FERA

Can’t say enough good things about this place. Over the years, I’ve consistently been introduced to pieces of clothing that add to my everyday drawer (basics, jackets), and push me out of my comfort zone (things I wouldn’t have looked at without a staff member pointing it out). I NEVER feel pushed into buying anything, and the owner Jason’s passion for high-quality sustainable brands is palpable. The care is palpable. If I’m not feeling something I’m trying on, my appreciation for the thing can still exist, and I want to return again and again, because no one’s up my butt trying to sell me something—the staff is an extension of the owner, truly giving a person space to shop but always there to help, suggest, and introduce. FERA opened the same week as lockdown, and managed to stay open thankfully…wishing them continued success and good vibes!

Fera is a beautifully curated shopping experience. The store is stunning and relaxed, and I always end up wanting to buy the men's and the women's styles. Being jean-aversive, some of my favorite pairs of jeans have come from Fera because of Jason's expertise. Plus, they spin vinyl all day!

One of the best local boutiques in Columbus. Beautifully curated selection of indie casual sportswear. I purchased my first pair of Matias jeans here today after years of window shopping and couldn’t be happier. They fit like a glove. There was a small mishap with the price - they were labeled incorrectly at a slightly lower price but the sales associate honored the lower price since it was their mistake, which I thought was very professional. They were also really helpful and knowledgeable about the merchandise. I will definitely come back.

Fera is my new favorite shop in Columbus! Jason has assembled the most thoughtfully-curated array of apparel and home goods and carved out a niche that was previously missing within hundreds of miles. The owner makes his passion for conscious consumerism more than apparent in just the items he carries, and he creates a welcoming atmosphere for his customers as well. You'll learn a lot when you shop at Fera! I always look forward to the next visit.

We were recently in Columbus and stumbled into FERA in need of a new pair of jeans. I wish I could recall the sales associate’s name who helped me, but she was a petite brunette and absolutely *fantastic!* I was looking for a fairly specific fit, and she patiently helped me try on what felt like nearly every pair in the store, and ultimately choose an amazing pair of Ksubi’s I never would have pulled for myself.

Their selection is enormous, and has many brands that are hard to find in other boutiques. Overall a great shopping experience and I will absolutely be back next time I’m in Columbus!

Fera is so good, I drive down from Cleveland twice a year to refresh my wardrobe. I love how J has kept local partnerships in mind while building the store and even had his best buddy from high school draw up the architecture plans.

Just have a chat with J and you'll learn how passionate he is about the process of curating well crafted artisan lines for his shop. He'll be quick to tell you which mill the denim is created, the fine details of each fabric and even how he's helped some designers tailor their products to what the customers want.

A+ J, keep up the good work!

This is the best clothing store in Columbus by a mile. It’s rare to find such a great collection of high quality brands in one place. The style is cutting edge. The staff is truly amazing. This store has the feel of an art gallery. It’s a place you will just want to hang out and enjoy the environment. The best part is that this has a casual vibe and is not at all stuffy. You really should check this place out.

While visiting my son he said you have to visit FERA, my favorite place to shop. My experience was off the charts, Jason spent a long time with us and we experienced his passion, knowledge, and excellent service. Can’t wait to go back.

Finding a boutique that I can shop in with my fiancé was GOLD. We’ve never been able to find a place that caters to both he and I, so shopping days were mostly split into two endeavors. FERA is neither heavy on one side nor the other. You can tell time goes into finding solid pieces for both men and women, alike.

First impression:
FERA is filled to the brim with gorgeous hand picked pieces and is matched with an essence of quality that radiates through the shop. We spent...hours..trying on new things here, and the staff was nothing but welcoming, honest, and helpful. They made suggestions throughout our experience that matched exactly what it is we were hopeful to find.

We’re excited to have found a new place we both enjoy. This shop will be a staple for us.

Great shop, Jason (the owner) has a clear and forward-looking vision of what he wanted to bring to Columbus' retail fashion scene with Fera. A great curation of denim and other apparel for men and women (with an emphasis on high-quality jeans). Jason is very helpful, extremely knowledgable about his industry, and always down to hear about what you're looking for, providing solid guidance and service so that you get the right fit. Not to mention the shop also houses a barber's chair in the back of the shop, where his friend runs his salon Loft Nine (look them up on IG).

The shop itself is very nicely designed, with indigo motifs, plants and references to denim culture thoughtfully placed all throughout. Well deserving of a visit, whether fashion is your passion, or you're just looking for that pair of perfect-fitting jeans.

Fera is a true Gem for the city of Columbus. The clothing brought in far exceeds what would be expected of this city, and their ability and attention to detail when it comes to fitting you into jeans is unmatched. If you're constantly looking for that perfect pair, look no further than this place.

I came here during the summer and had great service from Milly. She helped me find some tees and was just enjoyable to talk to. I loved the vibe and style of this store! I meant to write this sooner, but thanks again for your help Milly!

A great addition to the Short North! Fera is a beautiful store and offers such a pleasant shopping experience. It is welcoming to all and caters to a variety of people. Definitely check it out next time you come to the Short North!

Super excited to rock my cute new jeans. Milly was so helpful grabbing options for me and giving feedback on them. Awesome experience!

This store is so unique and the sales rep are so cool! They were so helpful and insightful on styles and even alterations. I know the price is higher but for the quality it's 100% worth it

FERA is a beautiful store! A focus on quality and an attention to detail is not only seen in the interior design but also reflected in the clothing they sell.

I had an amazing experience shopping at Fera. The staff is incredibly knowledgeable and passionate about what they do. Definitely worth checking out. Shoutout to Jay and Milly!

Fera is new to the neighborhood but the owner, Jason, has been working in boutiques in the neighborhood for the past 15 years. The shop is beautiful and is stacked full of handmade denim (raw selvedge styles as well as more contemporary fashion forward styles). He also stocks great gifting items like Boy Smells candles, hats, intimates, cool tee shirts, and locally sourced mud-cloths and scarves. His friend Jeremy (Loft 9) is a hairstylist who occupies the barber's chair in the back of the store. Between the two of them, its just good vibes all around. There is also a guy with long blonde hair who is there on the weekends who I've seen in various boutiques for the past 5 or 6 years as well. This shop is truly something special and is definitely what Columbus has been starving for for quite some time now. Oh... and did I mention they spin vinyl all day?!?!

Great store, Millie had amazing taste and was super helpful. All the clothes look and feel like very high quality I would definitely come back in the future

Awesome awesome store! They have very well curated collection and the owner is super knowledgeable and nice. I loved the store and will be back to buy more.