Rollie & Helen's Musky Shop

This place is the most amazing musky shop you will ever go in to. We drove 2 1/2 hours just to look around and it was absolutely worth it. Ended up buying a reel. If they don't have the bait you are looking for it's because it doesn't exist but they will have 100 better ones so you'll get over it. Definitely worth a stop.

My truck automatically stops here every year. Crazy ain't it?
Awesome selection
Great staff. Like a kid in a candy store.

Great selection of musky lures (huge selection). Jay and the other guys were great to talk to. Helped with lure suggestions, reports, weather effects, etc. Will absolutely stop back next time we are in Minocqua again.

Stopped to check out the store as my son has ordered online from here a couple of times. Super great staff for questions. Plus an amazing supply of everything from baits, lures, rods & apparel too.
If you have a fisherman in your family or circle of friends, this shop is a go to for all kinds of fishing needs. (Wants & Desires too)

Not just equipment and lures for Musky fishing. They handle equipment and everything you need for whatever type of fish you are after. Great staff. I have been to the store and ordered online. Great experience with both. Also..... They offer an incredible shopping catalog for free. Thank you for all you do at The Musky Shop !! Customer for life

You know you have to stop in if you're going anywhere in the northwoods for musky. They have what you're going to need, plus advice and the latest info on the water.

That being said bring the big wallet because your bank account isn't leaving unharmed. But you knew that getting into Musky didn't you?

Man this place has anything and everything you could imagine for musky fishing. They also have live bait you can get as well.

Great experience. The guys were very helpful in assisting us with our first fishing experience in Minocqua. They have a huge assortment of everything you need for fishing. I recommend stopping by the musky shop for your next fishing trip.

Holy cow! If they don’t have it, you don’t need it! Unbelievable selection of musky tackle. Worth the pilgrimage to the northwoods all by itself.

Very friendly and knowledgeable staff - HUGE assortment of lures, rods, and gear. You can easily spend hours here, it's tough to walk away without snagging some new fishing tackle.

They always have what I need and ship it right away.

My latest order shipped 19 minutes after I placed it!

Answered my questions promptly and thoroughly and processed and shipped my order same day. Excellent customer service!

It is very hard to believe that this place on the outside looks small. But when you get inside, you can't believe the amount of fishing baits and equipment they have. They have a great clothing choices as well. If you can't find a musky bait there, you won't find it anywhere.

These guys are absolutely great! I use the app and order a bunch of stuff and they get it shipped out quick and always are the best at sales and different promotions. No one else has the scale of selections for every single thing you need to get that fish of a lifetime! They are great at communicating if you ever have a question or issue as well. I can't wait to make the pilgrimage out there to see the shop in person but until then, I will keep shopping with these guys because honestly if you want to get the gear you need to catch the legendary Esox, you can't beat the Musky Shop!

Everything Musky! If they don't have it, you don't need it!

This is definitely the go to place for your fishing needs . The staff were very helpful in making my choice of lures to use. Al was very helpful in making my choice of lures to use and when and where to use them. Job well done

Great selection of pike/musky lures, great customer service. They called me asap to inform me that I ordered something out of stock and didn't waste my time to place another order and get a refund. Lightning fast shippers! Hope one day I can get time to drive up n see for myself instead of ordering from a screen. Thanks!

Great staff, always helpful and resourceful. Online orders around the Holiday's understandably come with some items being out of stock. Each year, I will get a call from the business letting me know what is going on and whether or not I want to wait on backorder, substitute the item or just take a refund. During busy times they could easily just refund my purchase and email me letting me know something was out of stock. Instead they take the time to actually call and talk on the phone (in today's world with text and email) this is well appreciated and makes things much more personal. I will l continue to buy from here! They also carry great custom colors and gear outside of the excellent customer service!

Lot and lot of fishing items. Very nice owner and working stuff. Live bait and you will buy here everything for fishing from hooks to clothing for summer and winter also

Always a great place and so many experts there to help you get on some big fish!