The Waffle Factory

This was our first time going to the Waffle Factory and we did know what to expect. When the waffles came out, we were shocked... absolutely shocked...best waffles ever. The strawberry cheesecake was delicious, the Churo was yummy, the copacabana had so much fudge, and the stawberry cream was to die for.

The food is excellent and the service is EXCEPTIONAL.
We have been many, many times and never had a bad meal. We have dined in and also picked up to-go.
We always see the same two guys working there, which I assume are the owners.
They are absolutely wonderful. They are always very friendly, attentive and kind.
We love the Waffle Factory! Best Belgian waffles in Rochester!

This cute vintage-syle cafe was perfect for a breakfast date with my daughter. We agreed that these were the best waffles we've ever had. With 52 waffle options and plenty of other items on the menu, I'm sure there is something for everyone. We will go back again and again.

The waffles are very cake like so prepare your mouth for sweetness . Staff was so sweet, kind and amazing. He told me about where he gets the items to decorate the restaurant such a humble sweet guy. Amazing food , great service!!! Also they have so many specialties waffles like a whole menu full.

So good. I hadn’t been in 3 years and I don’t know why. Hands down the best waffles I’ve ever had. Very filling too. I ate mine 8 hours ago and all I’ve eaten today and I’m still full. Worth every bite. Please don’t ever close, because I need to come back. Your guy at the counter is also super nice and friendly, and what you’ve done with the space looks really nice and inviting. I bought my friends who recently got married a gift card and I can’t wait to hear their thoughts.

Absolutely the best breakfast I have had. The waffle was superb, wonderful atmosphere and service. Cozy dinning area with vintage pieces. I had the lox and poached egg waffle. 45 minute drive from where I live, well worth the drive!! Very reasonably priced.

Delicious waffles with amazing texture and topppings. Food is brought to your table, takes about as long as a regular sit down restaurant for food to come out. Small dining area but we did not have trouble finding a seat at 10am on a Saturday. Whipped cream was $1 extra but so worth it. The owners clearly care about their customers and the food.

Wow!!!! 15/10 stars if I could. Cute little restaurant, extremely friendly staff (very knowledgeable about this fish tank too 🥹) but the real stunner here is the FOOD. I promise you, you would not be able to replicate this waffle at home. I got the Dos Leches (I think that’s what it’s called) waffle, cream, blueberries, strawberries and raspberries- SO FILLING and incredible! They also have fresh squeezed OJ and I had a whipped Irish cream coffee that was so, soo good.

Tiny hidden gem more than worthy of being dubbed your new favorite breakfast spot. Check it out, you won’t regret it!

We’ve been to the Waffle Factory twice within the last week, we could go everyday for breakfast!

Everything is great, not just the waffles! The service is also excellent.

Phenomenal food! Diamond in the rough, it's a little house converted into a waffle kitchen, small dinning area with so much character. Highly recommend the Belgium Waffle Breakfast Platter and 100% upgrade to a specialty waffle. They so many different options but what makes it so good is the waffle itself. Don't forget the fresh squeezed orange juice and the delicious organic maple syrup. It's definitely on the pricey side but you get what you pay for and it so worth. Like Arnold said "I'll be back." Yeah yeah I said it 🤓

Nice little place with a unique take on breakfast.
The waffles are good and everyone was very friendly.

The BEST Belgian waffles I've ever had! Fun atmosphere, friendly staff and the food was served hot and in no time. The server explained everything very well and enhanced the experience. The waffles are much more dense than typical Belgian waffles, which makes them incredibly filling. Amazing toppings and SO many options. Great coffee and other hot drinks!

We’ve been here twice when visiting our son. Both times excellent. You can order their wide variety of toppings on waffles or French toast. I slightly prefer the French toast, but both are delicious. Bacon is great, too.

You order and pay at the counter, so I suggest figuring out what you want ahead of time with the menu on their website. After you pay you can sit and they bring the food to your table when it’s done. We each got the platter with #41 and #22 for the waffles. So so so delicious! Will for sure be going back!

Really cool niche breakfast place and easily the best waffle I’ve ever had. The wait was about 40 minutes from the time we ordered but in their defense, the place was packed. It’s a very small restaurant and the staff were super friendly. I’d assume that they’ll eventually move to a larger location but time will tell. I’ll be coming here again!

If you love waffles..... You have to stop in here.
Staff were very attentive and customer service forward, small dining area, but the added to eclectic vibe. I think I remember they have over 40 different waffle variations (different toppings) and egg, bacon and the like as well.
Can't wait to try more of the menu !

Ate there a few times and we liked it there. The waffles are delicious and the rest of my family enjoyed them as well. We look forward to eating over again and bring Alice our Pomeranian dog, she's doing well and happy.

Funky little breakfast/brunch spot in the village. Nice selection of toppings for waffles. Waffle cooked to perfection. Fresh berries. Freshly squeezed orange juice. Food was delicious. The team working during my visit were friendly and kind. It's cozy inside, tables are close. Adds to the charm. Parking was easy on a Saturday late morning. Put it on your "places to go" and get there! Yum.

We ordered in the front and sat at a picnic table in the back. They bring the food to you when it’s ready. The service was beyond friendly and wonderful. Prices are good, portions are generous, and waffles were delicious!! I recently came back from Belgium and I was so happy to enjoy real Belgium waffles again. I highly recommend.

This place is a must. Food is always amazing. Best waffles ever. Fresh squeezed orange juice. Place is small and freshly made. So there can be a wait. But we’ll worth it. Also a bit on the pricy side but again made when ordered fresh ingredients. Well worth it. Again if you haven’t been here, go!!! you won’t regret it.