Central Board Shop

This shop is amazing. My boys and partner have been snowboarding for four years now and we have bought all our boots, bindings, and gear here. They are super knowledgeable and take the time and care to explain what you need, why you need it, and what your options are. I’m a skier, so I don’t know anything about snowboarding, and Mason always takes the time to explain things to me and makes sure I’m getting the right equipment for my boys. Wonderful service and shop.

I came in from Granite Peak with a cut BOA strap that they couldn't fix at the repair shop out there. The guys down at Central Board managed to fix my boot in about 15 minutes for a modest fee. I chatted with the staff the whole time and they were all very polite and had some tips and tricks for me to try to prevent cutting my BOA again. Can't recommend these guys enough, they're super helpful and they know what they're doing.

I recently visited Central Board Shop, and I was thoroughly impressed by their knowledgeable staff. They not only guided me through their extensive product range but also went above and beyond in providing excellent service. Supporting local businesses like this is crucial to keeping the snowboarding community vibrant and thriving. I highly recommend this shop for its expertise and commitment to the sport.

Stopped in with my girl looking for the best deal for a snowboard set..
We got it plus more. The main employee,(forgot his name lol go figure) was extremely helpful. all in all knowledgeable to where he even taught us couple things.
The owner was just as helpful super involved. Atmosphere was dope! The shop was clean and well organized. Appreciate it guys for the service!

I came in today because my current setup hurts my feet. I have a few issues with my feet (bunion and Morton’s neuroma - I’m lucky, I know). The market has VERY FEW options for wide/problematic feet.

The owner of Central Board Shop worked with me for a long time to try on a variety of boots. We found one that was the right price and the right feel for my wacko feet.

They stayed open later than normal hours for me, they adjusted my current bindings to fit my new boots, and they were very knowledgeable. I highly recommend.

Great selection of stuff. Employees were very informative and helpful. My partner is super happy about the new board!

Best place around for boards or any supplies needed. Clothing is popular brands at a great price. Stop in to see Johnny. Buy local or get a gift card. Your kids will love you for it

Google reviews:

If you want to go to a true skate and board shop where the employees know what they’re talking about and owner of that shop also works there and cares about their business...Central Board Shop is it. Having awesome selections of the top brands in both adult and kids sizes makes it a great place to get everything you need for snowboard season.
Don’t worry if you have questions about product or whether or not they can get things as Jon and the crew and let you know what things are and let you know what is and is not available in the store.
If you want to shop local you can’t beat shopping here!
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Coolest skate & board shop in Wisconsin! Great people awesome sales! Nice shoe selection! 5 Star

Nice establishment. Has so many cool shoes. The nice guys behind the counter even gave me a discount.

This place is awesome! My wife and I have purchased our gear here over the years. I don’t live in Wausau anymore but wasn’t having luck shopping at my local stores. Called up Central Board Shop and they made it easy to buy from them. Seems most places could care less if you buy from them where Central Board genuinely wants to earn your business. I’ll keep coming back!

Helped me to find my boots and bindings for snowboarding everybody was very helpful and nice.

Props to a very knowledgeable and helpful owner (25 yrs in the biz) for getting me into new boots after a Boa blowout and offering to dial in my bindings. Very cool shop …wish I woulda bought some fresh shoes too! :)

I drove nearly 5 hours today to get setup with my first board/bindings/boots and was not disappointed.. actually I was blown away by the level of customer service, knowledge, and pure kindness from the guys there. They went way above and beyond and even recommended a great place for me to eat tonight. I’ll definitely make the 5 hour drive back when my kids are ready to get their own gear.

And the selection and stock they have is vast.

Went there to go look for some white snow pants. Just a quick stop in. Ended up staying for an hour. So many awesome shoes and cool clothes and boards of every kind. Would definitely recommend to anyone that likes Nike shoes or clothes. So many different kinds of Nike blazers I have never seen and Nike SB. 100% going to be there again. The owner was super chill and helped as much as he could. Amazing business.

The staff here are extremely knowledgeable and some of the nicest people I've ever had to have helped me before. I went in there with a friend to find mini cruisers and the guys there were extremely helpful and kind. I highly recommend shopping here for any of your skating or snowboarding needs. You guys rock!

Jon, the owner helped me try on several Burton female snowboard boots. He was very knowledgeable and patient during this process and took the time to really help me find the right boot for my riding style. He cared more about my happiness than selling me the most expensive boots. I will definitely be returning for all my snowboarding gear.

I ordered a set of hard to find Burton Step On bindings and boots from Central Board Shop. When I picked them up, the staff were super helpful and polite explaining how to use this system and had me try it out in the store. They made sure I understood everything about what I was buying and helped me carry the boxes out to the car. Great overall customer experience and truly a pleasure to deal with.

Simply a sweet board shop. Everyone is welcoming and helpful and everyone boards so they are all up to date on the latest trends and tech. They all have ridden to the point where they know what gear will fit your style. Buying snowboards especially can be tough when you're spending that much money on something you can't ride or test, but their knowledge and experience will help you find what suits you best. They sell what they they like and only things they know are good. they do not stock items that aren't fun to ride so that when they sell you a board they know that you'll be ready to shred and have fun on quality equipment you can trust. Their selection is excellent with the latest offerings from well known manufacturers. I can't emphasize enough how helpful everyone is trying to figure out what suits you best. It is fantastic to have a shop like this in central Wisconsin. I will definitely be going back for whatever else I may need.

This is a really fun store, everyone there is kind and great to talk with. I don't skate much anymore, but if you do they have a lot great products that you can actual see and touch. I went in with a few questions about the snowboard I plan on buying this season. I have not bought one in about 5-7 years. The staff brought me up to speed on what's on going since I last bought one. I was on the fence about Step on bindings, after a good talk I decided that is the way I will go. When I do I will definitely go back to them because of the great service I received. Keep up the good work John and friends.