Childish Toy Shop

Omg this store is amazing. I want all their toys and we went for my 5yo. The amount of calico creatures they have is impressive! What got my attention was the rainbow display and a Dolly Parton tote ^__^ the owners love of toys, representation, and authentic existence is inspiring. It gave me hope to hear about story-time. Their associate that helped us (and successfully up-sold me) was delightful. Glad we came and love all the toys my child picked.

This place was a great find! I was holiday shopping and really striving to buy local (2020 obviously hit small shops hard). Real toy stores seem to be few and far between. Great location in mid-tow where there are other cute stores and good eats. I was pleasantly surprised with their variety. They had things for the very young on up to grown ups. The staff was courteous. They had hand sanitizer readily available, and directional arrows on the floor to help with COVID safety protocol. Being 2020 - I was searching for online ordering (which they have). Here's where my only critique comes in - The website could use a little help. :) There were quite a few things I would have purchased there instead of at a bigger store had I known what a great selection they have. This will now be my go-to for toy shopping!

They have so many cute toys

With so much of commerce happening online it’s wonderful to visit a real brick and mortar shop. They’ve got a great selection, are the various staff I’ve come across we’re all very knowledgeable and pleasant to speak with.

It’s an inspirational store, and it’s child friendly with little play areas for kids to explore.

For our child we take him here for a ‘treat’ or reward.

Prices aren’t the same as online if course, but not far off.

Just completed an online order with this shop. Everything went smoothly. My items arrived in good condition, and shipped out fairly quickly. Would order from again.

Incredible store, lovely environment and a huge selection of toys for all ages!

Fun, locally owned toy store! Cute, original and vintage-esq toys. Bamboo onesies, wubbas, and all the coolest toys... I would give 7 stars if I could.

Fun, happy and super modern toy selection. My kids and I love this place!

The specialty of this shop is they used to update the shop each and every time, and we used to get all updated toys here.

Unique shop with amazing toys! Friendly wonderful staff. For the young and young at heart.

Such a magical toy store! HUGE variety of toys, I never leave empty handed!

Great baby and early childhood toys clothes and such. Like baby stores used to be ❤

Magical shop with the best selection of toys for all ages.

Best kids store in Santa Cruz!

Love this toy store!

They have fun events and a good selection of high end toys.

Fun stuff, but high priced. Great for Xmas shopping for your toddler.

Toys look great, but *does NOT* have children's clothing to speak of. (Just a few t-shirts and ball caps, nothing for babies.)

Is this appropriate in a kids toy store?