PLAYNOW!

This toy store is a hidden gem. By that, I mean it is very difficult to see next to Big Y. You have to just trust it is connected to the end of Big Y and drive until you see it.

It seems small, but has an excellent selection of learning activities, books, as well as fine and gross motor toys. There's toys for babies up to grade schoolers. The people who work there are really friendly and open to ordering something if you don't find what you're looking for. They also have great sales on a table outside when they are trying to rotate stock.

AWESOME in every way! The large tile Scrabble is BEAUTIFUL and exactly what the residents in mom's assisted living needed! TY so much for this much needed resource! Great price, delivery. thumbs up!

Great little store. Lots of nice little toys that are harder to find online. Decent board game selection with choices that are varied and also outside the norm. Music was enjoyable and prices seemed fair and not above MSRP. Highly recommend the Stuffed animal section and the Children's book section, lots of variation and a wide selection.

This place is a gem. We are so fortunate to have such a great toy store in Westfield. The kids loved all the variety and high quality toy manufacturers represented here. Ravensburger puzzles, Gravitrax, Matchbox, Melissa and Doug, Playmobil, Brio, and Bruder to name a few. I really like being able to support a local business. Please support them and keep your dollars local. Keep up the great work Playnow!

I love the selection of wooden toys at such a great price! I had been looking at several toys on amazon for my infant and purchased them here because it was actually cheaper! All the major brands and a couple I hadn’t heard of.

Super friendly staff, great.... No amazing selection for the size of the store. Definitely going to be my go to place for now on for any toy needs!!!!!

Reminds me of the late 90s when I was a kid and you KNEW it was a toy store when you walked in. The setup is whimsical and colorful. Lots of board game selectionsfor an older audience as well as up-to-date trading cards. Not just for kids but made me feel like one!

Awesome Toy Store in Westfield!
Quality Toys at good prices!!!
Exactly what Westfield needs!
Bought a Peppa Pig playset for my Daughter, a baseball glove for my Son, and a Kaleidescope. Lots of great classic toys too. The kinds of toys that made my childhood great.

Went in just to check it out and left with a rocking dino the owners were very pleasant and the store has the most wonderful selection of toys none electronic no video games and that is great. I will go back again and again

The service and merchandise selection was awesome.did not see any electronic just wholesome toys and games.received plenty of help with awesome suggestions.

Great toy store! Lots of hard to find, older toys. I could have shopped there all day!

Great selection of toys and games. Fair prices. Friendly staff.

Great selection of toys, games, and books for kids and adults alike.

Great selection of fun quality toys!

Great store! Nice to have a toy store in town again..

Super friendly staff!!! Great assortment! A perfect little store 🙂

Above and beyond customer service. An exemplary company. I only regret that I’m not in their target customer base more often!

Cute little toy store with a good selection.

Walked in today to check it out, Really great selection!

Great selection and staff! Awesome local business!