Jay Vee Liquors

Jay Vee had been a constant in El Cerrito during my lifetime and where all the locals go. The people that work there are super-friendly and helpful. Place is open late and selection of alcohol is extensive.

New owners recently have broadened their inventory to include great cookies and snacks. More like a small family convenience store. Open late . Modern appearance. Very clean. Great selection of beers. New freezers that keep ice cream frozen hard! Two brothers seem to be almost always there. Friendly, helpful. In a small shopping center with nearby restaurants and Japanese grocery. Well lighted area. No problem going late at night.

This place is a to go place. Specially shout out to owners, Subash and Preetesh, are super friendly. I was not sure about choosing the right wine for a family gathering earlier in January, and Subash helped me to figuring out acting as a sommelier. At the end, worked out great for me. Let me say, these guys do take care of their customer and they knows their stuffs pretty great, which, again wants to shout out.

Perfect place for all liquors and highly specialized for Crafts beer & allocated whiskeys, bourbons. Hard working young entrepreneurs and dedicated team works. Bravo

Lived around this store for over 30 years Liked it the old owners and was sad to see them go but the new owners are very nice as well !!

This place is Always Clean and Stocked!! Nice Customer Svc!! Good place to come to for all your needs!

Neighbourhood liquor store with wide selection of fairly priced wine and liquor.

Friendly people and good stuff on there.

Great store excelent variety

Friendly people and fast service.

Friendly staff.Open until midnight.

Great service