New Morning Market & Vitality Center

Yes all the way! A truly wonderful shopping experience with all the right options and tastes. It’s like a luxury Whole Foods with beyond exceptional customer service throughout the entire store.

They carry the Bethlehem cheese from the nearish Abby.

Grateful for the stop!

Love this market , superior meats and cheese well worth it , great selection of organic products , to go foods, gift shop , coffee, smoothies , supplements, there's nothing I don't like about this place!

Love it here! Super chill vibe, great prices on fresh produce! This market is full of food options for all people of all sorts of allergenic backgrounds! So if you have a particular food vibe, they have it. They have great smoothies and juices as well as a grab and go area for breakfast lunch or dinner if you can’t stay. Thanks New Morning

My grocery store! Truly the only store I look forward to going to. It's such a pleasant shopping experience, with wonderful selections, and friendly staff. For the excellent quality offerings, prices are really fair. Food is expensive everywhere nowadays, but so many other places sacrifice quality - never at New Morning!

I’ve been coming to this store for at least 20 years now. I am so grateful to the owners for making healthy organic foods and products available to us. This store has always been ahead of it’s time when it comes to health and wellness.

The staff is always helpful, very knowledgeable and friendly. Most recently, someone in the wellness center suggested ( after a series of questions) that my recent bout of insomnia might be due to over methylation of B vitamins. Rather than trying to sell me another supplement to help make me sleep, she took time to consider the root cause. On that suggestion, I lowered my dose and am sleeping so much better now.

As someone on the AIP diet (which is a life saving game changer), I appreciate the variety of foods they sell at New Morning. Unique things like grain free, seed free and nut free cassava cereal and pasta, or soy free, coconut based teriyaki sauce. To which the gentleman in the meat department gave me a couple easy salmon and cod recipes so I can start incorporating more fish into my diet. Ive been vegetarian up until recently and I’m surprised how well the salmon dish turn out.

I also love the all the fresh organ meat they carry in the meat department. I make liver treats for my dogs. It feels great knowing where their food is coming from. Knowing that it’s healthy and humane.

I’m sad that the grill and the smoothie/juice bar are not always open like they used to be but I understand. Now that my office is in Woodbury, I find myself wishing they had healthier, AIP friendly meals pre-made in their deli. Maybe one day. As mentioned above, they do seem to be catching on, at least with some of the products they carry.

I love that they are always bringing in new products and source from local farms where possible. I’m obsessed with the Culina coconut mango yogurt they carry. The store is always clean and organized. They did an excellent job managing through the pandemic. There’s always a sale on one thing or another. I usually go into the store a couple times a week with the intention to pick up one item on my way home from work. Somehow I always end up filling my cart.

So many great food options including for any type of diet or food allergy. We spent more time checking everything out than planned and bought more than expected. They also have greeting cards.

Today was my first time going to this store, I will definitely be back! Top quality, from products to the staff. Started with when I called about a product, down to right when I walked in. Everyone was so attentive and pleasant.

My family lives in Woodbury and when I take care of my grandson I take advantage and do my grocery shopping here. Everything is fresh, the store is nicely organized and the staff are very courteous.

Tried their blackberry jam at 6.99 a small jar. Well lacking in taste we were able to find everything we were looking for here recommend

A very comfortable atmosphere. Good food, and great conversation with the staff. I would go back.

The best customer service I've seen in many years. Top Notch, so helpful. All healthy foods, no major brands, ask for help and you'll love it. Highly recommend if you want to be healthy and support local businesses

This is a trusted and high-value place to go for organic and health-aware needs. We will continue to frequent the market.
-Dr. Kohler

Everything is fresh. Has innovative products that you don't regularly see, as well as old favorites. Lucky to have such a great market.

My family has been coming here for years. It's a great place if your looking for local and organic produce or farm fresh milk. My husband likes to see what interesting cuts of meat they are selling during our visits. They sell a pretty wide variety of vitamins and natural body products. They also have some unique items you may not find elsewhere. It's all in all a great store to check out. It can be a little on the costly side, so keep that in mind.

I love this store. If you are a foodie, you will understand the joy of being surrounded by what I can only describe as the Disney world of groceries. Something wonderous around every corner. The staff is polite and helpful. The selection is fresh and plentiful!! If you have dietary restrictions or are looking for healthy options to add to your routine, do yourself a favor and check out this store. Buyer beware all that lurks in any health food store is not healthy, even when it looks delicious! Happy shopping!!

The best market in Litchfield. Great service and amazing produce. I always find every little plant based/ gluten free thing I desire.

Very lucky to have met Alex and Emily.The perfect example of wonderful customer service.The other staff members were also great.I will definitely be back 😊.

My favorite grocery store with local items. We travel from the other side of CT for this place.

Super nice staff on our first trip and they take care of their newcomers! There are also so many products to try and a vast amount of options for vegan and gluten accommodations. Be sure to let them know if you're new!

Well thought-out and organized protocol for Covid-19 shopping. Felt very comfortable at all times. Bonus for produce-based puns as spacing markers in line.