Shopper's Discount Wine & Liquor

Shopper's Discount Wine & Liquor has a large inventory, but I really have not searched through the aisles to review and provide information. I have made several purchases at the time of this review and each purchase was for a specific item located online.

What makes this place incredible is the Staff. Everyone is incredibly helpful and ready to assist, which is completely unheard of these days. The staff at the majority of other wine & liquor shops will stroll by without a peep, but not here. Shopper's Discount actually values their customers.

On my second visit to Shopper's the Manager/Owner walks over from a couple of aisles away, shakes my hand and starts a conversation as though we had known one another for years.

The prices are at a minimum competitive and many times better than other locations. The Staff is excellent. Shopper's Discount is a 30 minute drive from my home so think about the number of liquor stores I pass along the way. I will continue to drive 30 minutes to purchase from Shopper's Discount and plan on returning soon.

1st time purchasing wine online, it went smooth, great price. You need to be at home on day of delivery, carrier requires a signature from an adult.

Look…every liquor store has its own shtick.
There is a nice handful of excellent wines and liquors in this physically extremely unprepossessing and quite weird store that you just can’t find anywhere else. Trust me- I’ve shopped every significant wine store in New Jersey - Central in Flemington, 56 Degrees, Plucky, Wine Library, Canal’s, Gary’s…Add this one to the list for a once a season visit. Prices are reasonable - and if they don’t have what you want, they’ll order it.

Great selection of booze. Blows away the Winey Wine Library any day. Much better selection of beer and liquor, especially when it comes to Tequila & Rum.

Great experience! Amazing prices- planned on buying 4 bottles (the only store in NJ to carry this stuff - i drove an hour to go there) and ended up getting 24 bottles of booze/wine because the prices & selection were so good...10/10 recommended

Superior service, wide-ranging inventory, excellent prices: in fact, one of the best wine shops throughout the US, especially if you are looking to ship.
–Cody Franchetti

Vernon and Rich know their wines.. AND I would recommend asking them what they like. They never push the deal of the day, and they know which wines are the sneaky values that you may not find looking at the labels only. From Italian blends to French Champagnes, it's the place to go to find a good deal. Rich is expanding his craft beer selection and while I have not been invited yet (hint hint) they do have beer tastings when the newest batch comes in.

I'm a beer guy and this place has an amazing selection. To many places in this area don't have micro brews or local beers. I am not huge on wine but based on the fact that there are rows on rows on wine I'm sure if you like wine the selection is as to be amazing also.

Guy working that night was super helpful. Great craft beer selection

Great little store with very good customer service. Small space but, very good selection . Prices are competitive.

Always helpful. And the person at the register today just made my day . Her smile is what just made things seem ok in the world for me. A simple smile!

Great selection and super helpful staff! Rich saw how clueless I was with wine and helped direct me to exactly what I needed! He knows his stuff !

Much respect to Brother Vernon, always Professional when I visit to purchase my Blanton's Bourbon ✌🏿

Vernon is great, he held something for me so I can pick it up today. Thank you

my 4th shipment just arrived today. fast shipping, great packaging. recommended.

Guys working the place were super friendly and knowledgable and the beer selection is excellent. Seems like they have plenty of wine and spirits as well.

Helpful staff, good prices, quick trip even on new years eve.

I love the food here ! You wouldn't think this little place serves good food . Really good menu ! Check it out ..

Vernon is, and has always been, very helpful. 5 stars!

Great service, selection and good pricing!