The Mermaid Haberdashery

Unique, charming, fun, and inspiring! My daughter declared it “better than Disney” and we enjoyed our time perusing every individual item in the shop. The thought and whimsy that go into Miss Ellie’s jewelry make it a must see destination in Ocean Grove. And the vintage items are a delight!! We will most definitely be back.

A magical boutique of all your whimsical one of a kind accessory needs. Handmade right here in the USA by Miss Ellie. She is a visionary jewelry and accessory designer and artist. My mother and I have been shopping and collecting her artisanal jeweler since 2011! If you visit Ocean Grove your trip cannot be complete without stepping inside this little world of glamour and magic. Everything from hair accessories, vintage garments, jewelry, hats and more. The sales associates are kind, stylish and very helpful. There is truly no other place like this. I highly recommend.

Best and most fun gift shop in the Grove right now- little treasures for every taste here. Miss Ellie is a treasure herself- and makes your experience a special one. Her staff are also very equable. Reasonable prices on hand finished costume jewelry- and many other fun things. I can’t wait to go back!

Quaint little shop with a lot of character. Beautifully designed quality custom jewelry along with other unique clothing and items. Miss Ellie and her southern charm was the cherry on top.

Love Miss Ellie and The Mermaid Haberdashery! Her lovely, positive energy is cranked up full advance always! So many original and unique beautiful designs for sale at her shop, with fair prices.
I’ll be heading there again soon to purchase a gift for my fourteen year old daughter.
Highly recommend paying them a visit.

Magical place to shop. Bought beautiful earrings made by Miss Ellie. Will definitely be back💕

the most wonderful witchy woman I’ve ever bought something from. She felt like a spirit sister to me! I found the hat of my dreams here, she held it for me to come back and grab it. EVERY SINGLE TIME i wear this hat - i have to fight people off with a stick. It’s perfect. My absolute favorite outterwear item

Best place to have a girls day and dress up!

Beautiful store + Wonderful service = 👍

Wonderfully cool here !!

✨💍 🌸🧜‍♀ 💅👒

Cute place

Great shop!!