Bella U Boutique

Omgeee! 5+++ stars if I could! Not only does she carry the coolest clothes, with a few great designers that really work for all sizes- she also carries some awesome Philly gear that's all the rage RN- U will definitely find something 4 everyone! 😍 She also CARES a bunch about ALL her customers- locals
or the ones that pop in whenever they are down the shore- It makes me appreciate knowing my dollars are making a difference in the beautiful downtown Asbury Av. Area. Well done to an incredible store owner.

Absolutely love this gem on Asbury Ave.! They have such a great selection of accessories, furniture and clothing. It's definitely my go to place for special gifts.

Textures of the fabrics are always so soft and comfortable, that no matter what season, my "favorite" outfits are bound to come from Bella U.

I LOVE this store. One of my fav on Asbury. Incredibly nice people and have a great variety of things besides clothes. I bought a super cool succulent here uniquely planted. I highly recommended this shop! They always go out of their way to help.

had a great experience with Bella U Boutique! I was looking for a specific item and she was more than accommodating to help me out! I will definitely be shopping here again whenever I'm in the area! This Boutique is worth taking a look around!

Awesome store with unique merchandise. Friendly staff. Will definitely be back.

Friendly staff, unique items, reasonable prices. My favorite store in OCNJ.

A total rip-off and an extremely rude owner make this store a waste of time. The first time I went in, the owner stared at me and didn't say a word. I didn't feel comfortable browsing, so I left. I happened to walk by again later on and paused outside her shop to see what the name of it was, and when I looked up I saw her glaring at me. Surreal! One of my relatives decided to go (despite my warning about the owner) and bought a circular beach blanket marked at $34.99. She asked if she could get 10 dollars off, which the owner agreed to. As we walked down to the other shops, we saw the SAME BLANKET being sold for $10. We walked back to Bella U Boutique and showed the owner a pic of the same blanket with the $10 price tag and she just scoffed and said she could grant a store credit, not a return, and barked that we should have 'read the return policy on our receipt.' Really? Sad. Do yourself a favor and avoid this con artist.