the masala co.

As a Deep Foods company store, this not the typical Iselin/Oaktree Road/Edison Indian mega store. However, for a lot of us living in this area, it saves a trip going all the way to Edison. Frozen foods, spices, snacks, supplements, health and beauty supplies, cookies, easy prep food packets, staples like rice, lentils, flour etc., are all available at reasonable prices with staff that are no different from typical mega Indian stores, a bit self occupied and introverted, but helpful if pushed. I am happy that this store is in my neighborhood.

Great place to buy delicious Indian vegetarian food and groceries. Very friendly, professional and helpful staff. It's blessings to have Indian authentic taste like home made food.

Great little store for Indian spices and prepared treats - don’t go in expecting fresh groceries etc.

This store is exclusive for Deep products. It is very clean and hygenic, solely focused on Indian spices and masala. The store workers are helpful and there is a wide variety of indian asortments. Frozen food and namkeen snacks, grains and chutneys. Must go if you are in the surrounding for indian groceries.

Great place to pick up some delightful items

An Indian grocery store with helpful staff and all your Indian packaged and frozen grocery needs, that are not overpriced.

As the names says, an excellent place to get Indian spices and dry provisions. Cheaper than other bigger retailers although a limited selection. And excellent staff.

Didn't expect that they would have this much stuff. U get almost everything except Indian veggies. Best store

Nice ,small store for variety of Asian (Mainly Indian ) groceries, snacks and variety of frozen vegetables,fruits and indian sweets. Ice creams. Caring and helping staff!! Open 7 days as well.

Pretty easy to reach and has quite bit variety of Indian frozen food and ingredient. You don't need to follow gps. If you are coming from 22, get in the best buy plaza and drive to the end of the plaza, you will see it next to shoprite.

Great place to pick up some Indian specialty foods. Not a full grocery store but has a lot of hard to find goods.

Great food for great prices made from the finest ingredients on earth
Basmati rice is the best I ever had settle for nothing less
The mango ice cream is fantastic

Amazing place and service

Very nice shop person at the till was brilliant ... Grocery in new Jersey is really cheap

I was impressed by the stuff they had.if u looking for Indian spices this is the place to go

Great place for picking up Indian and South Asian spices and specialty Indian food items.

The store is amazing having great inventory with great prices

Great store for Indian spices and frozen foods naan bread and more

Nice place...wish they carried fresh produce as well

Well organized. Good prices. Excellent customer service