Susan Deborah Bridal & Formals

I’m so glad I walked into this dress shop!! I was two days away from an event and needed a dress. I walked in and told one of the ladies what my budget was. We saw this dress, but I almost passed on it because it was out of my price range and was about 4 sizes too big. The woman told me that was no problem. She could give me a discount, and they could make alterations and have the dress ready for me the following day. I couldn’t believe it! They absolutely delivered on that promise, and I was able to wear this stunning dress to my event. I couldn’t have been happier with my experience. Thank you so much!

The selection of dresses were wonderful. I found a bridesmaid dress so quickly. Everyone there was lovely. And the alterations were done beautifully. Cella was so fun to work with-Would go back any time! :)

After very little shopping beforehand, I walked in, saw the dress, tried it on, and that was it. They did a nice job cutting down the floor model and offering a lower price. The owner has a wonderful eye and picked a veil I never would have considered (long, formal), and made a fascinator for me out of the dress hem. They also saved the remainder of the hem for me to wrap my bouquet in, without me asking.

Susan Deborah Bridal and everyone who works there were amazing! I had already bought a wedding dress at a different store and when it came in it didn't fit. I was stressed to say the least. I went into Susan Deborah Bridal to look for a mother of the bride dress for my mom, just 6 months before my wedding. I didn't think I could get a new dress in time but the owner of the boutique saw I was stressed and came to my rescue. She told me she could get me a new dress in time if I saw something I liked. I started looking at dresses wishing I'd come here for my dress in the first place. I tried on a couple dresses, and absolutely fell in LOVE with one. The owner worked directly with the designer to make sure the dress would come in, not just on time, but well before my wedding. It came in months ahead of time and she didn't even charge me a rush fee. The tailor did an AMAZING job making sure everything fit perfectly. She refused to accept anything but perfection. They all helped me with my accessories (which again they somehow got the custom pieces super quickly) and even helped me decide on hair. Everyone at the shop was so incredibly nice. I could go on and on, but I'll just say, this place was amazing and I literally would not have had a wedding dress if it wasn't for them.

I entered the shop with almost no idea what I was looking for. I tried on one dress of my choice, which did not suit me. The owner said “I know the dress for you” and brought out what turned out to be my wedding gown. It was like a scene from a movie. It was so perfect for me and suited me well. It was flattering and just…… “me.” They took measurements and the gown was custom made. I also had alterations done here which were perfect! You have to be okay with honesty, and trust the process and experts here. I am SO happy with my dress and experience from Susan Deborah!

I had an amazing experience! The owner, Chella is very knowledgeable, patient, flexible, and sweet. I had been to two other bridal shops including one in NYC and this was by far the best! They have a great selection of bridemaids dresses, bridal gowns, and accessories! I even found my rehearsal dinner outfit there! I would absolutely recommend them!

The owner (chella) is amazing! Her style is incredible! She picked out several dresses for me after I described my venue and vision. They were all amazing and fit right into my vision for my day. The dresses and accessories she has are very unique! The head piece, which was a beautiful vintage headband was handmade in Puerto Rico. I also got gorgeous bridesmaids dresses that Chella picked to complement my dress.
About 3 years later we had our first child and Chella had the idea of turning my wedding dress into a baptismal gown. It is stunning and we now have the most amazing heirloom to pass down. I wouldn’t recommend anywhere else!

The owner and everyone who works at Susan Deborah Bridal have all been so lovely!! I bought my wedding dress here and could not have had a more positive experience! The process went so smoothly and she helped accessorize me with earrings and a wedding veil that all looked so perfectly together. The owner has such beautiful taste with such unique dresses, mother of the bride dresses, gowns, clutches and much more! The shop is immaculate and it's so refreshing to have such a high class experience. If you are looking for a wedding dress, a gown or accessories this is the place!!

Definitely recommend! I bought my dress, veil and earrings here. More about my experience below.

