It's Sugar

The look of the store is great and it has a lot of chocolate and candy merchandise and great gag gifts. The price is a bit much for some of their merchandise but other than that a great store to stop by, the workers are great.

Cant say no to candy. They have alot choices. We bought mochi this time. It was bogo 🤩

Lot's of Candy in selection and they have candies from other parts of the world. They also sell POP figurines. It's like a willy wonka store. Mostly gummies..need more.milk chocolate options. Employee was super nice and cheery.

Bright store with fun choices and great service.

This place is amazing. So much variety, lots of samples. Something for everyone. They have old school candy, as well as the newest, trendy sweet treats. Staff are great...very helpful and friendly. Our new favorite store in Santa Cruz.

It was my kids first time in this store and JEREMEY was amazing!! He was polite, funny, knowledgeable about all his candy and all around a great vibe!! We will definitely be going back, as long as he’s there! If I could leave more than 5 stars, I would!!

Thought I was gonna hate upon walking in, really awesome store! A tad like Spencer's but not too grungy. Beautiful decor and awesome candy to cool trinkets. Would definitely come back! Great place to find your favorite candy to funny relative puns & memes for 2021. Highly recommend just taking a look around, you'll end up buying something. 🍬 🍫 🍭 🍬

My children, 3 girls and 1 boy brought me home a new item for my Naruto collection. They were super excited before, during and after they have it to me and had allot to say about the place

Huge selection of candy items and very friendly staff. Excellent store and experience

Awesome selection of candy in bulk like pez and runts. They also have cool candy pop Funko toys. Staff weren't intrusive and they were able to help with questions.

Came here while walking around downtown, and was very happy with my decision. I heard the music from the street and it sounded like a party!
I was instantly greeted and it felt like these guys were happy.
The manager was super helpful and let me try a couple candies. Prices were better than on the Wharf and I left with a good amount of candy!!
Thank you to Jeremy and Tyler who helped with everything!
Definitely will come back!!

AMAZING they we’re so kind and nice they gave us FREE candy cause my kid wanted it and I said no lol

Loved everything about this place!! 🍭 First time there.

I love Jeremy he was great guy he actually really helped me and the boys out for getting candy. I will give my first born to him.

Great selection of candy. Friendly and helpful staff. They have plastic gloves to put on to be safe.

I like the retro candy selection. Friendly people and an amazing amount of sugar confections.

Great if you are looking for a place to get something to bring back from your trip. The pricing is a bit high but that's because of the specialized candy they sell.

Banana runts give me life.

A literal kid in a candy store feeling. The service was outstanding and the employees were very nice and understanding.

Wonderfully fun place and a grand last minute gift store as it turned out for me this past Christmas! Not just your run of the mill candies!