IT'SUGAR Upper West Side

I was impressed at their assortment. It’s a nice place to visit if you want to satisfy your sugar needs🍭

I definitely recommend this location! Jay was a big help. She was very knowledgeable and welcoming. The store was extremely spacious, clean and organized. They had a great selection for everybody. My mom and I were able to find some v-day goodies to gift loved ones.

Located in an ideal spot in Manhattan close to Time Square, friendly staff and I was so amazed to see so many different assortments of candies. A truly beautiful place to take your kids or have a few treats if you're an adult with a sweet tooth.

This place is a phenomenal candy store! 🍭 It'SUGAR on the Upper West Side offer an endless selection of sweets 🍬, assorted chocolates 🍫, and so much more! They even have toys 🧸 and gifts 🎁! The staff is friendly and the checkout is quick! I wish I came here more often!

If you have a sweet tooth and a good dentist, you might really love It’s Sugar. I was impressed with the huge selection of candies and other kid friendly treats

Loaded myself. Fresh chocolate pieces, stocked up on the good stuff ❤

Although its size is small compared to the its sugar in the American dream mall. This its sugar is much better. This its sugar has nicer staff, tons of candy and plushies, and its in the center of Manhattan.
I recommend buying the fillable bags.

I love this store I get da best candy from this store and my fans love it 😍

Shouts out to Brandelyn she really helped us out and she made us feel welcome we will definitely return

Colorful store with plenty of candies’ sorts that you can pick and make your own assortment. They do have a few black licorice (so hard to find in NY!). The staff is always nice. They put a COVID safety protocol when the pandemic hit, which allowed them to stay in business.

Stopped here on my way to Julliard school, and I was able to find so many unique and fun gifts. Very fun shop, come prepared to enjoy many sweet treats! Love the hilarious magnets for sale, I bought way too many and regret nothing.

Nice store. Very nice cashier. My daughter loves coming here.

I was living out my Willy Wonka fantasy. The place is zany fun, colorful, creative and pure imagination. Anything you can think of and more. Willy Wonka would be proud.

Great spot for kids or to grab sweet treat.

The only thing I see wrong is I wish it were bigger! I'm a candy fanatic so when I go to a candy store, I expect it to be huge. The employees were very helpful. I loved that they didn't hound us into buying candy and just let us look around and enjoy the sights. Very well clean and organized. Easy to find what we liked. I wish we could buy all the candy available but my wife knows I would've ate all the food. We also enjoyed the themed "orange gummies"! HAHAHA

Every time we are in NYC and visit the store, the employees are always cool. Today's visit was particularly pleasant! The young women were light hearted and playful as I joked with them about my sister's purchase 🌟🌟🌟🌟👍🏽👍🏽😂

This is a really fantastic place it is eye-popping as sugar related items everywhere from the 70s 80s 90s and today. Come take a look you’ll be amazed at what you’ll see or find in the store. It’s very brightly lit and it has great music that reminds you of the era when you would’ve eaten this candy.

Awesome place, anything candy related is there talk about gigantic pixie stick flavored lip gloss yeah they got that they got dingleberries which is weird. But there's a whole bunch of other specialty candies such as behold pink box of starburst just candies to blow your mind and their pineapple gummies are exquisite

My favorite candy store

Beautiful store that can not fail to put a smile on most humans face. Diabetics, perhaps not so much... they should keep walking a few blocks down and go to whole foods