Emporium

This is the primary gift shop in Magic Kingdom. It is located on Main Street USA shortly after you come through the main entrance of the park. It is by far the largest gift shop in Magic Kingdom as it stretches along almost one entire side of Main Street USA. This shop has all kinds of merchandise: clothes, toys, snacks, souvenirs, etc. Also, the inventory is frequently changing for seasonal merchandise as well as whatever else they are currently promoting. This is definitely the shop you want to check out if you're looking to browse general Disney merchandise.

The Emporium on Main Street USA is one of the best Disney shops at Walt Disney World. There is something for everyone here, from toys to clothes to kitchen ware to seasonal items and much more. A great spot to browse when it's not too crowded (but it can get overcrowded at times).

My favorite shop at Disney World. It has everything! The shop is huge and have at least 3 entrances, one easily accessible in the front as you enter Magic Kingdom l and the other two along Main Street. They have different areas: home, celebration, fashion. They even have a baby section. You can find pretty much anything you would like, toys, staffed animals, ears, hats, socks, magicBands, pins, clothing, bake items, home decors, nuiMOs, pencils and books and much more. In the central area of Emporium there is the celebration section which is dedicated to WDW 50th anniversary. Has lots of items, just mind they sell quick. They have tons of t-shirts available with different designs. Lines to check out are usually long so I'd advise to use Mobile check out, that's what I usually do. CMs are terrific, very knowledgeable and they go the extra length to check if the item you are looking for is still available or in other sizes in their store, it happened to me multiple times.

This is most definitely one of the best places to find Disney merchandise. The shops are decorated perfectly and have a wide range of Disney clothing, toys, Mickey ears etc. Also note that this shop runs nearly the whole way down Main Street, so to avoid crowds or the weather travel through here.

Much of the merchandise here can be found elsewhere, whether that be online or in other stores outside Disney for cheaper. It is an expensive exercise purchasing at Disney, so it’s always good to keep that in mind.

They have everything you could ever hope to buy from ears, hats, clothing, apparel merchandise things to buy. You can buy it all the number one thing that you should buy is something that you want. When you’re looking through, you don’t just buy the first thing you see there’s a lot to look at so look everywhere but remember this is the most merchandise and anywhere else in Magic Kingdom so if you see it, you should probably get it because you’re not if I had a new Ross Where else but maybe you want. Sometimes it’s gonna be rainy outside.

This has to be one of the most iconic store in Walt Disney parks. Who does not love walking down a crowded street but inside of a store to make purchases you truly do not need! The scan and go option is perfect! Nice and easy. This is a must on every trip even if we do not buy anything. Always crowded.

We were at magic kingdom over the weekend and someone stole my daughter's Minnie 100 doll that she got the day before. Long story short, we went to buy a new one and it was sold out. Chad at the Emporium went ABOVE AND BEYOND to help us find a replacement. He called several parks and resort gift shops until he found one and put a 24 hour hold on it so we could grab Minnie before heading home. THANK YOU CHAD and Saratoga resort❤

All Disney staff normally go above and beyond to make people’s experience magical; but Jay gave us a an amazing service I was so touched and happy I almost cry of joy; not only did he got me the new released Ariel Nuimos but he went to the back and found the matching snack nuimo loungefly back pack but he also use a big pixie dust and gave me the backpack on the house so touched and happy for his thoughtfulness and great diligence to gave us a magical time big Shout out to JAY!

On this account I react I review buisinesses I visit with my service dog in training, Barbie. We love this store. This is one of the largest and biggest connective stores on property and they sell a little bit of everything. Event merch tends to end up here. They have coin machines, personal care stuff and even things for Barbie. A fun walk and a must visit if you don’t want to walk the other stores.

I honestly love stepping into this store, I have a bad shopping habit and I just want to buy everything in here. Cannot find souvenirs as high quality and cute as the ones sold here. Reasonably priced too, which is great. The employees are incredibly helpful, huge shout out to Danielle, Alli, and Lauren who helped me track down a 2 sided Disney Cats and Dogs puzzle and had it brought over from Fantasy land when the store was closed over there; they went above and beyond to find that puzzle for me. Anywhere else would have just said we don't have any here or we don't have it in stock or the other store is closed so it's not possible to get it. I cannot express just how appreciative I am of them. Overall, the employees and products here are amazing, 10/10 would recommend.

One of the best stores in Disney World! They have everything and anything when it comes to souvenirs, plush Disney characters, toys, games,clothing etc.
They are absolutely well stocked and their Cast Members go out of their way to help you!
It's always a "must"-on our list when visiting Walt Disney World. Stop in and see for yourself, why!

There’s a lot of good stuff here. One of the best Disney stores in the resort behind World of Disney, in Disney Springs. It can be crowded sometimes, but it is faster to go through the stores at the end of the day after the fireworks, when Main Street USA is so full. The stuff is expensive, because, Disney, but it’s all a part of a trip to Magic Kingdom.

My boyfriend and I went into the Emporium last week to find a particular product that we were having a very difficult time finding.
Faith from Tuckerton, NJ
Haley from Savannah College of A&D
Kelly from Clearmont, FL
all went above and beyond from going to the back and asking upper management to find the product we wanted and they did! Meanwhile having a great conversation. Those employees showed us the true magic of Walt Disney World!

I personally think that genuine products can only be sold in authorized shopping places. The sales stores other than Disney are high simulation, the price is a little more expensive, but you can buy it with confidence.

From what I saw, it was one of the larger shops in the park (not sure if it is or not, but from my experience it was). Really nice selection of toys and trinkets. Excellent service as with all of Disney. I would say you should check it out, but you kinda have to walk by it to get into the park anyway, so you will most likely see it anyway.

6/11/23. There is everything you can imagine in here. If you can't find it in here I'm not sure Disney sells it in Magic Kingdom. Not sure we have ever walked out of here without something.

I was just in Magic Kingdom today and I have to say the Emporium cast members are some of the best! They are starting to train a new batch of CPs and even the CPs are doing amazing. I had some trouble finding a few things so I approached a nice CP, Karina (If I remember correctly), who quickly searched it up on the iPad and was able to tell me exactly where it was. I found it in the right spot and my daughter was so excited! She chatted with us while everything was loading and even directed us to some other merchandise we loved. Passed by again later on and saw her dancing to the parade music with stitch by the entrance. So nice to see that even younger cast members can have so much fun on the job. You can definitely tell they are the new generation of bringing the magic to life. Great job Karina!

Shout out to the Staff Member at #emporiumdisney who gave us Bubble wand refills for free. Just because of her kindness I decided to support the Store and spend a good $400.00 plus there. I’m definitely looking into becoming a annual Member. #disneydining #epcot #magickingdom #royalguestrooms #Hannahs4thBirthdayatWaltDisneyWorld #gratitude #waltdisneyworld

Best cast members tons of great Disney gifts they have something for everyone!!!

I had a near catastrophic incident in which the Belle necklace I had bought for my daughter from the online Disney store broke when we were removing it from the package. The metal actually snapped. They didnt have the same set so first it was taken to the back. I assumed they had some super glue back there. After about 10 minutes, she comes back with two gentlemen (I wish I had caught all of their names!! :-( ) they present me with a necklace repaired with a paperclip, which tbh was better than what I had. I thanked them and they they told me they had another option and presented me with a replacement. The replacement was a whole set. It wasn't the exact same thing but it was beautiful! And I was so grateful. They saved our dinner at Be Our Guest! All of the cast are amazing.... and it's only day 1!!