IT'SUGAR Times Square

Ever hear of a Mega candy store? It’s Sugar is it. Don’t let the smallish top level size fool you.

Just find the escalator and descend to Candy heaven. From old to new they have it. I have never seen bulk Pez and some of the gummy candies, that is saying something.

We even found classic candy smokes to enjoy once on the street.

Plenty of room to shop and a quick check out. We loved it, and so will you.

**A Sweet Spot in the Heart of Times Square - It's Sugar**

📍 **Location:** Nestled right in the bustling heart of Times Square, It's Sugar couldn't be more perfectly situated. The store's prime location makes it a convenient stop for anyone strolling through this iconic part of New York City.

🍬 **For Sugar Lovers:** While I personally am not a consumer of sweets, my recent visit to It's Sugar was solely to pick up some candies for my daughter. Despite my lack of a sweet tooth, I was genuinely impressed by what this store offers. It's Sugar is a paradise for anyone with a penchant for all things sugary.

🎨 **Ambiance & Decor:** The store's ambiance is something to be noted. Its vibrant and colorful decor is eye-catching and adds to the overall lively atmosphere of Times Square. The playful and cheerful interior design perfectly encapsulates the essence of a candy store, making it an enjoyable experience even for those who, like me, aren't there for the sweets.

👍 **Recommendation:** Whether you're a sugar aficionado or just looking for a delightful spot to grab some treats for your loved ones, I highly recommend It's Sugar. Its superb location, coupled with its fun and engaging decor, makes it a must-visit for anyone in Times Square. It’s a place that truly lives up to its name, offering a sweet experience in every sense.

I was gifted 200.00 to its Sugar and I had a fun time spending it. I got all types of treats for my family and friends and I over indulged on the Kit Kat and M and M …such a fun place and they really have something for everyone.

Awesomeness personified….they call themselves the world largest candy store… I really don’t know if it is … but it is really, really huge with different brands and types of candy in varying , shapes and colors.
They are also selling sports outfits, t-shirts and other accessories and memorabilia..,
It’s is a really beautiful place, you should go see.
The downside though is that the items are a bit pricey…. You could just go feast your eyes though.,,,

Given the location I was expecting a massive tourist trap. And don't get me wrong - it absolutely is. But it's also a really fun place, with nice retro pop music blaring, and a truly shocking amount of candy, some fairly unique. A nice spot to pick up some souvenirs while taking in the excesses of Times Square and the American lifestyle as a whole.

Visited IT'SUGAR in New York City with my husband and mother-in-law, and it was a sugary paradise! The store's vibrant and playful atmosphere made our trip delightful. The extensive selection of candies and sweets was impressive, catering to every taste imaginable. From nostalgic treats to unique finds, IT'SUGAR provided a sweet escape. The staff was helpful and the overall experience was nothing short of delightful. A must-visit for anyone with a sweet tooth exploring New York City!

This is the best candy store ever, so nostalgic. They have all the different types of candy you can possibly think of. They also have candy/food themed apparel such as hoodies, shirts, and socks that are super cute. You can buy pillows, blankets and decor also. 2 floors of colorful sweet goodness, your kids (and maybe you too) will lose their minds in here!

Had s blast with my Lil Bunnie
We bought Gummies bears , strawberry laces from my childhood
Charleston chews giant laggy taffy and few more..
Can't forget the Duff drink from the Simpsons

Amazing candy store with a seemingly never ending array of different candy types and flavors from around the world. From the most obscure candies that you've had once or twice in your childhood, you're almost sure to find them here. One of the best deals they offered was some mochi that was expiring this week was discounted from 10 dollars to only 1 dollar.

The biggest candy store I've ever set foot in! They have not just candy, but shirts, bags, mugs and plush toys all with your favourite candy brands printed on them! Staff are very friendly, I found a plush toy of my favourite Sanrio character (Gudetama) and there's heaps of potential souvenirs here~ I'll be back before I leave town for sure!

Lots of candy options. Children will love this place. Salesperson was very nice and gave lots of advice.

Fun place with tons of candy. The store has many photo ops. It’s a good place to bring your kids and take a tour down memory lane by seeing some old candy that you can’t get in other stores today.

The best IT'SUGAR in New York. Two floor of just so many different novelty items. It's huge ! We had a great time here.

I don't recall who I worked with, but he saved me about $20 by teaching me about the fast-food style candy boxes.

It was quite the experience. LOTS to choose from and super knowledgeable staff made it my favorite store so far.

Loved it. Couldn't decide what to buy. So many choices. Inviting atmosphere. A lot of nostalgic candy. Moderate prices.

Candy HEAVEN! We spent so much time here looking at all the different candies they have! Its such a nice place to go and you can find all kinds if candy here

Deceptively gigantic store. The lower level is huge and fun. No discounts but fun selection. The stuffies are cute.

Been here a few times and each time we get great customer service. Jessica had our party want a few things to everyone leaving with a bag.

Brandelyn was amazing helping us find the specific candy my family wanted! She knew exactly what we wanted and offered similar items as well! If I could give ten stars I would! The customer service was top notch! And the candy options are superb! If you haven’t been do yourself a favor and go!

One of the biggest candy stores in New York.