Pictured Rocks Trading Company

Stopped here for ice cream after a weekend backpacking trip in Pictured Rocks National Lakeshore. The staff was super friendly, and we had a great visit with them while we enjoyed our ice cream. They had a lot of great souvenirs as well. This will be a must stop when we're in Munising! It's super convenient to the park as well - easy to stop by on your way to or from Miner's Castle. We'll be back!

Bought a single scoop waffle cone and it was massive. Shared it with my wife and I don't usually share my ice cream. It was delicious! Owners were friendly and they had a nice selection of shirts.

Nice little place ...former 1940's era service station. Clean. Neat. Found a T-shirt for $12. Ice cream portions were very generous (Rhubarb Crumble was so good)!

The owners and staff were amazing! My car broke down and even with a busy day in the store the owner was willing to help. The ice cream flight was also super delicious!!

This is the best ice cream we've ever had. Stopped there twice in the 2 days we visited Munising. It's a great reward after hiking! The people are very friendly as well.

LOVED this place, the ice cream is delicious, the workers went above and beyond with my gluten allergy and my husband's milk allergy and they had some really cool shirts and hats. Highly recommend!

Great service and ice cream with generous portions. The store was also very cute. They also took great care with allergen information which allowed the whole family to enjoy their delicious ice cream.

Super nice gift store, it took all my strength not to buy one of every sweatshirt and Tshirt in store! Ice cream was also amazing, but Muddy Cow is always a good choice! As Wisconsinites , we love supporting Wisconsin companies.

The ice cream was so good and reasonably priced. Great service and nice t-shirts and sweatshirts too!

So impressed with this store. The quality, & style of the clothes are fantastic. Lots of souvenirs. Very organized, clean and super friendly staff. Highly recommend stopping here!

What a great experience! The staff was super friendly and helpful. There was a nice selection for souvenirs. The ice cream is great and they are very generous with their scoops. If we are ever back in the area we will definitely be stopping again.

This was a unexpected delightful surprise! after our trip to miners beach and miners castle overlook, we stopped for souvenirs and ice cream. Gifts and clothings were great! The ice cream was a superior brand name that is made in Madison, WI. We were blown away with how generous the amount of ice cream was in our waffle cone! This is a must visit place, you will not be disappointed!

What an amazing beautiful store. Owners and staff positive and smiling. Just great energy!! Gave me excellent directions to get home when I couldn't get signal. Can't wait to get back for some ice cream!

Amazingly delicious ice cream! Large portions at great prices! Very good service from friendly employees! You have to make this a stop! Some of the best ice cream I HAVE EVER HAD!

This place is such a great stop! The staff were incredibly friendly, and they serve the ice-cream in VERY generous portions! It's the perfect stop after a long day at Pictured Rocks. They are also very clean, and have many items for sale for keepsakes. We even doubled back the next day just so we could come here again! I look forward to coming here again on our next trip to the UP.

Great little store with a nice selection of items and yummy ice cream! The portions are good and the selection is awesome! Wish I lived nearby so I could visit more often! Nice people and the place is super clean and neat... inside and out.

Best ice cream ever! Creamy & good. Dozens of flavors. Friendly service.

Cute little store with a great selection of ice cream and generous portions. The family running it are the sweetest people ever and were very patient and accommodating with my kids. A little way out of town however worth the drive!!

Super cute store to get all of your tourist needs! I love my crew neck and my kiddos love the "Whose Butt?" Book. Topping it off with ice cream is the cherry on top!

great stop for some ice cream and souvenirs! i left my wallet here and the owners held in to it and came back to the store outside of business hours just to safely get it back to me. good people!! great stop!