African & American Store

This store is a hidden treasure. It doesn't have the feel of a traditional store. It feels more like you've dropped in to visit a friend. Mariama, is engaging and knowledgeable about her inventory.

I purchased fabric, which came from Ghana. The prices were reasonable considering the origin. The fabric costs $10/yard & $15/yard. I've recently purchased fabric from a local fabric store were I paid as much as $17/yard and $25/yard.

I will visit the African and American Store again for more of the gorgeous Ghanaian cloth.

A great find! Many exotic and familiar products are available along with other cultural clothing and accessories.

I reside in Lake Geneva and have driven over a half-dozen times to Madison alone...well because I love this shop! The owner is a beautiful African Lady, who's super welcoming and helpful, as she always has wonderful and insightful suggestions to offer. Now, the store has a plethora of cultural goodies from hair care products, clothing, body oils, incenses, foods and much more; so you can't go wrong. Most importantly, my family and I have always felt welcomed and appreciated from the very moment that we've entered until our exiting. This is our go-to place away from home. ❤

A customer I will be!!!!....I have an event that I needed to shop for and wanted a beautiful African outfit. I google searched places in Madison to find this gem of a store!!! Went in on a Saturday afternoon and it was an awesome experience...I swear I almost felt like we all were family the way we kicked it and enjoyed each other. I was guided by "Momma" (I'm assuming the owner or one of them anyway, I didn't ask) to the clothing. She looked at my body type and showed me a few gorgeous ideas of pieces that would look nice on me. She was very nice and helpful as I was so undecided between 2 different pieces. I loved both but eventually made my mind up. I did not feel rushed to do so and she was really patient with me. The store also has some absolutely beautiful jewelry that I was eyeing up! :) I read a few of the other reviews and I don't understand why there are some that say this woman was rude and so on....I found the exact opposite yesterday!!! I will continue to support this business and stop in and say hello to the ladies Momma and her beautiful Daughter when I'm in that area. So sweet and VERY VERY excited to wear my outfit to my event. I will feel like Royalty no doubt!!!
Thank you ladies, I will take pics and send some your way and stop in sometime to say hello. :)

Diallo's store is one of Madison's gems. They're always very friendly & helpful. They're also close to the highway so its an easy stop for those from out of state trying to grab something from there fast.

I absolutely LOVE this store. I buy ALL my body oils, hair oils, and incense oils here (all top quality, and a skin shea butter cream unmatchable anywhere handmade by the owners family). Also the BEST PRAYER RUGS straight from Turkey and beautiful cloths from across Ghana. Books from Egypt and abroad. A WONDERFUL place to shop for your personal self care needs! And the people there are beautiful. 🌟🌟🌟🌟🌟

Awesome store! Lots of tasty food you can't get anywhere else. Last time I stopped in they had beautiful fine-crafted face masks at great prices. Highly recommended!

It's today that I discovered this place I'm very 😊 I found everything even what I didn't Was expecting 😘

Sweetest people, incredibly helpful and wonderful selection you can't get anywhere else.

Many traditional African food items available as well as some jewelry, health+beauty products, and lots of beautiful traditional African clothing.

I'm truly blessed too meet new an very nice people in this world thank you Jesus!

Very clean store and the employees are super friendly

Love this store and the personality of the people inside 🥰

Pricy but worth it. The store owner is great.

Great foods and everything is original and organic

A nice place with friendly employee!

Good

Amazing

Best store