These ladies are experts, and they will give you their expert opinion -- I think sometimes people (esp brides) may have a certain idea in their mind going into the shopping process of what style they want / what will look good and it may be hard to hear otherwise. The women here will not just sell you something to sell you something -- they want to make sure you look and feel beautiful! This was something that I personally was very thankful for :)

I don't live in the area but was getting married about an hour away. While in town for a few bridal appointments I stopped by to try on a dress I had previously tried on in Nordstroms -- I had gone to 6 boutiques in LA and wasn't really satisfied with anything. The staff was aware I was coming in just for this one dress but after trying it on, they insisted I try an alternate dress on. It was the one! And far LESS expensive than the dress I came in to try on.

They were very supportive, patient and helpful throughout the rest of the process -- they allowed me to push my fittings as close the wedding as possible, and had the dress ready to go in an hour after my last try on (the day before my wedding). They were incredibly patient with my veil decision, which I also made the day before my wedding and helped me pick out the perfect earrings! I consulted them on both hair and make-up and felt very glamorous on the day of my wedding thanks to them!

Felt the need to leave a review based on the poor ratings they've received -- they did not judge me based on my ring or budget but truly wanted to find me something that I looked good in.

Absolutely beautiful evening gowns and wedding dresses here. The service is fantastic - very helpful and kind. I found the perfect dress for my sons wedding and would highly recommend Susan Deborah Bridal. There is no other shop in town like it!

The owner is amazing. She helped me find the perfect dress within the first three dresses I tried on. Mind you, I had already tried on dozens of dresses at three other bridal shops. She really knows her stuff in regards to designers and what looks best on the bride, which was awesome to have her compassionate feedback. Not only did she help me find the best dress, she is extremely accommodating when it comes to payment. I would recommend this place to everyone!

If I could recommend this place to every woman getting married I so would! I walked in there with a vision in my head that I would love the mermaid style dress. Well when I tried it on I looked absolutely disgusting! The owner said, I have the perfect dress for you, she pulled it out held it up to me and I instantly fell in love. I ordered it that day! I didn’t feel judged, rushed or anything at all! I just got my dress in this week and I’ve lost weight, so the dress is a little lose in areas, but not a worry in the world because she knows what she is doing and talking about! Highly, highly recommend this dress place!

I am from Toronto, Canada and fell in love with a gown in Toronto that was WAY over my budget. After going to many other bridal boutiques and trying on a million dresses, I just couldn’t shake that dress I fell in love with. After searching far and wide for this specific gown at a lower price, I found Susan Deborah Bridal. As soon as I found out they had my gown, I road-tripped it all the way to Rochester, New York with my family to see the dress of my dreams. That is where I met my fairy godmother, Chela. She gave me my dream dress (including alterations and extra length because I’m tall) AND the matching veil for my exact budget. I was thrilled and just couldn’t believe it. I felt like I was destined to find her. She was super professional and gave her honest opinion to me about every detail I questioned. We had a hiccup when my dress came in 5 inches too short but she totally vouched for me and spoke with the designer and got me another dress with the proper length and size within a month! She opened up shop for me on the days they were closed just so she could alter my dress as she knew we had come from a ways and our schedules were tight. Without her, I don’t know what I would have done. I would highly recommend this place to any bride looking for their dream dress. They also have an incredible selection. I saw many other beautiful gowns. Thanks to Chela and her team, I felt beautiful on my wedding day and have zero regrets. Go to this place!!

Cella was so amazing! I went to multiple bridal stores before her store and didn’t find anything I liked. I literally tried on 100s of dresses! I was looking for something unique with sparkle, and the first dress she picked out for me was the one!
She was so sweet and thoughtful during my time there. The service was excellent.
I would recommend this store to anyone looking for a wedding dress! She carries the same brands as Kleinfeld in NYC—which saved me a trip.
I’m so happy to have found my dress here.
10/10.

The owner picked out some amazingly beautiful dresses. Every one look absolutely stunning on me. Unfortunately we didn't talk about prices until after and they were above a comfortable range for me. I was still figuring out what was available at different prices at this time. The owner offered to sell me the samples at heavily discounted rates. I ended up purchasing my dress elsewhere, but I still remember one dress in particular and love it with all my might.

