IT'SUGAR Emeryville

I love the whole vibe of this place especially the employees. I love their customer service and they had music on which would've set the whole mood in there (like if you were having a bad day or a really bad breakup) ❤🙂 I recommend this place to everyone. They also have lots of variety of chocolates and really cool things to get.

A little expensive but the staff is super helpful and friendly. A kid's paradise!

The store was clean. The store had a great selection. I ended up purchasing the slime filled sour chocolate.

Shout out to Danielle for explaining the price differences between the boxes and bag options for candy mixing. Got the most bang for my buck with options available. Read the labels and be kind to workers people! It's candy,have fun!

Great place to get a sweet treat while at Bay Street. This store has a nice variety of candies and chocolates and the staff were pleasant and helpful.

If you want to make your own grab bag of candies you love this is the place. The prices are typical of a candy shop, but the variety is impressive. I appreciate the mandatory hand gloves for sanitation. Go during the week or earlier on the weekend to beat the crowds.

Cool selection and great staff.

This is for the Employee that asked me to let them know about the Pink Starburst C4 Drink:

It was alright :| didnt really get the pink starburst flavor too much lol. 7/10.

A really fun spot to grab some candy (especially before watching a movie) and check out their other novelty gifts, which there's plenty of. Even if you don't intend to buy something, it's a nice store to browse. Even a little later in the night after the film; They seem to be open that late, unlike other locations on Bay Street, so it's definitely worth checking out if you want to do something else when everything else is closed. Plus, the staff are really helpful and friendly! Overall, a really fun atmosphere with so much sugary treats to pick from!

All the candy you forgot about and all the current candy. You can go in here and get completely lost. I like the specials that they have. I'm able to get my daughter enough candy without it being too much. If you want to much you can get it without paying by the pound. You could actually pay a flat rate if you know that you don't want to pay by the pound.

How can you rate a candy store anything less than 5 stars!? They have everything you need to satisfy your sweet tooth!

Always and to find unique Japanese candies and lots of different bulk candy

The lady that's there whenever I go is really kind and helpful, I always see her working alone so she deserves a raise if she's getting paid anything under 20 an hour.

Great place to buy candies and small gifts for someone special. Great service, friendly staff ready to help.

I love getting candy here. Makes me feel like a kid again 🍬 😃

Enjoy the store. Becareful in how much you fill your bag. They weigh the candy. I think it's like $11 per pound

I have never went to it'sugar. I really want to go because the have monster candy.I am so jealous of the people who go there. I m going to Cali soon and I am going to San Francisco to visit my brother who is Graduating Bootcamp. #life

Wandered by here on my way to a movie at the AMC emery bay, and was pleasantly surprised by the great attitudes of the staff, (how can you not be happy working daily in a multi colored pace, covered in hello kitties, and happy bunny stickers, designed to bring joy to children and adults alike?) I was well on my way to putting on adult airs, AND FEELING RESPONSIBLE AND MATURE, when I discovered BULK GENUINE LEMONHEADS SOLD BY THE POUND, at which point I started JUMPING AND HOLLERING WITH JOY.
Suffice it to say, I did't sleep much that night and the roof of my mouth was raw from Lemonhead overdose,
If you feel the need to time travel to a simpler and kinder world and time, here is the portal to your best childhood memories. Didn't have many? make some here now.
Candy always wins.

Great selection, all the candy you can think of, plus small but good selection of toys

Always the best, delicious and trendy products, great music, super clean.
The best candy store.