Line Friends Hongdae Flagship Store

The line friends store is huge, very spacious to walk around and shop, the product line is very complete and there are dedicated photo spots and special collection items too. There's a huge cafe at the basement floor which is quiet and a good spot to rest and chill with a cute interior. Definitely worth visiting if you are a fan.

This shop has a good vibe and the staff is really nice, especially the guy at the front door today saw me that I was by myself, so he asked me if I wish to take a picture with the bear, he even asked me if I like the pictures he took . 감사합니다 :)

What a treat it is to see all the BT21 characters and Bunny (New Jeans) characters!!! I got a mang ornament, as well as some other BT21 products I haven’t seen. The store is two stories high, with a mix of Line Friends, BT21 and Bunnies characters. The basement is the cafe. Some people mentioned they were able to get BT21 themed drinks and food, but when I went, it only had Milkii as the special character. I was a little bummed there wasn’t BT21 in the cafe, but the chocolate pudding and vanilla rooibos tea were very yummy.

Nice café, fun food and drink options. The lychee are was light and not too sweet. Overall a great place.

3 floors of merchandise, come to this Line Friends store if you’re looking for BT21 merch!!

We spent a long time in here, mesmerised by everything on show. Things are pricey as expected.

Great place to chill after a long day of walking.
The cafe at the basement was surprisingly quiet when we visited around 1400-1500 on a Monday.

Prices were also relatively cheap with cafe latte at approx 5,000krw and cakes approx 7,000krw. Super reccommend!!

My Hotel was right next to the Store so I went there very often. Its huge! You have photospots and when I was there, they had a special event, like a lottery when you spend more then 50.000 ₩ !!

3 floors of merchandise and 1 of Café. Plushies, clothing, electronics, candy. All ofyour favorite characters...

very quiet and efficient service, food in the cafe is adorable and delicious. and very affordable! 💕💕

Service was very good. Lots of BT21 merch were available. I really wanted to try their chimmy ice cream. Sadly their cafe was closed. It hasn’t reopened since covid.

Very cool Place if you are a fan of KPOP!

Nice staff, great discounts.

Cute Line store with Cafe in the basement

A great store with good vibes. I like the atmosphere here. There's generally a positive buzz with the customers. A lot of ARMY fans will flock to the second floor for the BT21 merchandise. They provide tax refunds here as well. However, they limit the amount of merchandise you can purchase. I believe it is one item per character.

We came here for the NewJeans pop up and it was amazing!

Amazing!!! If youre a fan

Super cute store with the massive Brown bear. We loved it

2 story line friends store with lots of different BT21 related products! There's even a cafe at the basement with various BT21 figurines to take photos with! Awesome place!

Really great selection of BTS merch. The cafe is cute with nice food and drink on offer and lots of photo ops with the BT21 characters and Line Friends plushies.

A must visit for BTS fans. Lots of cute items, some are a little pricey but most are reasonable.