P E 101

I love this store! All the workers are so happy, helpful, and kind. The store is small and a little tight but the stuff is amazing. They were very welcoming to my daughter who only wanted to pet the dogs (but also obstructed everyone’s path). They figured out my style quick and found me a beautiful jacket. I just wish I had more time to browse.

PE101 is one of the best stores in Aspen! They have a few men's items from time to time, but their customer base is mainly geared towards women, with new styles rotating through month to month. They have everything from casual to dressy and can outfit you for any occasion. For anyone trying to buy a gift for someone special, they make it very easy and are good at guessing sizing.

Owned by locals, customer service is their priority - one of the reasons they have been around for 40 years. The staff and owners are as nice as can be and are accommodating to all ages, genders, LGBTQIA2S+, military, races etc.

They happen to be right next to Paradise Bakery, so don't forget to treat yourself after buying some new clothes :)

PE 101 is one of my favorite boutiques in aspen! The staff is incredibly knowledgeable and friendly, and the shopping experience is always so much fun. It is no surprise that it is one of the longest standing locally owned stores in Aspen!

Love this store!! Super friendly staff and great clothes. Looking forward to coming again!

Love this shop! The denim collection is excellent!