Roughing It In Style

What a great place to visit and dream about future projects: woodcrafts such as small tables, actual purchases, and decorating for others as I do sometimes. The rugs were $175 on up. At times I have found it tough to find just the right rug. Glad I saw they have so many. Missed this last time I searched furniture stores in Minoqua cause it is a little further south.

My experience with Roughing It was nothing less than excellent. I contacted Roughing It looking for a specific furniture manufacturer, of a sofa, which they are a retailer. I was lucky enough to be connected with Jenni, she was wonderful, she handled all my questions (manufacturer reputation, quality, etc..) professionally and offered guidance in my choice of sofa. I was kept updated on estimated delivery time during lead time of the sofa purchased. Delivery was great, I was surprised that Roughing It delivered to my area (Keweenaw peninsula Michigan). The two gentleman (Jesse and apologies I can't remember the second gentleman's name) were awesome. These two gentleman were professional and really took care, we had a not so uncommon heavy spring snow and they were worried about tracking snow in, which wasn't a worry as it's da UP, ya know, eh. I cannot be happier with the sofa, and beyond satisfied with the good folks at Roughing It I had the pleasure of working with.

WOW! What a beautiful store! Top quality furniture and accents!

We recently purchased a cabin and furnished it all from Roughing It. The selection is amazing and all of their product is very high quality, especially the beautiful wood cabinetry, tables and other furniture. Their design service is such a great benefit. I would have been lost without Laura's help! She helped me every step of the way and made the whole process less overwhelming. She quickly understood what I was looking for and was able to put many pieces together to make a beautiful home! We highly recommend Roughing It In Style for one of a kind pieces and great service!

Beautiful furniture and we really appreciated Kaitlyn’s service. We were at four different furniture stores the day we met her. She has the perfect balance of being helpful but not pushy! Can’t wait for our furniture!

It was a happy day when I stumbled on this store. It instantly became my most favorite furniture store ever. Since then I’ve furnished two living rooms through Roughing It, bought chairs, lamps and wall art for two bedrooms, and customized a recliner for my father (he’s very very happy with his new chair).

The quality of everything I have purchased is outstanding. I really appreciate that the stores are a family owned business and that they work with the local community to build the barn wood furniture.

Deliveries have been exceptional. Rarely have I had a delivery as stress free as with these folks. Each time they have had to work around narrow doors, confining stairs, and tight corners and have not marred walls or furniture.

Everyone I have worked with has been so nice and has gone out of their way to help. I am only in the area part time so much of the order detail work is finalized while I am out of state. I really appreciate how much they have been willing to work with me by phone, email, and text.

They are not cheap. If you want low cost then go to Walmart. If you want quality and options and nice people then come to Roughing It. They have a customer loyalty program which is very nice.

I highly recommend Roughing It In Style. Everyone I have sent to them has also been very happy.

We purchased several pieces of furniture in 2018 and we are back for more. We are working with Jenni and she has been spectacular. My favorite part are her regular updates on the progress of our custom table. High quality furniture, and excellent customer service! We will keep shopping at Roughing It In Style.

Running in late in the day, staff could not have been more friendly and helpful.

Returning the next day, again late toward closing, we were treated like long time loyal customers while we had never yet made a purchase.

This trip we did pick up a few things and discussing what we were hoping to find, we were given great advice, set up an in-home consultation and had a wonderful experience.

This store exemplifies customer service. We look forward to working with them further.

We have purchased furniture for 2 homes and an office building from Roughing it in Style. The quality of everything has been outstanding, and the service is always the best. We have also used their interior design services and have loved what they have recommended as well. Nice family business to support.

Jenni and Laura and the Roughin it team were truly amazing! We needed to sell our Lakehouse quickly and needed it staged. They designed the layout and then made everything perfect upon delivery. They made artistic choices that made our home really special. They listened to what we wanted and exceeded our expectations. We are so happy!

Roughing It was probably one of my best furniture shopping experiences. The staff was very knowledgable and went above and beyond to help put rooms ideas come to life. Oh yes...
The delivery men were totally awesome... very patient... hung new mirror and sconces... cared about customer satisfaction and left me with a lasting great impression of ROUGHING IT furniture and accessories store. I would highly recommend a visit to this store... you won’t be disappointed!!!! This store is doing EVERYTHING RIGHT!!!!!

My absolute favorite furniture store in the Northwoods. The furniture is of top quality and great for any Northwoods home or cabins
We have been buying from them for years customer service is amazing. We have always dealt with DeeDee she has such great ideas and always goes out of her way to find what we need and get it to us on time.
Delivery guys have always done an excellent job.
Don't forget to stop in the back discount room for some great buys. Great artwork and jewelry.
Plan to spend some time there in amazement of the beautiful furniture and custom pieces.

We are so pleased with the quality of service we have received from Roughing It in Style over the last several years while building and decorating our Northwoods home. We especially want to celebrate the personal and exceptional design consulting we have received from our interior design professional, Laura Rose. She has guided us to design decisions that are personally tailored to our tastes and has delivered furnishings of the highest quality and function.

This is one of my favorite "up north"/northwoods store!! So many quality items that fit perfectly into our northwoods cabin! And, Dee Dee was wonderful to work with. She was friendly, patient, had great ideas, helpful and took the time to listen to me on what my style was, budget, etc. 😊

Shopping at Roughing It In Style is a great experience. The knowledgeable sales staff help
select the perfect piece of furniture for our house, whether it’s a new couch, dining chairs, bar stools, mattress, or a rocker. Roughing It In Style is our go to place for new, quality furniture. We look forward to our next visit!

We’ve bought various items there over the years. Recently we bought a couch that had two Electric recliners and one of them wasn’t working correctly. We stopped by and they ordered the parts and came out and fixed it in a timely fashion. I appreciate working with them

We are customers who purchased a Hickory table and 8 chairs. Over the years of well loved use a few of the chairs have needed some minor work. Once we dropped one off and the work was quickly and beautifully done. Many years later the store sent a truck to pick up two chairs. They were delivered repaired in a week. Perfect.
We have a large family that comes for the summer. This past summer the twin boys worked every week day at the table. Mornings with math books and computers managed to scratch the table surface because the place mats didn’t do their job.
Roughing it in Style arranged to have the table evaluated and the top renewed. The table top looks brand new. This was accomplished in such a short time. Arrangements were made with the craftsman.
The truck from the store arrived to pick up our very heavy 8’ table. They delivered it to the refinisher and had it back in our home one week later. All done safely during the pandemic. Amazing. And wonderful service. Thank you

Our experience at Roughing it In Style was wonderful!! The staff was very helpful in picking out our furniture. Also very helpful in suggestions for other furniture ideas as well as complimentary decor with our purchased item. We would highly recommend them!

We love the diverse options of furniture from Roughing it! Beautiful! Great people to work with, we always have fun with Laura picking out new things for our lake house.

Love to visit this store when we come up from Milwaukee for the week. They have beautiful furniture and unique items. Purchase a beautiful silver bracelet today and I'm loving it!! Friendly and helpful staff too.