Alpha European Grocery & Deli

Wonderful little market with a large variety of European products. It has everything from sauces, to mixes, to packaged baked goods, to fresh baked goods, frozen foods including handmade pierogies, bread, candy, and so much more!

The woman running the counter is extremely helpful and took time to answer my questions thoroughly. She was quick to help and patient with other customers who didn't understand how to purchase bulk candy. She also added a little free gift of cookies to our bag which were so good I finished them in the car.

Worth a visit whether you already enjoy food from this region or if you're interested in picking out a few new things to try!

So kind and warm, with a lovely variety of foods from Eastern European home cultures. It is a must visit retail space

My name is Nadia. I always going to European deli store in Irondequoit 305 East Ridge Rd. I wanted to say how nice Oksana is!!! She is the best there since that store was open! She’s is truly amazing lady and employee in all that years I’m going to that store!!!
She’s very helpful and very attentive to your need ! very polite!!! highly intelligent, always smiling, with very good attitude! Every time I’m ordering food for Party she’s making orders always right!!! and packing food so nicely we never ever had nothing spilled, because how she is packaging!

Andrei has the huge selections of goods from all over the world. Not only are his prices extremely competitive, the quality is by far the best in the area. I would highly recommend this store to anyone in the Rochester and surrounding areas. They also have another location on west ridge road if that is more convenient for you. Keep it up, Andrei!

Great store and service. Wonderful rye bread!!

I think I just found my new FAVORITE store for GOODIES!!!! A wonderful assortment of European candies and the BREAD looks DELICIOUS! The location is easy to find and has good parking. I'm going to give the chocolates as Christmas gifts. The woman who checked me out was polite and we had a short, pleasant conversation. I WILL GO BACK.

Wooooow, Alpha European Grocery and Deli is the best store in Rochester, love to shop there, food is so delicious, you have to try their BILYASHI-Best in my life. Stuff is amazing, especially owner Andrey. Thank you so much

Great store! Nice to have one with European groceries.. especially with those products from my childhood, like rye bread “Jums”, butter, farmer cheese, curd cheese “Karums”, and many more other.. especially “pelmeni” sooo good! ... Highly recommend for Europian people and for those who likes Europian food.

If you wanna try something new I would recommend this place. A lot of people might not know about this store but if you like good fresh deli I would recommend you try it out. The customer service is excellent.

They have the best sourdough rye bread that I have been able to find in my area! No need to load up in Toronto any more. Friendly people as well!

The store is a nice hidden gem not many people know about it but I would definitely recommend it to anyone, I also met the owners for the first time and they were quite jovial and energetic.

Impeccably clean, impeccably organized, impeccably managed. Not sure if the bread is made in house, but it smells phenomenal. Reminds me of childhood when I would visit Bell’s Russian Market in Philadelphia.

What a wonderful little treasure. The owners are heartfelt good people, the baked goods are freshly made and of a most superior quality, and I shall return soon.

I’ve been visiting this store quite frequently and I appreciate how fresh the deli is, and the customer service is good. There are many brands I have never tried before, it’s a great store if you feel like trying something new.

Great place! Friendly staff and plenty of items to choose from.

A really nice store to shop for European food, nice people, great prices and fresh food. And have everything from Kvass to food and much more. 👍

Big choice of Ukrainian and Russian and Polish food. A lot of candy ,sausages ,pierogies ,sunflower seeds and other stuff 👍🏻

Great selections of all types of Eastern European foods of every imaginable type at great prices

great deli, good selection of classic and hard to find European treats.

The cookies/pastries are great!! Nice deli selection too!