GSM Outfitters LLC

This little place was a gem on our trip in the Smoky Mountains. I would say hands down best coffee we had in the area. The owners were very warm and welcoming. They had a large selection of outerwear. This included numerous, hats, stickers, and footwear. Just a great little place.

This place was close to where we were staying and it was an awesome little find for our family. Coffee was great and my wife loved the Chai Tea. Owners are super nice, knowledgeable, and great to talk to. Our kids loved talking to them about bears and everything else. They have some great clothing and gear too. Super sweet magic shirts for kids that you would never think until you actually see them work. Just a great place to shop at if you get the chance or are in the area.

The store is awesome! They have a lot of good outdoor gear and a lot of it is very in style too. It was a little expensive but fair pricing. One of the managers there, Michael, was super helpful and really nice to talk to while we browsed. Great experience 👍

(Also they have 15% off ENO equipment!!)

This is a must visit each time I am in the smokies. The couple that runs this place are both such kind and caring people! They made us some very good iced coffee while we shopped. I recommend this place for any hikers that need new gear, or anyone wanting high quality outdoor clothing and gear. Always such a pleasure supporting this business, thank you so much

You MUST go to this shop if you are anywhere near Wares Valley! We visited the shop a few months ago and got some great deals. We picked up a Kavu Cooler for $40 minus 15% off, and found out later that it is a very rare Patten and worth $100 USED. They have a nice little coffee shop and snack bar, discounts and deals throughout the store, and here is my favorite part. The last time that we went, as we were leaving we mentioned a company called Kuhl and how much we liked their clothing. The lady who we believe is the owner said that she was about to go to a show and would see about ordering some of their clothing. Today we came through later than we wanted to, and it was well after 5, yet they were still open and extremely inviting and friendly. Lo and behold they had Kuhl signage and several nice pieces from them that were in stock. Do not hesitate to tell them what you want, what you would like them to start stalking, or even possibly for a discount, as I can tell the owners truly are in it for the Long Haul and are knowledgeable about how to make a business successful. Such a great little shop!

The couple that runs this place was extremely nice both times we went up there! I had to go back again for the cinnamon roll frappe! Best I’ve ever had! This is a must stop, cool products inside also

We ate breakfast next door and after we were done figured that we would stop in for 10 minutes. We ended up spending more time and bought some shirts, jackets, raincoat and more. The whole family was happy. The owners were also really helpful!

We come to this store every year when we are on vacation ~ the couple who own & run it are the absolute sweetest!! Always friendly to talk to. And they have really good coffee, of course :) we purchased a more expensive item, and with that purchase he threw in a free sticker and hat! Definitely plan to make a stop here.

as per other reviewers complaining about no public restroom - grow up and piss before you leave home :)

This place is a small family run business that definitely has quality stuff definitely! They definitely have the best coffee, we tried other locations and nothing was as good as the coffee they have. If your looking for good quality clothing and shoes also the place to go! Will definitely be coming back with the family! Amazing customer service

*Family Owned*

Stop in and see Mike for all your gear needs. Super nice store with out having to go into the tourist sprawl down the road a few miles.

Also, we great local intel about where to go to avoid crowds and enjoyed some great hikes because of this.

Highly recommend and we will return.

Sadly, I did not get any pictures.

My family and I were visiting for the holidays from Miami and happened to stumble upon this store on Christmas Day. It was the only store open at the time and it just so happened to have a coffee shop. Our expectations were low due to the fact that it’s a coffee shop inside a outfitters store. I’m not even exaggerating when I say this, but it was literally the best coffee we’ve ever had. It was so unexpectedly good, we came back the next day and it was even better. We ordered a peppermint mocha frappe, chai latte, caramel latte, and a lavender frappe. The cherry on top was how welcoming, personable, and helpful the owners were. 10/10 would recommend, and will be coming back in the near future.

While being in Tennessee this is the BEST place I have been too. The people there are so nice and helpful. They have the best clothes and I’m a big fan of all their hats! Also i have had some of the best coffee I have ever had there. It’s amazing. I highly recommend to go when your here.

Very high quality outdoor store with very knowledgeable friendly staff. Mike helped me with some hiking shoes by answering a lot of questions I had. It's worth the hike here if you need outfitting supplies.

The owners are so kind, welcoming and everything in their store is well made. They have a very large selection from hats, shoes, clothes and the best flashlights ever made. I know, I ordered a few and my friends and family loved them. They really are great. 5 ⭐ s So happy they are in the valley.

My family and I spent the week on a visit from WI. One of the highlights of the week was coming into the store to visit with Mike & Heather, shopping for excellent merchandise, and drinking the delicious drinks. Their expertise on area hiking trails also made our stay better than it would have been without their help. Our family enjoyed stopping in each day to say hi and chat with Mike and Heather. Such a great couple.

Definitely worth stopping by, outdoor enthusiasts or not. Top quality items for everyone. Very friendly and helpful staff. The coffee is an 11/10 with many varieties to choose from. Come support local business!

This business was a great find on our vacation this year. The owners are very friendly and pleasant people. We loved shopping in their store and enjoyed their freshly made caffeinated drinks they offer. They had a large selection of products available to purchase and the prices were competitive. I think we shopped in their store 3 times during the week we stayed in the area. Great place and great people!

I had to leave a review because I thought they did such a good job!
You can really tell they care about the quality of their coffee, everything was made in front of us, and they let us know their whipped cream was homemade. My little sister was so excited to get a frappe with no coffee and raspberry syrup, like she does at starbucks, and she loved it. My other sister got a frappe with toasted Marshmallow and my mother and I got vanilla lattes. Everything was great and prices were comparable popular coffee chains, check them out!

Family Owned!

Super clean quaint little store. Friendly folks who are more than happy to give local intel.
Good prices. Along with a little cafe inside.

Closed Wednesday, open all others.

I highly recommend, and can’t wait to stop back myself.

This place has some top notch coffee and frappes. Don't miss their butterscotch frappe added with chocolate. A husband and wife run this place and they are very cordial. If your cabin is in and around Sevierville this is one must visit store which even has hiking accessories!!