Beachside

Family run business. We need to support them. Son was very friendly. Other staff too. Prices are reasonable and they have cotton tshirts and cotton sweatshirts as well as beach clothing and footwear. Right on the boardwalk plus access to the beach. Ask about ocean wave sun glasses. These glasses last forever and the company warranty’s for life! They are made with real glass lenses. Won’t scratch, clear viewing you won’t be disappointed.

Kim is a swimsuit "specialist"! She knows body types and can get you in a swimsuit you love!! Needed a new pair of flip flops today. I walked in and said what I would like, walked out in 5 minutes so happy with her precise suggestion. Gina is so friendly as well! Best selection of beach vibe clothing, swimsuits, and shoes. Don't miss this amazing experience!!

Definitely a fun place to grab some JAX beach items or souvenirs.
You need it … they probably have it.
Clean and well organized. Packed with shirts, shoes, hats, jackets, beach toys, Sun care, and so much more.
Friendly service!

Best place to get a great new bathing suit and souvenirs of all kinds. The employees are very helpful with all needs even wrapped my gifts. Thank you. 😊

We come to Florida 2 to 3 times a year and we always stop here for a souvenir. Always unique items in this store. My husband loves their clearance T-shirr rack. Very friendly staff.

Fun atmosphere, great selection, and great prices to be right at the beach.

Friendly staff... excellent selection of trinkets and souveniers. We are from FL and still love to browse these shops to look at all of th3 goodies.

The ladies in the store were very friendly asking if I needed help and to hold my things at the counter while I continued to shop. I was so impressed with all of them - you don't get attentive service like that much anymore!

As for the shop, it is nicely organized and has several souvenir options for yourself, friends & loved ones.

Nice spot that the kids love...very pretty!

Oktoberfest was crazy fun. Beach is clean and beautiful. Blessed to be able to be here.

It was a good experience. I took my daughter there to get a bathing suit. We had my two year old grandson with us. If it wasn't for the lady helping us we would have had to leave. I cannot remember her name but she has blonde hair and is super awesome. The bathing suits are really nice. They are a bit pricey but it is well worth it to have a nice well made suit and fantastic service. Way to go Beachside.

Everyone was sooo nice and helpful! We took a long time picking out what we wanted and not once did anyone make us feel rushed! It was the only shop that we could find that had all the usual things we are looking for when we go to a new beach, plus many nice bathing suits and accessories for the locals to enjoy. Also a larger variety of jewelry than other stores we visited. A++++

Nice store, large selection of graphic tees, staff was super nice to.

I absolutely LOVE thos store!! I have went a few times now and will be returning many more! The swim bottoms that I got got me so very well which is hard to accomplish without shopping in the children's section causing me to not fully enjoy. I have been able to find swim top and bottoms that fit me better then most brands, a beautiful sundress and the husband got himself some extremely nice swim trunks for a very resealable price! Weather you are visiting the area or have lived here your whole life haha if you haven't visited this beach shop, you are definitely missing out and I recommend heading that way NOW!! Absolutely LOVE this shop!!

I have been shopping here for the past 2 decades. The staff is incredibly knowledgeable about their inventory. I don't think I have ever had to go "combing" through the racks for my size. They always pull what is right for me and my body type. I fell as though I have my own personal shopper. Melissa is hands down the best! She knows my active lifestyle and ALWAYS finds the right suit for me. Their inventory is INSANE! If they don't have it...you don't need it! From sun glasses to flip flops to coverups!

This should be the only place you stop for gifts! They have everything you need. Vacation Souvenirs? They have them all! Friendly and polite!

I just did indoor window shopping. I was going to the airport after luckily staying at Jax beach. I had to go back after attending FSU football! My children are in their late 20's. Yet I fondly remember ocean family beach vacations. We would have easily walked out with a boggey board and probably a lot more. I might have even cajoled my wife into buying a bikini. Hey sweetie we're're on vacation. The staff seemed chill with no high pressure. And helpful. Again I was not there long. I do wonder if they sell life vests? Certified floatation devices, etc. In no way was I compensated for this review. Yet?

Love this place!! High quality swimwear and the ladies there are so helpful when it comes to finding a suit to fit you. Their honesty is a huge plus on how they tell you what looks good and what doesn’t so I appreciate that so much!! I believe Melissa was my girl and did amazing at finding me all the right fits!! I come to Jax at least once or twice a year as I have family here and ALWAYS come to check out all the new swimwear and beach attire.

I cannot tell you how much I love this store and their personalized service. Kim, Michelle and Melissa are amazing. They can look at you and pick the perfect suits. I'm so grateful for their help! Whether you are curvy or skinny they have the perfect suit! I have bought from the every summer and will keep coming back!

We stopped in here on a recent trip to Jacksonville and it’s such a GREAT store! So much to choose from and every singe person working here went out of their way to be helpful and kind. Such a rare find these days & we will be back on our next visit!