PRIMERO

Miguel is the consummate professional who ensures a relaxed atmosphere and a quality cut.

Lamborghini Dealers, Law Leaders, Entertainers, Nuclear Energy Professionals...they all go to Primerø.

Primerø is the premier location for looking razor sharp.

I’ve been getting my haircut with Miguel for almost 3 years now and he is hands down the best barber I’ve found in palm beach. The new shop is great, feels private and personal, the vibes are relaxing, complimentary beverages, what more can you ask for.

By far the Best Barber in South Florida. Miguel has always been the most professional barber I’ve ever dealt with. He always has the cleanest shop and just treats you like family. He is a master at his craft and I am honored that he cuts my hair, and my wife is always happy to see when I leave PRIMERO. You won’t find another barber who has attention to detail like Miguel. If you want the best cut, best service, and best atmosphere to get a clean cut, make sure you go and see Miguel. You will never leave disappointed. This is the only man I trust to cut my hair and that will never change.

Miguel’s quality, respect, and attention to detail are beyond compare! When I moved to West Palm from New York a few years ago, one of my top priorities was getting settled with an impeccable barber, and after a few tries with several other of the most highly rated barbers in West Palm, I finally found the one with Miguel. I’ve been going to Miguel for about two years now and I have never had a cut that was anything short of flawless. His dedication to his craft is matched only by his dedication to his clients. He’s extremely prompt and timely, respectful, courteous, and for a very busy attorney like me, these traits are invaluable. The new shop, Primero, is truly a one of a kind experience as well. I can’t recommend Miguel enough. On my wedding day, Miguel travelled out to my venue to cut me and all my groomsmen up on the most important day of my life, and I was honored he could be part of that. Suffice to say they were the best cuts any of my boys had ever had and it was such a memorable experience. A million stars to Miguel and the Primero experience!!!

I have been a loyal client of Miguel for a few years now and with his recent expansion to his own PRIMERO barbershop - it is like the icing on the cake! Miguel values your time and is the utmost professional barber in the industry. There is always a positive atmosphere in the shop and his skills are simply amazing. Workstation is always tidy and he properly sanitizes his area after each session. 10/10 HIGHLY recommend visiting Miguel for your next haircut.

Miguel is hands down the best barber in south Florida. His attention to detail, punctuality, professionalism, cleanliness and interpersonal skills are second to none. He is always on time, always in a good mood and spending an hour with him is always a true pleasure. His new shop is well-located and pleasant. He always gives me the cut I am looking for and I always leave satisfied. I highly recommend him.

Miguel is a very talented barber and always delivers exceptional service. He's a genuine and well-respected guy. Haircuts come out fresh and clean, always. Definitely recommend him to others.
*SPOILER ALERT* People come out highly satisfied 💯

The best barber hands down! I've been bringing my son to him for almost 3 years and he NEVER disappoints. Miguel is kind and very patient with kids, does an amazing job always leaving my son looking "fresh", he's an awesome person overall, absolutely love the atmosphere, and shop is very clean and sanitized. Look forward to will continue coming to him for many years to come.

Miguel at Primero Barber offers an unmatched haircut experience. Having gone to many different barbers myself that just didn’t get it right, I’m glad to know that I’m always in good hands with Miguel. The shop is clean, nicely decorated, and at a great location. He pays attention to the details and always listens to his clients. Definitely check him out if you’re in town!

I've been to Miguel for a few haircuts after moving from CT and he always does a great job. He's always on time, pleasant to chat with, and loves what he does since the end product reflects his passion and abilities. I'm a loyalist when it comes to my hair stylist or barber since I'm there every 2 1/2 to 3 weeks and Miguel is a keeper.

If you’re not already getting cut by Miguel over at his beautiful new studio, do it. It’s 2020 time for a reset! I’ve been getting cut by Miguel for over a year. He’s always been on time, incredible prices and offers a variety of services. A haircut is a investment that keeps you looking clean, self confident and an absolute stud! Consider getting cut by the best barber in south Florida. 10/10 recommend!!

I went to Miguel today for the first time and he did not disappoint, he was punctual, very clean, listened to what I wanted and executed perfectly. his spot is very clean and has an awesome exclusive feel to it. complimentary valet is a nice touch and the hot towel shave was fire. he will definitely be my new cut man from now own and I highly recommend you stop in for a fresh cut.

Miguel is hands down the best barber I’ve ever had. I have never been let down with this guy. He always puts his customers first and always works with what is good for YOU. He will give you the BEST customer service. Never slacks and never gets comfortable. I would recommend him to anyone.

I have been cutting with Miguel for over 3 years now and no matter where we have been, he has always made me feel welcomed and comfortable. Miguel is it only a barber, but a great friend. He’s very helpful with anything that comes to mind, if you want someone for financial or life advice, he’d be there for you while making you look fresh. A friendship has been made throughout the years that I’ll never trade for any barber of course. I’m moving to college and I know for sure I’ll be coming down twice a month just to get my haircut by Miguel. He is very professional and always puts his clients first, I have never experienced Miguel being late to anything. He makes sure you are getting the best of the best! If you want a clean, professional, and comfortable barber shop experience, hit my boy Miguel Arocho up on the BOOKSY app. You will not be disappointed.

Miguel was fantastic, providing first class personalized service. The morning of my appointment he sent me a text to welcome and to greet me. He also sent videos to ensure I could find the place as there’s some construction going on there now. Miguel was easy to talk to and was super detail oriented even giving my beard an extra finishing touch. Miguel’s customer service is above and beyond anything I have found in the area. Wanting to take full advantage of the experience (and the amazing lighting) I asked Miguel to take a few pics, he happily obliged. I definitely recommend primero and will be back in a few weeks for sure. Thanks, Miguel.

By far the best Barber in West Palm. His space is always so clean and just an all around pleasant place to be. I like to get my haircut every two weeks because I like my hair to be on point. Miguel delivers every time. He’s the only person I will let cut my hair or trim my beard. I would highly recommend him to anyone looking for a great fade and good conversation while you get it. Prices are beyond reasonable for not only the quality of services provided and the space they are provided in. Having just you and a barber who is wearing a mask in one room makes me feel so comfortable knowing I’m protecting my health, while also being able to do selfcare. I never write reviews and if I do they are about a bad experience. This is the exact opposite. Do yourself a favor and try this place out. I guarantee it will be your new go to!

Miguel is one of the best barbers from palm beach county!🔥 I finally got to see his new location and it was just a great environment to be surrounded by; not to mention the sense of exclusivity that he gives of by giving you undivided attention. I must say he operates with his people in mind; Great guy! ✊🏼. I would definitely recommend anyone to him.

Miguel is an excellent, talented barber. He is very friendly yet professional and can cut any style requested. He maintains a safe and clean environment that puts the client at ease. He is definitely a barber worth taking a chance.

I visited Miguel's shop for the first time a few days ago as I was looking for a barbershop close to downtown WPB. The shop was super clean and the environment was very relaxed. He greeted me at the door (on time) and offered me a cold bottle of water, of which he has an entire fridge full for clients. I sat down and he instantly began cutting my hair. The hour long service felt extremely premium and went by very quickly. My fade and beard came out better than I hoped and I left the shop without any cuts or razor burns. All in all, I am very pleased with my experience and will be back very soon. 5 stars across the board.

I have been going to Miguel for about the last year now and I have never looked back. This man is such a skilled and professional barber. With Miguel you will never leave his shop unsatisfied he will make sure of that. Highly recommended by myself and a ton of other people 10/10.