Bowfish Kids

We love this store…and visit every time we are at the Jersey Shore. It is a special shop, with quality merchandise and the nicest employees. My 8 yr old got her ears pierced there this year, and they were exceptionally patient and kind to her. They made the experience flawless (special kudos to Gabby). In prior years she also did the fun makeovers, which she loved. I would highly recommend Bowfish to anyone!!! (Note - If you do plan to get ears pierced there, plan ahead…they book up fast. I put my name on a waitlist and they texted me when an opening became available).

The staff at Bowfish exceeded expectations for our family while visiting OCNJ for the week. My 6 year old daughter finally decided she was ready to get her ears pierced and friendly beach goers recommended Bowfish to us. Upon calling, we were disappointed to learn there was no availability while we were visiting. Within a few hours, Bowfish called (without us even leaving a request to call us, they just went above and beyond) indicating they could get us in.

Gabby, who had called back and did the piercing, was calming, patient, and thorough with previewing what the experience would be for both my husband and I, and my daughter. Any parent knows this can be a long anticipated experience and we are so thankful to say it couldn’t have gone better. Thank you Bowfish team, we’ll see you in a few short years for our twins when they’re ready.

Really cute and large selection of clothing you can’t find elsewhere. Got my son this Binky Bro hat there and a few other things. Very helpful staff that acknowledge your baby and smile and talk with them and make you feel welcome! Also if your baby sings or fusses they either sing along or want to lend a helping hand. If you have a baby definitely stop there it’ll be hard for you to not buy stuff!

Bowfish is a wonderful place to visit for children's toys and clothing and is definitely the highlight of our trips for Halloween trick-or-treating with their costume contest and fun activities.

Stumbled across their website looking for the one item I had been searching for online. Placed my order and was very surprised when it arrived faster than expected. Couldn’t have been more pleased.

Excellent selection! Beautiful clothes. Brands you can’t find easily in retail. They’re very friendly and if you go there with your kids they are very accommodating. When I go there I can’t leave without spending at least an hour. My daughter adores the clothes and the toys. Not to mention the shoes. We would love to try the mermaid makeover next!

Please stay open forever!

Love this store! I don't have kids and have trouble shopping for children's gifts. The staff is so helpful. I'll tell them about the child I'm shopping for and my price range and they pick a thoughtful gift for me. The clothes have nice details like magnetic closures on onesies and super soft fabric. It's very cute in the store too and they are super creative and keep it interesting for kids to visit too.

Such a cute little store and salon (yes they have a kids salon in the back where they do hair braiding, mermaid glitter hair etc.) Very expensive, though. For example: we bought 2 plastic head bands, 2 mermaid bead bracelets and a baby teether and it was about $100

We’ve booked this venue multiple times and each an every moment has been made extremely special by the staff at Bowfish. They treated my daughters in an attentive and charming manner. My Girls are always excited to visit Bowfish!

Cutest things! Best store for your children...we drive an hour to get there but are never disappointed. The owner is the sweetest and the women I met today was very nice as well. I wish I knew her name. Definitely recommend this place for special occasions or everyday wear🤩

We loved our first visit to Bowfish Kids! Keira gave my daughter an awesome fairy makeover in the studio . Great customer service and quality beautiful products . I even shopped for Christmas gifts early here . Will definitely be back when we visit ocean city , nj again.

Love the clothes and items in this store although it's a little pricey. Friendly and helpful staff, Also LOVE the mermaid makeovers they do for the kids!! Awesome!!

Fantastic children's store. Love the selection of clothes and the unique makeover opportunities for the kids as well. Highly recommend shopping here. Very friendly staff and the owner is amazing.

Sweetest little store for little ones. My two little boys love going in and finding a new fun toy or outfit! Pleasant atmosphere and sweet workers!

Tons of clothes and toys for kids, and they do mermaid photo shoots in the back with hair, makeup and outfit. Had a great experience with our daughter!

Love this store! Great quality and brands. The sales associate is always so friendly and helpful!

I think the owner is a extremely compassionate person who really cares about the community and children in need
Her selection of clothes and other items are beautiful and creative

The cutest boutique kids clothing store. Very friendly service as well.

Disappointed you weren't on the boardwalk anymore... Great clothes though!!! We will be back!!!

Loved getting cloths for grandson wife always wants to go clothing top notch