Whole Earth Market Co-op

Whole Earth Coop has been a coop since the late seventies, founded by people wanting to support local organic food. It is a jewel in River Falls, the food values survive and morph as new generations grow up in the coop. Its core has remained. It’s a community hub, friendly and creative. Local products of many types are available plus a wide variety of fresh, tasty, homemade deli items!!

We have been members of this coop since 1999 and love it. You may not find everything you need there but you'll need something you find there! I love all the local and organic choices. It's my first stop when looking for something. I'm in there one to two times a week. Love this market!

Love our little coop in river falls!
Staff is friendly and helpful. Delicious food!

This is one of my favorite places to go grocery shopping. The recent remodel looks great and I love the new bulk bins!!

I was so surprised to find a food coop in River Falls as I was passing through town! Great selection of organic produce, and they roast their own coffee. Thanks for being such a cool place!

Love this place! Super nice staff and reasonably priced for local foods.

People judge this place. I know people who refuse to go here. You gotta be better than them dear reader. Best place in town to buy food if you’re okay with abandoning most conventional brands. I feel like one big misconception about co-ops is that they sell health food. No. Here you will find food just as tasty as anywhere else, just better produced, often local, and often more unique. The only thing the food here is missing is artificial flavors and colors. It’s literally better!! The candy I don’t like though, with the exception of some chocolates and their licorice a lot of it seems overpriced and quite average. I guess you can’t improve on conventional candy. Final thoughts, the deli is great and the soup and the coffee which is really cheap. Okay I’m done. Please visit and don’t shoplift from this store.

In addition to the quality of the offerings, and the knowledge and friendliness of the staff, the store exactly like my childhood memories of the grocery store I would walk to with my grandma.

Thanksgiving weekend I had their deli cater food for 40 people. It was awesome! The 2 veggie trays were so much more than I expected, included extra delicacies like stuffed grape leaves, artichoke hearts and such. The unprocessed meat (ham and smoked turkey) on the meat and cheese trays were so fresh and beautifully displayed and the cheeses were perfect for our sandwich bar. We got rave reviews from our guests during the party. The price was very reasonable and the whole experience made the holiday so much easier and more fun for me. First class experience.

Love this store! I'm new to shopping this store, & have been in twice in the past couple of weeks. Not sure why I've never discovered this gem, after all it is right in plain sight down town River Falls! Staff are so welcoming, friendly and helpful. Great selection of vegan offerings for a small shop. I was able to find much of my staple kitchen items here for very reasonable if not cheaper than I'm used to, saving me money and the drive to Woodbury. LOVE this place and GRATEFUL to have such a wonderful commodity in my local community! Will definitely be joining this amazing Co-OP!

I wish I could give them more because they are wonderful.. Staff included 😁😉. Especially the young man who provides the delicious vegan alternatives! Thank you good sir. You are valued and very much appreciated M.
So far I've only discovered one problem.. they dont carry whole singular aloe leafs & those are crucial nowadays with this crazy pandemic. Hopefully one day some day they will get some... and more tea-tree products. Thanks whole foods family!

Well I just did some serious shopping oh yeah 🙃 I just love this place 👍

I have found some great items that taste good. Trying some vegen meat roll. This is just a nifty place 🙃 This is still a fantastic place.

So glad to stop here! Small but everything one needs! Gorgeous fresh produce, lots of local items, and a substantial bulk foods area. Convenient downtown location with a super friendly and helpful staff!

This little grocery store is great for organic produce. My kids love stopping here for healthy snacks and fresh fruit. They also have a good selection of herbs, spices, and teas. We make a stop at least once a week.

The market is an amazing place. Finally decided to become a member this year. Food is always high quality, and it feels great knowing that what is possible to get local they do, and eating/supporting local helps the community

This is my favorite grocery store in river falls. The staff is really friendly, they have a nice bulk section, and a good chunk of what they carry is from local places. It's also right in downtown so it's really easy to walk to.

Awesome co-op! So thankful we have one here in River Falls! Great selection of everything you need, and more! Prices are very reasonable too!! Love this place ✌

Awesome, loved my 1st visit.

Love the essential oils, organic is the best way to go! I'm eating again and I've taken care of a ear infection all thanks to your organic theraputic lavender oil! :) & my dry scalp feels so amazing thanks to your organic shampoo and conditioners! :) worth the money to feel amazing again! The lavender oil has helped with my anxiety, ptsd, depression and borderline personality disorder! !!! :)

I'm posting because I surprised the 5th person in a row by telling them that the delicious coffee I brought for a meeting was from our local co-op... I bring coffee to early meetings and even bring folks to the co-op for informal one-to-one meetings because the coffee is excellent (+ cute outdoor tables and a 4-place indoor window bar for good people watching on Main Street).
One colleague recently mentioned the coffee as a reason she became a co-op member (you don't need to be a member to buy stuff here, btw, but I personally think this is the best coffee in River Falls and as good a reason as any to support the local co-op!). I also do almost all of my shopping here because the selection is well-curated and the local produce is so fresh and delicious! One more recommendation = check out the RSF local spinach or salad greens for a healthy treat.