.

Super nice people, great taffy, and they let you try the taffy!

Best selections of Taffy in Santa Cruz county !

A really diverse selection of taffy. 18 for $3, 35 for $6 or 70ish for $12. In otherwords about $12 per pound.

The taffy itself is amazing, but the selection is even better! Had trouble picking a favorite, but the raspberry lemonade is the one for me.

The owner there was super nice and helpful. It was fun to go into a candy store when I haven't been there in forever

Great selection! Tasty! You definitely get what you pay for.

this place is dope, went to copp some salt taffy and did just that, shoutout vincent for being chill

So many delicious flavors! Fun for the whole family!

Bacon and maple taffy. That’s it. That’s my whole review.

Lots and lots of different taffy flavors

Amazing store with amazing services