Simply Charming

Ok people, not only is this shop just the absolutely most adorable spot on the coast, with amazing one of a kind finds, but Kim the owner has the biggest heart and loves animals 💜🐾💜 she actually saw us outside her shop with our rescue dog in his wagon and said your coming in right?!? We absolutely were not, he can hardly walk and has to stay in his wagon...and I was not taking the chance of breaking something...and she insisted and we proceeded to talk about our rescue animals. Kim is also an angel to families traveling through the area and helps reunite lost fur kids...and in my case lost credit cards🤦.

Kim, the world is a better place because of you🥰

Great little shop and the staff was very friendly. Also dog friendly. Even had water bowls out for your pups and treats on hand. Very welcoming and reasonably priced gifts.

I love Kim's store! I ran in quickly to look for a bath bomb--I wasn't disappointed thanks to her crafty granddaughter! Even though my husband was waiting in the car, I couldn't help but take my time wandering. The store, and Kim, were definitely Simply Charming!

A very good collection of furniture, house decor and more! I'm very happy with a custom bench they crafted, and the price was right. Definitely check it out if you haven't yet! They just opened another location in Garabaldi as well!

WOW. This place is so cute and quaint. The lady working was so nice!! We bought a few things for the house and our dogs, and she said she wanted to meet them. So we brought the pups inside and they ran around and got some treats. Service = 12/10. Very affordable pricing. Such a cute store and staff is incredible.

We love this store! Got a beautiful shawl here, and it is absolutely fabulous! Down to earth, wonderful people, with quite a selection of things, and home goods.

Love shopping locally especially when the Shop Owner is kind and helpful!
So happy you are here in Rockaway to help us feel at home away from home!
Highly recommend this shop!

This is a must visit in Rockaway! So many lovely things and Ms. Kim is the best! We can’t wait to go back ❤!

Such wonderful people. Friendly, helpful and understanding. Prices weren’t over inflated as you may experience in tourist towns. We will definitely give them our business again.

Such a sweet little shop! Around every corner is a surprise or treasure. Would definitely recommend stopping here!

Great store with a variety of gifts and decor. Super helpful and friendly staff!

Cute store, loved talking to Miss Kim.

Such a great store with a wide selection of merchandise