The AFL Store

Black Friday week, some great half price bargains, $65 for this clash jumper.

Wonderful experience today! Went in looking for some merchandise for my son as a birthday present. The young man working there was extremely helpful and clearly had a good understanding of the products. Made a number of suggestions of products that would have all been suitable for my son. Left the store satisfied with my purchases and would have still been in the store of it wasn’t for the outstanding customer service. Would recommend this store and the young gentleman working there.

Super friendly helpful staff!

I had a great experience at the store. An Indian boy was extremely helpful and helped me find what I was needing. He showed excellent customer service and shows great diversity within the place which afl is all abt, community and diversity and his presences has definitely held up to the idea of the store and afl. Well done!

It can feel as if the generation gap is wider than ever – but not when people really talk.
I, Gen X walked into The AFL Store; Fountain Gate on 30 March & was assisted by Macey of Gen Z age; to my surprise Macey was personable & knowledgeable in her field. As a novice to AFL (& I'm a Victorian!), Macey & I conversed over an upcoming match between Richmond & Collingwood; Macey explaining to me the significance of Richmond's prior Assistant coach- Craig McCrae now Coaching Collingwood.
Two weeks later I returned to The AFL Store; Fountain Gate to pick up my order & Macey recognizing her one time customer, greeting me with "Did you watch the Richmond v Collingwood game?"

& the Doing Your Job With Excellence Award 🏆 goes to:
Macey
Assistant Manager

Called up about a product kaleb was very helpful!

Great range of gifts for your AFL mad friends. Prices range from affordable to affluent, but the quality of products is worth the money you spend.

I love how there’s so many different things for afl and such low prices like Who wouldn’t want to come here at afl shop

Helped me out when I needed a gift last minute, super friendly staff

Amazing staff and service, my favourite afl store i have been to :)

Awesome store with lot's of Sporting goods it even has afl shirts. Keep up the good work. AFL Store.

Great variety..the staff member was a doggie supporter..the best

Nice laid out store. Pram friendly

Getting new footy stuff

Fantastic store to buy any AFL stuff

It's got wht u want

Great place

On special today

Friendly staff

fantastic