Soto Barber Shop

Soto came highly recommended by my neighbors on the next door, and they didn't lie. He is a legit barber, with great attention to detail. He helped me cut off 12 inches of my hair to donate for a child's cancer wig, and then proceeded to give me a fresh start with a classic fade. A+ service and man

Got an absolutely fantastic men's cut here today, this place is the real deal. Consuela is an expert barber and I couldn't be happier. Will be visiting this place for as long as I'm in Santa Monica.

Best barber in town mr. Soto is great !

Local good customer service prices responsible friendly first time there and Mr. Soto did very good job clean sanitary as well thank you I recommend this busines. Thank you for your service to Santa monica

Soto gave a very good skin fade, and he certainly pays attention to detail. By far the best barber in the area and very reasonably priced. Highly recommended

Excellent cut and value! Honest family owned business. I mistakenly over paid by $20 and was walking out when the owner called me back and informed me of my mistake.

Soto is a great barber and also fairly priced. Only took one time to gain my trust and now became my go to barber in LA! Never disappoints

This is THE best barber shop around. Friendly, family owned and operated, I will not go anywhere else to get a cut. I always bring my messy hair in and leave feeling like a rockstar! Check out Soto Barber Shop for sure.

Took my 8 year old there. Good tidy haircut, relaxed atmosphere and the couple who run it are lovely. He left happy.

I've been getting my hair cut here for years. Always happy with the work Fernando (tocayo) does. I lived in SM for 10 years. Moved out during the pandemic to live in the SF Valley, but I still drive out here to get a fresh cut.

Soto is the best hairstylist in town! In order to have a good business, all business owner must follow all clinet journey experience steps in order to gain clients. At Soto’s barbershop they to the best to make sure clients get the best services.

Incredible place! Soto is the man. I didn’t really know what I wanted but he knew exactly what to do and the cut came out great. Definitely recommend!!

Got a haircut here on a whim this past Friday. Really good cut at a good price. The owner Soto was my barber and seemed very caring/passionate about what he does. I had a great experience and I highly recommend this spot!

Went there and happened to catch the owner Fernando Soto available. Great guy with an excellent touch and great hand with scissors. Would definitely recommend

Very impressed with the location and the owner! I've been visiting Fernando for the past 4-years (at his past location) and can say that I have never received a bad haircut from him. He always does a great job for me and I can tell his other customers are happy as well! There' s even free wifi! Fernando, I'll see you in a few weeks!

Soto is real gentleman! His wife is solid partner. I'm very happy to see such a couple venture out on their own.

But of course I wouldn't have him cut my hair if he wasn't the best. He is. I recommend the barbershop without reservation.

I moved to Santa Monica from the east coast almost two years ago now and Soto Barber Shop has been my go-to ever since.Fernando and his wife are both incredibly caring about their customers and also give incredible haircuts! They always take my input and go the extra mile to make sure I have a good experience. I would give more stars if I could!

They just opened! Nice shop. Free parking lot. Water for customers. Air conditioned. Free wifi.

I went to sotos barbershop this Saturday and I can tell you I had a great experience. It's really clean. I was really confident with my haircut. Especially that my haircut was done with scissors. And also they know how to use clippers professionally. The owners make you feel welcome and confident and happy. And I would recommend this place to anyone who wants to visit. I am really happy with my haircut.

We need more places like this in Santa Monica. They are a mom and pop shop and very kind people. Prices are decent unlike those barbershops down Main Street that charge an arm and a leg. Call before you go to book an appointment!

Since I moved to the west side the only person I get my hair cut has been Fernando. Professional, friendly and fairly priced. What else can you ask for. He never lets you down no matter what hair type you are or style you choose. Five stars well deserved!!!