IT'SUGAR Santa Monica

There is a little known fact about this store – It’s actually the song Aaron Carter wrote his famous hit ‘I want candy’ about.

Wait, really?

No but I have your attention now to tell you how awesome this place is. The selection is incredible and the staff is very friendly – and good with children!

Very cute place LOADED with every type of candy you could ever possibly dream of.  I think I got 2 cavities just window shopping lol but it’s a perfect place for anyone with a sweet tooth.  Espi helped me pick out some really fun candy for my nieces and nephews, I know they’re going to love it.

Love this location. The employees were very nice and helpful. And the collection of candies is great as well. The best part is they are open very late, which is a bonus point.

Great place with lots of variety of candy , and it's very cheap I got a small amount for $5

If you like old school candy, this is your place. Currently, they have most candy pre-packaged , so you can feel confident in purchasing here during the pandemic. The store is clean and the staff is courteous. In addition to candy, they carry a variety of novelty items for kids and adults. The price is a little on the higher side, but you get a good portion of candy. If you plan on visiting, there is ample parking in the Santa Monica Place structures.

Where else can you go at 10pm on a Saturday night to buy 4 pounds of sour green apple gummy rings?! The staff are all friendly and helpful and the choices of candy will BLOW YOUR MIND. Close to everything on the Promenade and sweet-yooth satisfying. Bring your sweet tooth and hurry on down!

I went too this place in Vegas it was sooo fun!!! I was surprised they had the same deal a biy 3 get 1 deal. Regarding the theft comments I think they didn't know it's the deal to get 1 free. Probably!! I might be Probably coming back but I try and avoid sugar haha

love this place, they have every candy known to man. I am so happy they are so close to where my parents live I get to come here every other week. love it.

The staff here is so kind and friendly! They're ready to help you with any questions about candy for people with dietary restrictions!

Love this place, lots of different gummies! Also crazy stuff like huge gummy bear and huge candies. This space is smaller than the universal one but it’s also good.

They have many different flavored gummy bears candies even an extra large size gummy bears they also sell cute. And cool items besides candy

Too many options , delicious candies 🤪❤

The candy taste pretty fresh if that makes sense. Nothing was stale or hard.

Wide selection and the staff is super friendly!

They have every candy you possibly want

Really cool place for very unique candy

Nice customer service!

For the love of sugar! This place is rocks!

Very organized and well designed shop

Love this candy. love it very much