KWANGYA 광야

Worth the visit! Lots of merchandise and too many to choose. Didn't find as many of Red Velvet & Taeyeon's merchandise however there is a pretty display for her new single promotion! Will visit again!

Great place for any Kpop fan. SM Kwangya building contains a great range of albums, merch, signed items from SM artists including Shinee, NCT, Red Velvet, Aespa etc. It has a really great aesthetic & photo opportunities & the items were reasonably priced considering where it was. There's also a self photo booth with artists. It's right next to Seoul Forest & Understand Ave so you can also combine a trip there. Upstairs there's an independent coffee shop but they also have a huge screen playing SM artists.

It is a definitely must-visit place if you are pink blood! You can buy albums or other merchandise there. You can also take a photobooth or print a photo featuring your favorite artist there

If you're SM group stan, you would love this place~

Kwangya is a great place for any SM stan to stop by. The big screen plays SM artists MVs and there is plenty of memorabilia to look at. Kwangya also has special merch.
They will also change the center decoration to match the most recent comeback. My pictures were from Key's comeback.
It is a little small, so when there are special events, like lucky draw or limited merch, a line can form outside.

Amazing experience coming here because it was my first time seeing this kind of music store. I don't follow idols, I don't know them, I wasn't interesting to them though they are all good looking, but I admire the store.

Woow nice place for K-Pop

Nice place and more cheaper their light sticks and different albums of k-pop

K-pop팬이라면 한번은 가봐야할 곳. 서울숲역과 연결되어서 접근성이 좋고 괜찮은 레스토랑과 커피숍도 주변에 함께있는점도 좋습니다.

굿즈 많아요 사고싶은거 너무 많아요!!!
엑소, 샤이니, 에스파, NCT, SM 아티스트 좋아하시면 꼭 들르세요

追星買周邊的好地方

SMエンタアーティスト好きなら、行かなくちゃ！プリクラの操作がちょっとわかりにくいけど、テンション上がります

구경갈만함.
같은층 지하1층에 요기꺼리할만한 음식점들도 있슴

에셈 아이돌 팬이라면 한번 이상은 가보게 될 장소

그냥 잠시 화려한 선물가게, 젊은이들 취향

迷妹必來啊！！！！！

sm 아티스트 굿즈샵

☆☆ cinco estrellas solo pq aca estan los nct ☆☆

세련된 공간

Taman bunga 🌺🌻🌹🌷🌺