SOFIA jewelry & accessories

Was very informative about the process and made my first piercing enjoyable, I’m very satisfied with the end product.

Joselyn did an amazing job doing my first piercings! She’s very nice and easy to talk to especially when I have questions or concerns. She even helped me feel less nervous before it started. The place has so much options to choose on what earring designs to wear for me which is another nice feature. I’m glad that I chose to get my ears pierced there because it was a painless experience and would definitely go back to get more earrings and other kinds of jewelry in the future. Highly recommend it! :)

She was the sweetest person ever and made the visit very easy. She helped me calm down my nerves and gave me the best care possible. I got my cartlidges pierced today and it was such a pleasure. Definitely am going back to her again.

got my ears pierced here! they’re super nice and clean, answered all of the questions that I had. Definitely will be going back and recommending this place to others (:

I brought my 5yr old daughter to this location to get her first ear piercing. Joselyn did an amazing job. She made sure everything was sterile and clean, and she followed all COVID safety protocols. She helped my daughter feel at ease throughout the process, and gave her a certificate after it was all done. Joselyn provided very clear and helpful instructions for after care, and so far, two weeks later, my daughter’s ears are healing nicely. I would recommend this location for piercings.

Absolutely loved getting my second earlobe piercings done here. She really put me at ease and handled my anxiety and questions patiently. Thank you so much!

My sister and I got our second piercings here. The owner was really nice and patient, the piercing itself was quick and easy, and the earring selection was beautiful. Overall, a great experience!

This place is amazing!!! I took my 7year old daughter here for her first piercing. The owner was so patient and gentle. Now, my other kids want to get their piercings.

Took my daughter today to get her ears pierced owner was amazing very kind, knowledgeable, explained everything in details. Shop was super cute and chic and very very clean !! If your looking to get a piercing I recommend going to Sofia in downtown New Brunswick!!

Such a great experience! Amazing customer service! Very helpful and kind. My piercing looks amazing and I am so happy with how it came out! Would 100% recommend to anyone looking for a piercing or looking to buy gifts!

Very nice and professional!!! Took my daughter to get her helix pierced and they made her feel very comfortable. I will definitely be going back!!! Thanks again. Merry Christmas!!!

Got my ears pierced here. The ladies were so kind and welcoming. They answered all of my questions and the piercing was great!

Joselyn did an amazing job piercing my daughter's ears. My daughter was nervous and Joselyn made her feel comfortable, offered very pretty choices for studs, and was so kind. It is a clean , and cute shop...worth stopping by to find pretty accessories!

My daughter's experience was wonderful. The service was great and the young lady really put my daughter at ease.
I would highly recommend as a location for those looking for sterile service and a warm atmosphere.

I love this shop. The piercer was incredibly patient and helpful with my daughter. The selection was great too. Thank you so much

I was at the store yesterday to remove links from my bracelet watch, the owner is knowledgeable and was able to get the work done with great care. Would go back anytime.

Great experience! The owner is very nice! Quick efficient service! She removed a link from my watch and replaced the battery.

Came here off the street to get my watch fitted. The owner was friendly, knowledgeable, and patient to get my watch fitted just right!

She did a great job removing the strap links and replacing the battery on my watch. Would come here again.

The one and only and best watch repair shop in and around New Brunswick. Service is wonderful!