Fray Boutique

I love going into this boutique! They are constantly rotating in all the new things! Sometimes I just like peruse because the space is so cozy and welcoming. Morgan has created such a lovely space for downtown Oconomowoc! Highly recommend for all your styling and gifting needs.

I came in on Monday with limited time to find a dress for a wedding this upcoming Saturday. I actually had been eyeing one I saw on their Instagram but didn’t end up loving it once I tried it on. The owner offered to pull some options for me and even gathered some from the back that weren’t yet on display. I fell in love with one and appreciated the extra help as my one year old son still must learn to love shopping. :) Thank you!

Just had a really nice/positive experience @FRAY! We're from out-of-town & SID was the associate at the register. FABULOUS
Bought my daughter a cute dress @a great deal

THANKS FRAY❤

10/10 - obsessed with everything they carry!! Whenever I am in Oconomowoc I stop by and see what cute things they have. One time I found the most gorgeous picture frame for such a great deal. I love that this boutique is so high quality but also, not overpriced!

We LOVE Fray (me & my daughters)!! There is always a treasure to be found here! If you're looking for an entire outfit, home decor, new dress or a cozy sweater this is the place to stop! The owner is wonderful at helping you put together an outfit or find that perfect accessory! They've set up the store beautifully and are constantly getting in new items! Affordable and fashionable! ♡

Oh my goodness, I absolutely love this place!! Such cute clothes and accessories. I saw someone rate them low because of the mask situation, there was no problem with that here. So they deserve a great rating! Plan to return for sure!

I love this store - great clothes for all ages (from grandparents to babies!) and their customer service is amazing! Thank you for having such great clothes and employees!!!

Had an impromptu dinner in Oconomowoc and I needed a quick outfit change from work to dinner out. Walked into Fray and asked for help, and I left wearing the perfect dress and shoes for dinner. I couldn't ask for better service.

Beautiful and well kept, this on trend Clothing/Accessories Store is a must see for the young and young at heart. The staff is kind and helpful .

Love these clothes and their prices!! Cutest shop in downtown, Ocon 🥰

Such a cute shop! You did an amazing job with this place Morgan!

Just what Oconomowoc needed!!!

Always cute!