Susan Deborah is a beautiful shop that instantly gave me the feeling I was looking for when gown shopping- I wanted the experience to be calm, special, and feel like it had a purpose. At this shop you don't sift through racks randomly- Chella takes you through the different styles available in your price range and that would fit your body type. I know others have complained about the relatively minor limitations she maintains, but she is so knowledgable about her dresses and body types, and is truly an expert- my first point- and really knows what she's doing. There is a purpose behind the structure.
I went to so many stores that put me in dress after dress, never admitting that they just didn't have what I was looking for. Which brings me to me second point: She won't waste your time. I came in with really only ideas of things I didn't want, and she pulled only three dresses for me (yes, only three) including a dress that I initially crossed off the list. As I had been to 8 other stores in the Buffalo area, I decided to still give it a shot. When I put it on, before I looked in the mirror she said, "this is your dress"- and she was right! I was there less than 30 minutes and I had already found my dress, after all of that other searching- all because of the expertise she brought to the table.

To address some of the other comments: You get structure in your appointment and someone that will give you an honest- expert opinion. Which, yes is different than most people are used to, but is really to your benefit. This means that she doesn't say that you look amazing in every dress you put on- which is the truth (!), which makes you not waste your time and money, which means you don't get a mediocre dress, and would make THE dress less special if it really was true.

You get an individualized appointment with wonderful, attentive service (one bride at a time, with at least one other helper in addition to herself), structured around her experience in this field and high quality gowns. I cannot say enough good things about her, and the other staff, and would highly recommend this shop to any bride who is looking for a special experience and a very special, upscale gown. You get what you pay for, which is high quality gowns and service. I have recommended this shop to so many of my friends- all of whom have purchased their dresses from her as well, and have loved not only their gowns, but the experience as well.

I cannot even begin to describe how wonderful my experience with Susan Deborah Bridal has been. I found my absolute DREAM of a dress and was only given the best service. I had shopped at other places, but never felt the connection to the staff like I do at Susan Deborah. All of the ladies have been super accommodating to my difficult schedule. I would recommend nothing other than Susan Deborah for the girl who wants that extra TLC when planning their wedding!

For best results COME HERE!!!
This will forever be my go-to place when looking for specialty dresses/gowns. My first experience here was as a MOH and the customer service and KNOWLEDGE of fashion and good eye for “the right” dress is HERE at Susan Deborah. I felt like a movie star in my first dress from here so I returned for my own bridal gown and I am so glad I did! Owner Chela knows her stuff and stays current with fashion and her staff, Tatiana and Chelsea, are very personable and accommodating. The seamstress, Mervat, WORKS WONDERS and all my attire from here has turned out perfectly. I have become very close with these ladies who have spent hours with me to ensure my bridal gown was PERFECT. I will always give them my business for their advice, customization, amazing customer service, and end result because they sure know what they are doing. Thank you ladies for making my wedding so special and memorable!

For starters, just go here and no where else. Don’t even waste your time looking elsewhere. I made that mistake... I have gone to almost every bridal shop in upstate NY and even ventured down to NYC for a weekend. I wasn’t getting the “this is my dress” feeling anywhere. My friend told me to go Susan Deborah and within 5 minutes of walking into the door, I said “yes to my dress.” I am also a very picky and indecisive female so that was HUGE for me. I didn’t even try on another dress. The first dress Chela (the wonderful owner) picked out for me was the one!! The ladies who work here are incredible and actually listen to what you want. My only regret is not coming here sooner!!! Thank you for every thing you ladies have done, you have made this intimidating process a breeze!

I can't say enough wonderful things about this boutique! I was in a crunch to get my bridesmaid dress fitted as I live out of town from where the wedding took place. Chela told me not to worry and allowed me to come in only two days before the wedding. I met with Mervat and she pinned it all in a very timely manner and I came back the next day to pick it up. My dress fit perfectly! I cannot thank the women of Susan Deborah Bridal enough for their patience and hard work!